Surveys, market research and brand tracking for agencies
26,000+
brands tracked globally
29million+
registered respondents
2million+
profiling points
17+
years of comparable data
Win pitches, build brands, and stand out
Real-life data that helps you create game-changing campaigns for your agency’s clients, with intelligence that powers every pitch, amplifies brands and maximizes return on investment.
Create pitches with head-turning data
Stand out from the competition with market intelligence that cements your team as experts.Brand health tracking for confident client decisions
Always-on intelligence on awareness, consideration, loyalty and more, to delight your partnersIdentify, size & profile your client's ideal customer
Audience analysis on the key segments that make the difference to your clients, and how to reach themRun market research to your audience
From quick surveys to custom research – work with our experts for actionable intelligence.Testing for campaigns that hit home
Test ads, reach your target audience & perfect performance.Not sure what solution you need? Let's chat.
Get in touchReal stories, real impact
Discover how we’ve helped leading agencies perfect their proposals with our latest success stories.








"...YouGov has a global reach and connected data capabilities which has enabled us to integrate their data at a respondent level into our data and tech platform, Converged, in markets around the world. "
Dan Hagen, Global Chief Data & Technology Officer, Havas Media Network London
Meet our agencies research experts


Make really smart campaign decisions
Explore and learn from our latest content with articles packed with insights for agencies to keep ahead of the latest trends.
Trust YouGov with your agency surveys and market research
Why work with YouGov for your agency research? Marketing, advertising and digital agencies depend on our research panels for the reality check needed to accurately inform campaigns.