[US webinar] Beyond the price tag - How value and quality shape fashion brand consideration

Fashion is deeply personal, but when it comes to choosing a brand, what matters most? For some shoppers, value is key. For others, quality defines the decision. Understanding how these perceptions influence consideration is critical for brands competing in today’s crowded market.

To gain insight on this, join our webinar on Wednesday, March 11 at 2 pm ET / 11 am PT, where YouGov experts will explore the brands who are winning over fashion-obsessed consumers.

In YouGov’s latest fashion rankings report, we analyze which brands Americans are most likely to consider and how those rankings compare across value and quality perceptions. Drawing on data from YouGov BrandIndex and YouGov Profiles, this session will also explore how brand consideration shifts by generation and gender, and which brands are making the biggest gains with shoppers.

The webinar will cover:

• The most considered fashion brands among U.S. consumers
• Which brands are perceived as the best value and the best quality, and where perceptions diverge
• The most improved fashion brands over the past year
• How purchase consideration varies by generation and gender
• Profiles of consumers who consider the top-ranked brands

Don’t miss out on this exclusive insight into the top fashion brands in the U.S. for 2026.

Meet the speakers

Ashley Brown, Senior Account Director, YouGov

Ashley Brown is an Atlanta, Georgia native with over 10 years of experience partnering with brands to enhance their research and marketing strategies. Her deep understanding of brands across various sectors, including FMCG, CPG, retail, and technology, allows her to deliver tailored insights that drive impactful decisions.

Well-versed in market research, Ashley is skilled at leveraging both custom and syndicated solutions to meet clients' unique needs. As a Senior Key Account Director, she manages relationships with industry leaders, serving as the primary point of contact for communication, project coordination, and strategic support. Ashley's expertise and commitment make her an invaluable partner for clients seeking to navigate today’s competitive market landscape.

Brandy Hecke, Senior Enterprise Account Director, YouGov

Brandy Hecke has over a decade of experience in market research, client development, and strategic partnerships across top-tier organizations including YouGov, Nielsen, Toluna, and The Harris Poll.  Brandy specializes in helping Fortune 500 brands unlock the full potential of consumer insights to drive growth, brand health, and bold business decisions.
Throughout her career, Brandy has built a reputation for partnering with marketing and insights leaders at Fortune 500 organization to deliver measurable ROI.

Brandy’s foundation in data analytics and brand strategy was shaped early in her career, where she sharpened my skills in market measurement, storytelling, and client engagement across roles in business development, partnership and analytics.

YouGov

YouGov is a global research data and analytics group that is powered by reality. Thanks to a unique panel comprising millions of highly engaged members across 64 markets, we deliver unsurpassed accuracy, to inform better, more impactful decisions.

When you want unsurpassed accuracy to inform more impactful decisions, you need real-time, real-world data from real people.

YouGov /Research Reality