United Kingdom 
United States 
Italia 
Deutschland 
France 
International 
How to amplify sponsorship value with fan data
How to elevate category management for success with shopper insights
How to leverage data for audience targeting and increased campaign effectiveness
How to build and measure your brand’s success
How to measure brand awareness
How much does a consumer survey cost?
Five ways data can help inform your next marketing campaign
How to test marketing messaging & ad creative with your audience
How do you measure the value of a product placement?
Five ways to test a hunch with self-serve research
Surveying children: 10 tips to design effective surveys
Four ways market research helps in a crisis
Five things to think about when doing self-service research
The ultimate market research glossary
How to create an ideal customer persona
Three ways YouGov uses research data to get media exposure
Six ways custom research helps grow your brand
5 tips for using data to perfect your PR pitch
How to connect your research with reality-based data
Seven ways research data improves marketing mix modeling
Five advantages of panel-powered online surveys
Ten top tips for creating a thought-leadership survey that generates media coverage
How to measure brand health
Five common market research pitfalls (and how to avoid them)
Real stories, real impact
Discover how we’ve helped professionals tackle the trickiest research challenges, and how we could support you too, with our latest case studies.
“With YouGov’s rapid pre-test capabilities we are able to gain a valuable understanding of consumer sentiment so we can make data-informed, strategic marketing decisions before the ad launches on TV.”
Clare White, Head of Marketing Communications
Trust YouGov with your research
YouGov solutions help the world's most recognized brands, media owners and agencies research reality, using the biggest, most connected proprietary panel.
