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Trends, analysis and insights from YouGov
From gauging passion in key participating markets to understanding fan profiles of the US women’s national team vs. the men’s, explore our hub of exclusive reports and insights on the FIFA Women’s World Cup 2023 now.
Sport tourism: Measuring fan appetite report
What Americans think about the Super Bowl and Bad Bunny
adidas vs Nike: A close race in global brand perception
Global brand health rankings reveal utility wins every time
How Harlequins powered partner growth with YouGov’s audience intelligence
How Podium Analytics tracks public perceptions of sports injury
How to amplify sponsorship value with fan data
Which animals do Americans think are fair game for hunters?
Ranking Americans' favorite summer activities
Chiefs fatigue? More Americans are rooting for the Eagles in the Super Bowl
Another Netflix touchdown
Jake Paul vs. Mike Tyson: Was the Move to Netflix Lucrative for Event Branding?
How Premiership Rugby scored new partnerships with YouGov’s audience intelligence
Most Americans expect a neutral or positive response to a man in U.S. pro sports coming out as gay
How Taylor Swift is driving interest in the Super Bowl
Most Americans don't know the newest baseball Hall of Famers but they're well-liked by MLB fans
Lots of Americans like both Taylor Swift and Travis Kelce — and their new relationship
If money were no object, 12% of Americans say they'd want to take a submarine to the ocean floor
How Major League Baseball fans view the new rules of the game
The best Major League Baseball mascots, ranked by Americans
For Americans with siblings, rivalries often are present in childhood but many fade in adulthood
When do Americans think LeBron James' NBA scoring record will be broken?
Super Bowl 2023: Do Americans want the Kansas City Chiefs or the Philadelphia Eagles to win?
How well do Americans understand the rules of professional sports?
How Americans perceive the risk of injury and concussion in football, boxing, and nine other sports
How do Americans feel about extreme sports and activities?
Most Americans and NFL fans support the suspension of the Bills-Bengals game
Only one in five Americans think selecting Qatar to host the 2022 World Cup was the right decision
Nearly one in three Americans say the U.S. should boycott the 2022 World Cup in Qatar
World Series: Most MLB fans want the Philadelphia Phillies to defeat the Houston Astros
Major League Baseball | Economist/YouGov Poll: October 22 - 25, 2022
Americans recall their experiences playing youth sports
Youth Sports | YouGov Poll: August 1 - 11, 2022
One in 10 Americans have played pickleball
Americans' reactions to Serena Williams's career and tennis legacy
Public Figures in the News | Economist/YouGov Poll: August 13 - 16, 2022
Client success stories
Learn from the top businesses who back their bets with YouGov's consumer intelligence.
“YouGov’s assistance and expertise have proved key in progressing insight for our Commercial team. The data provided is used in almost all our conversations with strategic partners..."
Tom Watson, Research & Insights Manager, Southhampton FC
