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The most favorably viewed time of day among Americans, among 10 asked about, is 7 p.m. The least favorably viewed time of day is 4 a.m. 
Pepsi brand perception is rising among younger Americans, with stronger scores for Quality and Consideration. Value perceptions are declining among older consumers. 
Nearly one-third of Americans have pollen allergies, fueling elevated OTC medication purchases as spring allergy season ramps up. Find out what matters to them according to new YouGov data. 
YouGov’s new U.S. consumer electronics rankings 2026 explore the brands competing across 3 key categories: home appliances, audio devices, and mobiles, tablets &laptops. 
Two-thirds of Americans want to stop changing clocks twice a year. More would prefer Permanent Daylight Saving Time, than Permanent Standard Time (43% vs. 28%). 
Americans increasingly split on party lines over the U.S. attack on Iran, Trump hits a record-low net job approval for his second term, and support for abolishing ICE reaches 50% 
This marks the first time support has reached 50% in YouGov polling. Support for abolishing ICE has been steadily growing since January 
Donald Trump hit a new low in net job approval for his second term: -21. It's the second lowest he has received in an Economist / YouGov Poll, after a survey in November 2017 
Opinion about overthrowing the Iranian government has become more politically polarized after the attacks 
48% of Americans disapprove of the U.S. attacking Iran, and 37% approve. 
James Talarico leads Jasmine Crockett among Democrats, 53% to 40%. Ken Paxton has support from 36% of Republicans, to 32% for John Cornyn and 17% for Wesley Hunt. 
Exploring the interest Japanese sports fans have in the MLB and WBC 
New survey data reveals how U.S. consumers expect their finances to change in 2026, who’s budgeting more, and where consumers plan to cut or increase spending. 
Explore how Gen Z shop for clothes, blending online discovery with in-store purchases. Data-driven insights on price, design, and sustainability trends. 
YouGov’s Walmart BrandIndex analysis shows how Index, Value, Satisfaction and Consideration gains outpace a custom U.S. retail sector benchmark. 
Who’s behind the “TikTok made me buy it” trend? We explore the demographics of social media-driven shoppers and the beauty brands winning their attention. 
Women are far more likely than men to say they are the person with primary responsibility for most common chores. 
Messaging now replaces many phone calls for 68% of Americans, while AI features in messaging apps see limited uptake, according to new 2026 survey data from YouGov. 
Who is traveling for sport, what motivates them, and what barriers stand in their way? 
Majorities of Americans want lower tariffs, most Independents disapprove of Trump, few Americans think Ukraine is winning, most Americans think U.S. military action against Iran is likely, and Americans are divided about the state of race relations 