YouGov's latest report on Sport tourism: Measuring fan appetite uncovers who sport tourists are, what drives them to travel, and what barriers stand in their way. 

A deep dive into 2025 macroeconomic shifts, evolving FMCG behaviors, and widening generational gaps economic shifts, evolving FMCG. 

Gain actionable insights into shopper conversion leakage and turn real data into smarter category management. 

YouGov Trend Reality reveals how consumer behaviours are changing – and what really lies behind these shifts. 

Health, environmental impact, and growing sense of responsibility are shaping purchase choices – and pushing brands to rethink what really matters at the shelf. 

Watch our 30-minute webinar on demand, that was held on 24th of March, to explore the latest Norwegian out-of-home food and drink trends. 

RSPCA leads YouGov’s 2026 Charity Rankings in Australia, with Cancer Council Australia and Australian Red Cross close behind. 

Biggest Brand Movers highlights the ten brands that have registered the most statistically significant month-on-month upticks in consumer perception metrics. 

Consumer confidence saw an increase in January 2026. 

Consumer electronics brands power everyday life, but which are top of mind for consumers in India, Australia & Thailand? 

YouGov’s new Consumer electronics rankings 2026 explore the brands competing across 3 key categories: home appliances, audio devices, and mobiles, tablets &laptops. 

YouGov's public sentiment reveals public sentiment around the macroeconomic trends in Singapore 

Exploring the top smartphone & tablet in Thailand based on consideration and perceived value among customers. 

Exploring the top consumer electronics in India based on consideration and perceived value among customers. 

Exploring the top consumer electronics in Australia based on consideration and perceived value among customers. 

YouGov unveils a new cross-market study exploring public sentiment and interest across six key countries: Italy, Spain, Germany, France, the United States and the United Kingdom. 

Discover what’s really motivating Europeans fans to travel for live sport. Join YouGov Sport’s Italy and Germany webinar on 25 February at 11:00 am GMT. 

Discover the top advertisers in the Australia in 2026 - the most improved brands based on uplift to Ad Awareness, updated every month. 

Discover the top advertisers in Saudi Arabia in 2026 - the most improved brands based on uplift to Ad Awareness, updated every month. 

Aldi’s brand perception in Australia has surged amid inflation. Explore YouGov BrandIndex data on trust, value, loyalty and reputation. 
