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YouGov Frequently Asked Questions - FAQs
YouGov's most frequently asked questions - in-depth questions and answers on YouGov's panel, products & solutions and public data.
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FIFA Women's World Cup 2023 Coverage
FIFA Women's World Cup 2023 Coverage
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FAQ: LINK becomes YouGov Switzerland
LINK becomes YouGov Switzerland 
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Shopper Perspectives webinar series
Unpack the forces defining FMCG today - join YouGov's three-part webinar series on shopper needs and trends, sustainability, and health.
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Trend Reality 2025: from signals to strategy
Our new Trend Reality​ report uncovers 200+ shopper trends with clear insights, impact scores, and expert views to turn signals into strategy
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Brand footprint - Valuable insights into regional preferences and market dynamics
Find out how your brand stacks up against the competition in the European FMCG landscape in the Brand Footprint Europe Report 2024.
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Financial Services CategoryView | Brand & industry tracking
Combine brand, audience, and sector insights with Financial Services CategoryView. Powerful brand and audience tracking for the financial services sector.
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YouGov Why2Buy Customized Shopper Surveys for FMCG Purchases
Understand what drives and motivates shoppers in their purchasing decisions with YouGov Why2Buy. Accurate insights from our quality consumer panel.
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YouGov Shopper Segmentation: Enhance Potential And Sales
Segment shoppers by demographics, behavior, and attitudes with YouGov’s Shopper Segmentation and develop precise strategies to maximize growth potential.
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YouGov Shopper Medical Solutions OTC Purchasing Intelligence
YouGov’s Shopper Medical Solutions panel uncovers the reasons why people buy health products, whether it’s over the counter, prescription, or self-medication.
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YouGov SimIT Web: Identify Growth Opportunities & Potential
YouGov SimIT Web unlocks growth potential with actionable insights for category managers. Discover opportunities to drive effective business expansion.
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YouGov Nonfood FMCG Panel: Analyze Shopping Behavior Germany
YouGov’s Nonfood FMCG Panel analyzes 20,000+ German households to understand who buys what, where, and how much across six categories, from healthcare to home.
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YouGov Penetration Growth Driver: Recruit & Retain Shoppers
Make an impact with Penetration Growth Driver to maximize penetration growth by discovering the drivers that contribute to shopper recruitment & retention.
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YouGov Consumer Insights Visualizer: Shopper Behavior Dashboard
YouGov Consumer Insights Visualizer delivers live dashboards built from high-quality shopper panel data, integrating insights faster and bringing data to life.
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YouGov Shopper Media Solutions Using Real Shopper Insights
Shopper Media Solutions for smarter decisions on campaign planning & evaluation – including Shopper Audience Activation, Media Portrait & Hybrid Mix Modelling.
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YouGov Choices: Understand Shopper Preferences & Decisions
YouGov Choices helps brand & category managers simulate shopper behavior using product & price scenarios, unlocking deep insights into consumer decisions.
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YouGov AnalyzeIT: Advanced Analytics Platform FMCG Brands
YouGov AnalyzeIT: always-on analysis & in-depth FMCG insights into switching, loyalty, brand performance, & assortment in one intuitive web platform.
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Olympic Games Paris 2024 – Key consumer insights
Discover crucial consumer insights and analysis related to the Olympic Games Paris 2024. Explore how the event impacts consumer behavior, preferences, and market trends.
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Reality checks with Brian Reitz
Reality checks is a talk show where marketers & experts ask Americans anything - then face the truth with real survey data & surprising public opinions.
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Research solutions for the Swiss market
Our market-leading products provide you with answers to the questions that concern you most - regardless of the industry or target group. Find out more about our products and services, customised for the Swiss market and managed by our experts in Switzerland.
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From likes to loyalty: Winning Gen Z in Australia's quick service dining scene
This report examines Gen Z’s food beliefs, consumption patterns, environmental values and how these shape their choices in the quick service restaurant industry.
qsr-report-au-banner
Report   |   Oct 28, 2025
KSA's Biggest Brand Movers: September 2025
Biggest Brand Movers highlights the top 10 brands with significant growth across key brand metrics in KSA. Discover this month’s top brands now!
Man making payment at shop
Article   |   Oct 28, 2025
UAE's Biggest Brand Movers: September 2025
Biggest Brand Movers highlights the top 10 brands with significant growth across key brand metrics in the UAE. Discover this month’s top brands now!
Indian women Shopping
Article   |   Oct 28, 2025
India's Biggest Brand Movers: September 2025
Biggest Brand Movers highlights the top 10 brands with significant growth across key brand metrics in India. Discover this month’s top brands now!
Urban Indian women shopping
Article   |   Oct 28, 2025
[Webinar] Banking on choice: The banks top of mind with APAC consumers
What banks stay top of Australians’ and Singaporeans' minds? This webinar explores which consumer banks consumers are most satisfied with and consider the most. Register today.
ATM Photo
Article   |   Oct 28, 2025
YouGov set to revolutionize Finnish FMCG market with innovative shopper panel
YouGov, a global leader in market research and data analytics, has announced plans to expand its innovative shopper intelligence capabilities to Finland in 2026.
Man in supermarket aisle
Article   |   Oct 27, 2025
[Webinar] Banking on choice: The banks top of mind with consumers
What banks stay top of consumers minds? This webinar explores which consumer banks consumers in Denmark, France, Switzerland and the UK are most satisfied with and consider the most. Register today.
Young women in front of an ATM
Article   |   Oct 24, 2025
Changing habits, not costs, shift UAE’s dining trends in 2025
New YouGov report shows UAE diners are eating out less often as lifestyle changes outweigh cost concerns
Photo by McDonald´s
Article   |   Oct 24, 2025
Singaporeans rethink dining out amid rising costs, but appetite remains strong
YouGov dining out report reveals Singaporeans are dining out less often, as cost concerns influence choices and preferences
dining-out
Article   |   Oct 24, 2025
Shopee and Lazada remain Thailand’s most recommended e-commerce brands as new competitors emerge
YouGov data shows Shopee, Lazada, and TikTok Shop lead Thailand’s e-commerce market as consumer advocacy and platform diversity continue to grow.
Photo by Oscar Wong
Article   |   Oct 23, 2025
Do Indonesians prefer their own islands to global destinations?
YouGov data shows Indonesians favor domestic destinations like Bali and Lombok, driven by natural beauty, accessibility, and strong value for money.
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Article   |   Oct 23, 2025
Sportswear brands are winning big in Saudi Arabia
YouGov data shows Adidas, Nike, and Puma dominating Saudi wardrobes, as Vision 2030 drives a shift from luxury fashion to active, sports-led lifestyles.
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Article   |   Oct 22, 2025
Check, please:​ UAE dining out report 2025​
The latest UAE dining out report 2025 uncovers how changing costs are influencing habits, preferences, and loyalty and what this means for restaurant brands looking to stay on the menu.
Table with food
Report   |   Oct 22, 2025
Bill, please:​ Singapore dining out report 2025​
The report uncovers how changing costs are influencing habits, preferences, and loyalty and what this means for restaurant brands looking to stay on the menu.
dining-out
Report   |   Oct 22, 2025
Which sports do sports bettors follow?
The sports followed by sports bettors.
Photo by Hirurg
Article   |   Oct 21, 2025
Will a publicly-owned Greater Anglia stay on the right track?
A look at Greater Anglia's brand perceptions as the railway provider is nationalised.
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Article   |   Oct 21, 2025
Summer 2025: Which travel destinations saw the biggest improvements compared to Summer 2024?
YouGov ranks the travel destinations that improved the most over Summer 2025 compared to Summer 2024.
Photo by Mayur Kakade
Article   |   Oct 21, 2025
Consumer confidence was static in September 2025
Consumer confidence didn't move in September 2025, although the underlying metrics did.
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Article   |   Oct 21, 2025
Sainsbury’s deal to sell Argos falls through – but will the retailer find another buyer?
YouGov CEO Stephan Shakespeare highlights Argos's brand health.
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Article   |   Oct 21, 2025
Dining out Report 2025 Schweden
Rethinking the restaurant experience: What matters most to diners today
Fish and chips
Report   |   Oct 21, 2025
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