Re-defining brand tracking with qualitative data at quantitative scale - AI-guided interviews and analysis of real consumer conversation, for the why behind your brand performance.

The YouGov-Cambridge Centre for Public Opinion Research is a joint research centre run by YouGov and the Cambridge University POLIS Department, which promotes in-depth collaboration between pollsters and academic experts. Alongside research and events, the Centre contributes to teaching at the University and provides several postgraduate scholarships each year.

Since 2018, the European University Institute (EUI) and YouGov have partnered on a yearly representative survey of European Union member states and the UK on the topic of Solidarity in Europe. The project produces research outputs such as datasets, scientific journal articles, policy briefs and media contributions.

Inclusion is essential for our members, our clients, our mission, and our continued commercial success. We invest millions each year to ensure we can create truly nationally representative online samples, and access hard-to-reach groups – both consumer and professional.

YouGov conducts surveys for a wide variety of clients. Clients have discretion over if and how the data collected in their surveys is published. Our high methodological standards ensure the reliability and validity of the full range of diverse surveys we conduct for clients using a variety of survey designs and data processing methods tailored to their needs.

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Based on millions of responses, and growing daily, YouGov Ratings provides a way to determine the nationally representative popularity score for thousands of things, from brands and products to companies and people.

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Find out how your brand stacks up against the competition in the European FMCG landscape in the Brand Footprint Europe Report 2024.

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