NFL Christmas Day games thrive in the U.S. but remain niche in Great Britain. YouGov data explores viewing habits, streaming impact, and sponsorship value. 

St. Jude ranks #6 in YouGov’s Best Brand Rankings 2026. See how brand health metrics like impression, quality, and trust outperformed other nonprofits. 

adidas edges Nike in YouGov’s Best Brand Rankings 2026. We explore the metrics behind the narrow gap — and how the U.S. picture differs. 

YouGov launches BrandIndex Voices, an AI-powered qualitative tool that reveals why brand perceptions change by combining conversational AI with verified panel data. 

YouGov’s Best Brand Rankings 2025 analyze more than six million interviews across 28 markets to reveal what drives global brand health and why utility-led brands like WhatsApp, Samsung and YouTube rise to the top. 

Exploring the brand health of the NFL as we near its biggest event of the year 

Brand tracking data shows how Toyota’s brand performs across key metrics and markets in YouGov’s Best Brand Rankings 2026. 

What makes BAND‑AID the #2 top brand in America? Discover why consumers love the brand – with qualitative feedback from real customers. 

Explore why Amazon tops the YouGov Best Brand rankings in the U.S. in 2026, driven by value, satisfaction, and everyday convenience — and download the full report. 

YouGov BrandIndex data tracks how Tylenol’s consumer metrics shifted across audiences during a turbulent year marked by heightened public scrutiny. 

Discover how the world’s leading brands move consumers from brand awareness to purchase intent, based on YouGov’s 2026 Best Brand Rankings. 

YouGov's Rapid Reports transforms audience insights into pitch-ready PowerPoint decks in seconds. Pre-built reports, AI summaries and one-click exports designed for modern marketing teams. 

Kärcher built a unified global understanding of product awareness and ownership through structured research surveys with YouGov, enabling detailed customer segmentation and more targeted marketing across markets.
YouGov launches Profiles AI Agent, enabling natural language queries for instant audience insights from 450,000+ data points. Users can explore consumer intelligence through conversation without dashboards or filters. 

Report and webinar presenting the 2026 Super Bowl top awareness and consideration ad performers. 

Discover how HBO Max, The Salvation Army, and Target drove the biggest gains in Ad Awareness this December with festive campaigns, exclusive deals, and high-impact holiday activations. 

Estrella leveraged behavioral insights from YouGov Shopper intelligence, who buys what, when, where, and how much, to identify the drivers of category growth. 

21% of US adults borrowed for Christmas 2025, mainly via credit cards. Discover debt trends, spending drivers, and repayment timelines across the US. 

Basketball betting in the US skews younger and more economically diverse, with bettors staking more per month than football bettors on average. 

YouGov Automotive CategoryView data (March 2023–December 2025) shows the top reasons non-EV intenders hesitate to consider an electric vehicle, led by range, battery concerns, and cost/charging access. 
