Health and pharma

“YouGov’s segmentation of adult drinkers in the UK helped Drinkaware understand drinking behavior in the UK in a completely new way. It played a substantial part in the development of our 2017-22 strategic plan.”

“The YouGov team diligently reviewed our work and constructively made the final product better. We plan to continue to create data-driven resources for our industry with our YouGov team.”

"We are incredibly grateful to YouGov for their invaluable support in helping us raise awareness about the silent crisis that hygiene poverty is... The insights have been instrumental in raising awareness and sparking action and bringing this hidden crisis into the public eye."

The level of detail that we now have access to has been instrumental in helping guide strategic decisions and developing a fuller understanding of how our target audience views our brand and products. We are excited to continue leveraging YouGov’s always on insights to identify opportunities to grow our brand with consumers.

"We wanted to test our latest fundraising appeal against our target audience to measure how strong its messaging was, and the client services team gave us practical advice on how to maximize our data findings effectively."

YouGov’s ability to monitor brand movements on a daily basis is incredibly important to our team... We have been able to make quick strategic decisions because of the information YouGov provides us with and we look forward to continuing this strong partnership.

"By leveraging YouGov’s BrandIndex data, we are able to show the actual impact of a reputational event and help provide PR and risk professionals a playbook to plan their response.”