The war in the Middle East impacts Europe via energy, fertilizer, and logistics costs: reshaping FMCG prices. What does it mean for brands and retailers? 

Explore how QSR brands are performing in Hong Kong, based on gender, generation, consideration, value and quality. 

YouGov European tracker series looks at Donald Trump's popularity in Britain, Denmark, France, Germany, Italy and Spain 

Explore how QSR brands are performing in the Kingdom of Saudi Arabia, based on gender, generation, consideration, value and quality. 

Johnny’s BBQ Buddies tripled its buyer base within a year, secured a strong foothold in the BBQ category, and unlocked a new segment of trend-driven shoppers. 

Priority Partnerships research establishes thought leadership in youth sports sponsorships, delivering data-driven insights on parent engagement, ROI, and brand growth.
They vary more on how effective such bans will be, however 

Measure and improve customer satisfaction with key metrics, surveys, and insights. Learn to turn feedback into better decisions and stronger customer experiences. 

In 2026, shoppers across Denmark, Finland, Norway and Sweden are navigating economic caution alongside selective enjoyment. Our continuous consumer panels show a region defined by financial polarization, rising budget concerns, and a strong focus on the present. 

In today’s fast‑paced FMCG environment, promotions remain one of the most powerful, yet most complex growth levers. With increasing promo pressure, diverse retailer strategies, and ever‑tighter margins, it has never been more important for manufacturers & retailers to rely on strong, objective, data‑driven insights. 

We are delighted to invite you personally to YouGov Insight Out, an exclusive client event taking place in Prague. 

What does it take to win in a market where consumers are more price-sensitive, competition is intensifying, and growth is harder to achieve? 

This year YouGov developed a first-of-its-kind Looped Stratified Simulation (LSS) election model to cover the 2026 general election in Denmark. We are delighted to present that its debut was a great success. 

Explore what the UAE consumers think about aging, who is trying to prevent it, which treatments they are open to trying and more. 

Explore what Indonesians think about ageing, who is trying to prevent it, which treatments they are open to trying and more. 

Explore what Singaporean consumers think about ageing, who is trying to prevent it, which treatments they are open to trying and more. 

Our new Nordic report, Empowering minds: Closing the mental load gap across the Nordics, takes a closer look at how this hidden burden shows up across Denmark, Finland, Norway and Sweden. 

Nordic food behaviours are shifting fast. What’s driving change? 

Social Democrats on course to be the largest party, with Danish People’s Party and Green Left making the biggest gains 

YouGov's Biggest Brand Movers is a monthly look at the brands that are genuinely gaining ground with consumers in India. 
