Re-defining brand tracking with qualitative data at quantitative scale - AI-guided interviews and analysis of real consumer conversation, for the why behind your brand performance.

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Who’s really behind your data? And can your provider prove it reflects reality? The Reality Report examines how YouGov delivers accurate data.

The most accurate view of the world’s best brands, based on long-term brand tracking across 28+ markets.

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Get instant answers from trusted YouGov Profiles data. AI Agent lets you query audience intelligence in plain English - fast, accurate, and reliable.

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Unpack the forces defining FMCG today - join YouGov's three-part webinar series on shopper needs and trends, sustainability, and health.

Our new Trend Reality​ report uncovers 200+ shopper trends with clear insights, impact scores, and expert views to turn signals into strategy

Find out how your brand stacks up against the competition in the European FMCG landscape in the Brand Footprint Europe Report 2024.

Combine brand, audience, and sector insights with Financial Services CategoryView. Powerful brand and audience tracking for the financial services sector.

Create AI-powered personas in minutes. YouGov AI Personas delivers real audience insights from YouGov Profiles, helping you explore behaviors and beliefs

Understand what drives and motivates shoppers in their purchasing decisions with YouGov Why2Buy. Accurate insights from our quality consumer panel.

Segment shoppers by demographics, behavior, and attitudes with YouGov’s Shopper Segmentation and develop precise strategies to maximize growth potential.