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As a global public opinion organisation, YouGov is privileged that so many people around the world share their views and behaviours with us every day. At this time we’re putting that full focus on gathering information about COVID-19, asking people to share their experiences of the global pandemic and using that unique insight to provide health organisations with data that helps them understand and fight the spread of the virus. Data from the COVID-19 behaviour tracker by Imperial College London and YouGov is accessible on GitHub.

AI-powered brand monitoring that combines qualitative depth with quantitative scale—uncovering the real conversations behind your brand performance.

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Who’s really behind your data? And can your provider prove it reflects reality? The Reality Report examines how YouGov delivers accurate data.

The most accurate view of the world’s best brands, based on long-term brand tracking across 28+ markets.

FIFA Women's World Cup 2023 Coverage

Get instant answers from trusted YouGov Profiles data. AI Agent lets you query audience intelligence in plain English - fast, accurate, and reliable.

LINK becomes YouGov Switzerland 

Unpack the forces defining FMCG today - join YouGov's three-part webinar series on shopper needs and trends, sustainability, and health.

Our new Trend Reality​ report uncovers 200+ shopper trends with clear insights, impact scores, and expert views to turn signals into strategy

Find out how your brand stacks up against the competition in the European FMCG landscape in the Brand Footprint Europe Report 2024.

Combine brand, audience, and sector insights with Financial Services CategoryView. Powerful brand and audience tracking for the financial services sector.