Valentine’s Day ad campaigns: Which U.S. advertisers are winning hearts in 2026?

With the festive season barely in the rear-view mirror, many U.S. brands wasted little time launching Valentine’s Day ad campaigns. From fashion and jewelry to food, the question is not just who is advertising, but which brands are resonating with consumers as the holiday approaches.

Using YouGov BrandIndex data, this article examines three U.S. brands recording uplift to Ad Awareness, Buzz and Consideration: Savage X Fenty, Tiffany & Co., and Maruchan. Changes in brand metrics can be driven by a range of factors, but the timing of these movements provides insight into brand performance during the Valentine’s Day build-up.

Valentine’s Day 2026 ad campaign #1: Savage X Fenty

Savage X Fenty entered the Valentine’s conversation early. The lingerie brand positioned confidence and empowerment at the heart of its seasonal messaging, with founder and global icon Rihanna fronting the campaign showcasing its new “Love So Savage” collection. At the start of January, the brand’s Ad Awareness score stood at 4%. By January 8, this had risen to 8.7% (+4.7 points). Buzz scores also climbed over the month, rising from 3.9 on January 1 to 9.2 by January 21 (+5.3 points). Over the same period, Consideration increased from 4% to 9.1% (+5.1 points).

Valentine’s Day ad campaign #2: Tiffany & Co.

Tiffany & Co. debuted its Valentine’s Day campaign, Celebrating Love Stories Since 1837, on January 20. The short film leans into the jeweler's long-standing association with love, commitment, and emotional storytelling featuring Adria Arjona. On the day of launch, the brand’s Ad Awareness score was 8%. By January 31, this had risen to 12.2% (+4.2 points). Tiffany & Co. also saw an increase in Buzz, with scores rising from 11 to 14.3 by January 25 (+3.3 points). Consideration increased from 9.8% on January 20 to 13.5% at the end of the month (+3.7 points).

Valentine’s Day ad campaign #3: Maruchan

Not all Valentine’s Day campaigns lean into romance. Maruchan took a more playful approach, launching its campaign on January 15 and leaning heavily on humor and innuendo across social and dating platforms. At launch, Ad Awareness stood at 1.4%, rising to 6.4% by January 28 (+5 points). Buzz, which was negative at -0.9 on January 15, increased to 7.5 by the end of the month (+6.6 points). The brand’s Consideration score also rose, increasing from 13.5% to 19.5% by January 31 (+6 points).

Methodology: YouGov BrandIndex collects data on thousands of brands every day. Savage X Fenty, Tiffy & Co, and Maruchan’s score is based on the question: Ad Awareness: Which of the following brands have you seen an advertisement for in the past two weeks? Buzz: Over the past two weeks, which of the following clothing and apparel stores have you heard something positive/ negative about. Consideration: When you are in the market next to purchase, from which of the following would you consider purchasing? Ad Awareness, and Consideration scores are reported as percentages while Buzz is a net score from –100 to +100, based on daily surveys of US adults. Data is weighted using a propensity scoring methodology with targets from the American Community Survey (ACS) to ensure representation by age, gender, race, education, and region. Figures are shown as a one-week moving average with sample size ranging from 400 to 600 between Jan 1 – Jan 31, 2026.