2026 reaches its halfway point and Romania’s FMCG market is entering a period of recalibration. Growth is losing momentum, volumes are under pressure, and shoppers are adapting their behavior. 
New YouGov polling reveals European attitudes to air conditioning across six countries, including its use in heatwaves, health concerns and climate change. 
See which hotel brands in India lead YouGov’s 2026 rankings for Consideration, by each generation. 
New research from YouGov points to the potential long-term loyalty benefits of collectibles promotions, in addition to their influence on short-term shopping behavior 
YouGov BrandIndex data shows Thailand’s most considered beverage brands and how Consideration differs across Gen Z, Millennials, Gen X and Baby Boomers+. 
YouGov BrandIndex data shows Singapore’s most considered beverage brands and how Consideration differs across Gen Z, Millennials, Gen X and Baby Boomers+. 
YouGov BrandIndex data shows Australia’s most considered beverage brands and how Consideration differs across Gen Z, Millennials, Gen X and Baby Boomers+. 
Discover how Model Context Protocol (MCP) helps market researchers connect AI to trusted data, uncover richer insights and make confident decisions. 
YouGov Profiles data helps us look at how brands can make the most of OOH advertising. 
Discover the top advertisers in Hong Kong in 2026 - the most improved brands based on uplift to Ad Awareness, updated every month. 
Which brands are growing fastest in the Kingdom of Saudi Arabia? Explore the latest rankings based on consumer perception, brand health, and purchase intent. 
Which brands are growing fastest in the UAE? Explore the latest rankings based on consumer perception, brand health, and purchase intent. 
Discover the top advertisers in UAE in 2026 - the most improved brands based on uplift to Ad Awareness, updated every month. 
Discover which brands are recording the greatest growth in word of mouth marketing in KSA, based on YouGov BrandIndex data analysis and insights. 
Discover which brands are recording the greatest growth in word of mouth marketing in the UAE, based on YouGov BrandIndex data analysis and insights. 
Discover the top advertisers in India in 2026 - the most improved brands based on uplift to Ad Awareness, updated every month. 
Discover the top advertisers in Saudi Arabia in 2026 - the most improved brands based on uplift to Ad Awareness, updated every month. 
YouGov examines Singaporeans’ attitudes towards parenthood, childcare and the support they need 
See YouGov European data on foreign language fluency, learning motivations and school policy across Britain, France, Germany, Denmark, Spain and Italy. 
Discover which brands are recording the greatest growth in word of mouth marketing in India, based on YouGov BrandIndex data analysis and insights. 