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FIFA Women's World Cup 2023 Coverage
FIFA Women's World Cup 2023 Coverage
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FAQ: LINK becomes YouGov Switzerland
LINK becomes YouGov Switzerland 
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Shopper Perspectives webinar series
Unpack the forces defining FMCG today - join YouGov's three-part webinar series on shopper needs and trends, sustainability, and health.
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Trend Reality 2025: from signals to strategy
Our new Trend Reality​ report uncovers 200+ shopper trends with clear insights, impact scores, and expert views to turn signals into strategy
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Brand footprint - Valuable insights into regional preferences and market dynamics
Find out how your brand stacks up against the competition in the European FMCG landscape in the Brand Footprint Europe Report 2024.
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Financial Services CategoryView | Brand & industry tracking
Combine brand, audience, and sector insights with Financial Services CategoryView. Powerful brand and audience tracking for the financial services sector.
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YouGov Why2Buy Customized Shopper Surveys for FMCG Purchases
Understand what drives and motivates shoppers in their purchasing decisions with YouGov Why2Buy. Accurate insights from our quality consumer panel.
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YouGov Shopper Segmentation: Enhance Potential And Sales
Segment shoppers by demographics, behavior, and attitudes with YouGov’s Shopper Segmentation and develop precise strategies to maximize growth potential.
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YouGov Shopper Medical Solutions OTC Purchasing Intelligence
YouGov’s Shopper Medical Solutions panel uncovers the reasons why people buy health products, whether it’s over the counter, prescription, or self-medication.
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YouGov SimIT Web: Identify Growth Opportunities & Potential
YouGov SimIT Web unlocks growth potential with actionable insights for category managers. Discover opportunities to drive effective business expansion.
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YouGov Nonfood FMCG Panel: Analyze Shopping Behavior Germany
YouGov’s Nonfood FMCG Panel analyzes 20,000+ German households to understand who buys what, where, and how much across six categories, from healthcare to home.
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YouGov Penetration Growth Driver: Recruit & Retain Shoppers
Make an impact with Penetration Growth Driver to maximize penetration growth by discovering the drivers that contribute to shopper recruitment & retention.
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YouGov Consumer Insights Visualizer: Shopper Behavior Dashboard
YouGov Consumer Insights Visualizer delivers live dashboards built from high-quality shopper panel data, integrating insights faster and bringing data to life.
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YouGov Shopper Media Solutions Using Real Shopper Insights
Shopper Media Solutions for smarter decisions on campaign planning & evaluation – including Shopper Audience Activation, Media Portrait & Hybrid Mix Modelling.
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YouGov Choices: Understand Shopper Preferences & Decisions
YouGov Choices helps brand & category managers simulate shopper behavior using product & price scenarios, unlocking deep insights into consumer decisions.
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YouGov AnalyzeIT: Advanced Analytics Platform FMCG Brands
YouGov AnalyzeIT: always-on analysis & in-depth FMCG insights into switching, loyalty, brand performance, & assortment in one intuitive web platform.
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Olympic Games Paris 2024 – Key consumer insights
Discover crucial consumer insights and analysis related to the Olympic Games Paris 2024. Explore how the event impacts consumer behavior, preferences, and market trends.
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Reality checks with Brian Reitz
Reality checks is a talk show where marketers & experts ask Americans anything - then face the truth with real survey data & surprising public opinions.
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Research solutions for the Swiss market
Our market-leading products provide you with answers to the questions that concern you most - regardless of the industry or target group. Find out more about our products and services, customised for the Swiss market and managed by our experts in Switzerland.
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quantilope x YouGov
The end-to-end research platform quantilope enables you to answer questions meaningfully and promptly in just a few days. And it does so particularly efficiently by using automated methods, real-time analyses and interactive dashboards.
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10,000 results found results
Enabling accessibility for visually impaired panellists
Here's how YouGov has worked to engage visually impaired panellists.
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Article   |   Oct 2, 2025
YouGov’s Panel Promise: what it is and why it matters
At YouGov, quality data from real people is the foundation of our research.
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Article   |   Oct 2, 2025
Inside the park: MLB report 2025
A look inside the how MLB fans view the league since it implemented pace-of-play rules ahead of the 2023 season. See which brands perform best among MLB fans.
baseball player
Report   |   Oct 2, 2025
Indonesians see Politicians as most overpaid, farmers and teachers as most undervalued
Who do Indonesians think are overpaid and underpaid?
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Article   |   Oct 1, 2025
How to amplify sponsorship value with fan data
Learn how to measure the quality of sponsorship value with YouGov. Discover how brands can convert exposure into real value with the addition of fan perception data.
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Article   |   Sep 29, 2025
Who’s responsible for an AI agent’s purchase mistake? [ft. Michael Nevski]
The 18th episode of Reality checks with Brian Reitz features Michael Nevski, Director, Global Insights at VISA, covering the adoption of AI shopping agents.
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Article   |   Sep 29, 2025
[Webinar] Everyday essentials: APAC's top personal care brands revealed
Exploring the top personal care brands based on consumer consideration in Hong Kong, Indonesia and Thailand. Rewatch now
personal care
Article   |   Sep 29, 2025
Probiotics: The Next Big Step in Healthy Eating in The Netherlands
The protein boom may have reached its peak, but a new wave is rising fast: probiotics.
Glass and jar with yogurt
Article   |   Sep 29, 2025
KSA's Biggest Brand Movers: August 2025
Biggest Brand Movers highlights the top 10 brands with significant growth across key brand metrics in KSA. Discover this month’s top brands now!
Man making payment at shop
Article   |   Sep 29, 2025
India's Biggest Brand Movers: August 2025
Biggest Brand Movers highlights the top 10 brands with significant growth across key brand metrics in India. Discover this month’s top brands now!
Urban Indian women shopping
Article   |   Sep 29, 2025
UAE's Biggest Brand Movers: August 2025
Biggest Brand Movers highlights the top 10 brands with significant growth across key brand metrics in the UAE. Discover this month’s top brands now!
Indian women Shopping
Article   |   Sep 29, 2025
Changes in travel behaviours 2025
Discover how travel habits are shifting in 2025. See the impact of cost of living, technology, and new trends across the UK, France, Germany and the US.
travel women
Report   |   Sep 26, 2025
Lidl and Nettorama lead the Dutch YouGov Fresh Report 2025
The 2025 edition of the YouGov Fresh Report introduces important updates to better capture consumer perceptions.
Woman in market
Article   |   Sep 26, 2025
Cart of the deal: America’s appetite for Black Friday & Cyber Monday 2025
YouGov’s America’s appetite for Black Friday & Cyber Monday 2025 report details the outlook American consumers have on these mega sales events.
woman shopping on phone
Report   |   Sep 25, 2025
Participation in mega-sale events like Black Friday remains strong, but interest declines
YouGov's new report on appetite for Black Friday/Cyber Monday sales reveals that 35% of Britons are less interested in these seasonal sales than they were a few years ago.
Photo by Jordi Salas
Article   |   Sep 25, 2025
More than three-quarters of urban Indian consumers plan to use AI to navigate mega sales in 2025
YouGov’s 2025 report finds that older generations outpace GenZ in embracing AI shopping tools
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Article   |   Sep 25, 2025
AI becomes the new shopping companion as UAE consumers gear up for Dubai Shopping Festival 2025
This growing reliance on AI comes at a time when enthusiasm for mega sales events is at a high
Photo by Jordi Salas
Article   |   Sep 25, 2025
Cart of the deal: Britain’s appetite for Black Friday & Cyber Monday 2025
YouGov’s Britain’s appetite for Black Friday & Cyber Monday 2025 report details the outlook UK consumers have on these mega sales events.
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Report   |   Sep 24, 2025
UAE’s appetite for Dubai Shopping Festival 2025-26
Uncover how UAE consumers are preparing for the this year's Dubai Shopping Festival, along with other mega events like Amazon Prime Day and Black Friday.
Women shopping
Report   |   Sep 24, 2025
India’s appetite for Black Friday & Cyber Monday 2025​
YouGov's latest report explores how Indian consumers are approaching mega sales 2025: what they plan to buy, how much they’ll spend, and what’s influencing their choices.
Women shopping
Report   |   Sep 24, 2025
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