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International New YouGov research finds podcast advertising drives stronger engagement, trust and conversion than many marketers assume 
Despite widespread ad-skipping, 74% podcast consumers take action after hearing an ad 
Discover which brands are recording the greatest growth in word of mouth marketing in India, based on YouGov BrandIndex data analysis and insights. 
Discover which brands are recording the greatest growth in word of mouth marketing in Sweden, based on YouGov BrandIndex data analysis and insights. 
Discover which brands are recording the greatest growth in word of mouth marketing in Finland, based on YouGov BrandIndex data analysis and insights. 
Discover which brands are recording the greatest growth in word of mouth marketing in Norway, based on YouGov BrandIndex data analysis and insights. 
Discover which brands are recording the greatest growth in word of mouth marketing in Denmark, based on YouGov BrandIndex data analysis and insights. 
Discover the top advertisers in Hong Kong in 2026 - the most improved brands based on uplift to Ad Awareness, updated every month. 
Discover which brands are recording the greatest growth in word of mouth marketing in Singapore based on YouGov BrandIndex data analysis and insights. 
Discover the top advertisers in India in 2026 - the most improved brands based on uplift to Ad Awareness, updated every month. 
Discover the top advertisers in the Sweden in 2026 - the most improved brands based on uplift to Ad Awareness, updated every month. 
Discover the top advertisers in Norway in 2026 - the most improved brands based on uplift to Ad Awareness, updated every month. 
Discover the top advertisers in Finland in 2026 - the most improved brands based on uplift to Ad Awareness, updated every month. 
Discover the top advertisers in Denmark in 2026 — the most improved brands based on uplift to Ad Awareness, updated every month. 
Which brands are growing fastest in Australia? Explore the latest rankings based on consumer perception, brand health, and purchase intent. 
Which brands are growing fastest in Canada? Explore the latest rankings based on consumer perception, brand health, and purchase intent. 
For the first time in Belgium, YouGov reveals how shoppers really evaluate fresh categories across retailers — and who comes out on top. 
Get up to 30% off our powerful growth studies – for a limited time only. 
Exploring the impact that podcast ads have on their audience and how video podcast watchers differ from audio podcast listeners. 
Exploring the impact that podcast ads have on their audience and how video podcast watchers differ from audio podcast listeners. 