As a global public opinion organisation, YouGov is privileged that so many people around the world share their views and behaviours with us every day. At this time we’re putting that full focus on gathering information about COVID-19, asking people to share their experiences of the global pandemic and using that unique insight to provide health organisations with data that helps them understand and fight the spread of the virus. Data from the COVID-19 behaviour tracker by Imperial College London and YouGov is accessible on GitHub.

Re-defining brand tracking with qualitative data at quantitative scale - AI-guided interviews and analysis of real consumer conversation, for the why behind your brand performance.

YouGov is a member of the Australian Polling Council and complies with its Code of Conduct as it pertains to the public release of polling data. The purpose of this Code is to increase public confidence through greater transparency.

Inclusion is essential for our members, our clients, our mission, and our continued commercial success. We invest millions each year to ensure we can create truly nationally representative online samples, and access hard-to-reach groups – both consumer and professional.

Contact information for panelists, press, and other enquiries.

Infuse YouGov BrandIndex data directly into your in-house systems, AI models, and client solutions.

Ingest YouGov Profiles data directly into your in-house systems, AI models, and client solutions.

YouGov conducts surveys for a wide variety of clients. Clients have discretion over if and how the data collected in their surveys is published. Our high methodological standards ensure the reliability and validity of the full range of diverse surveys we conduct for clients using a variety of survey designs and data processing methods tailored to their needs.

Our team and executive profiles

Who’s really behind your data? And can your provider prove it reflects reality? The Reality Report examines how YouGov delivers accurate data.

The most accurate view of the world’s best brands, based on long-term brand tracking across 28+ markets.

FIFA Women's World Cup 2023 Coverage

Get instant answers from trusted YouGov Profiles data. AI Agent lets you query audience intelligence in plain English - fast, accurate, and reliable.

LINK becomes YouGov Switzerland 

Unpack the forces defining FMCG today - join YouGov's three-part webinar series on shopper needs and trends, sustainability, and health.

Our new Trend Reality​ report uncovers 200+ shopper trends with clear insights, impact scores, and expert views to turn signals into strategy

Find out how your brand stacks up against the competition in the European FMCG landscape in the Brand Footprint Europe Report 2024.

Combine brand, audience, and sector insights with Financial Services CategoryView. Powerful brand and audience tracking for the financial services sector.

Create AI-powered personas in minutes. YouGov AI Personas delivers real audience insights from YouGov Profiles, helping you explore behaviors and beliefs

Understand what drives and motivates shoppers in their purchasing decisions with YouGov Why2Buy. Accurate insights from our quality consumer panel.