Re-defining brand tracking with qualitative data at quantitative scale - AI-guided interviews and analysis of real consumer conversation, for the why behind your brand performance.

Custom research for conservative and Republican clients with YouGov Red, staffed with experts from politics, survey research, and academia.

Sign up below to receive regular SMS invitations to our political polls and make your voice heard.

The purpose of this Consumer Health Data Privacy Policy is to provide information about the health data that YouGov may collect and use, as is required under Washington’s My Health My Data Act. While this notice will only apply to you if you are a member based in Washington state, the information is accurate and relevant for all members in the United States.

Inclusion is essential for our members, our clients, our mission, and our continued commercial success. We invest millions each year to ensure we can create truly nationally representative online samples, and access hard-to-reach groups – both consumer and professional.

YouGov conducts surveys for a wide variety of clients. Clients have discretion over if and how the data collected in their surveys is published. Our high methodological standards ensure the reliability and validity of the full range of diverse surveys we conduct for clients using a variety of survey designs and data processing methods tailored to their needs.

Contact information for panelists, press, and other enquiries.

Get instant answers from trusted YouGov Profiles data. AI Agent lets you query audience intelligence in plain English - fast, accurate, and reliable.

Create AI-powered personas in minutes. YouGov AI Personas delivers real audience insights from YouGov Profiles, helping you explore behaviors and beliefs

Our team and executive profiles

Based on millions of responses, and growing daily, YouGov Ratings provides a way to determine the nationally representative popularity score for thousands of things, from brands and products to companies and people.

FIFA Women's World Cup 2023 Coverage

Combine brand, audience, and sector insights with CategoryView. Powerful brand and audience tracking to drive brand growth for the beer & hard seltzer sector.

Stay competitive, spot trends early, and make smarter brand & marketing decisions with YouGov CategoryView - a brand tracking solution built for your industry.

Combine brand, audience, and sector insights with Automotive CategoryView. Powerful brand and audience tracking for the automotive sector.

Combine brand, audience, and sector insights with Financial Services CategoryView. Powerful brand and audience tracking for the financial services sector.

Unpack the forces defining FMCG today - join YouGov's three-part webinar series on shopper needs and trends, sustainability, and health.

Our new Trend Reality​ report uncovers 200+ shopper trends with clear insights, impact scores, and expert views to turn signals into strategy

Find out how your brand stacks up against the competition in the European FMCG landscape in the Brand Footprint Europe Report 2024.

Understand what drives and motivates shoppers in their purchasing decisions with YouGov Why2Buy. Accurate insights from our quality consumer panel.