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Articles

Discover the latest fresh thinking about the world’s most exciting brands, accompanied by some fascinating facts. Prepare to immerse yourself in engaging editorial articles about the topics that matter to you most. It’s no secret, YouGov helps you stay in touch with reality.

Apple Takes the Crown – YouGov’s Advertiser of the Month in Denmark
Tjäreborg Shines as YouGov’s Top Advertiser in Finland
Flying High: SAS Wins YouGov’s Advertiser of the Month in Sweden
Singaporeans are more confident about career growth at home, even as a quarter expect recession
Maarud Takes the Spotlight with YouGov’s Advertiser of the Month Title
[Webinar] Dining out on a budget: How rising costs are changing consumer’s appetite
AI is stepping into mental health but trust is still the missing ingredient
YouGov’s 2025 personal care rankings reveal most considered brands across Hong Kong, Indonesia, and Thailand
Panel power-up: YouGov Denmark pioneers FMCG panel enhancement with passive data collection for more powerful consumer intelligence
Enabling accessibility for visually impaired panellists
YouGov’s Panel Promise: what it is and why it matters
Indonesians see Politicians as most overpaid, farmers and teachers as most undervalued
How to amplify sponsorship value with fan data
[Webinar] Everyday essentials: APAC's top personal care brands revealed
Probiotics: The Next Big Step in Healthy Eating in The Netherlands
KSA's Biggest Brand Movers: August 2025
India's Biggest Brand Movers: August 2025
UAE's Biggest Brand Movers: August 2025
Spotlight on dm’s Growing Role in Romanian Retail
Lidl and Nettorama lead the Dutch YouGov Fresh Report 2025
More than three-quarters of urban Indian consumers plan to use AI to navigate mega sales in 2025
AI becomes the new shopping companion as UAE consumers gear up for Dubai Shopping Festival 2025
Norway’s Advertisers of the Month – HBO Max, REMA 1000, and SPAR
Advertisers of the Month in Finland: Coop, Aku Ankka, and Jenkki
Advertisers of the Month in Denmark: Power, Nybolig, and nemlig.com
Swedish Advertisers of the Month – August 2025
With the World Cup of Hockey set to return, a look at ice hockey fans in key markets
UAE Advertisers of the Month for August: Careem, Google and Amazon prime
Generational contrasts in DACH grocery retail: Navigating price sensitivity and shifting expectations in 2025
APAC Biggest Brand Movers - August 2025
Singapore Advertisers of the Month for August: DBS, GrabPay, and Maggi
Canada Advertisers of the Month for August 2025: American Eagle, IKEA, and Old Spice
[Webinar] Early insights: Decoding the Dubai Shopping Festival
LALIGA tops YouGov’s 2025 list of most improved sports properties in Australia
Liverpool tops YouGov’s 2025 list of most improved football teams in India
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