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Articles

Discover the latest fresh thinking about the world’s most exciting brands, accompanied by some fascinating facts. Prepare to immerse yourself in engaging editorial articles about the topics that matter to you most. It’s no secret, YouGov helps you stay in touch with reality.

YouGov Norway launches real-time next-gen consumer panel for FMCG shopper intelligence
[Webinar] Emerging auto brands: Stalled or gaining speed?
Canadian Advertisers of the month for October: Smirnoff, TD Canada Trust, and A&W
Commonwealth Bank leads consideration while People First Bank tops satisfaction in YouGov’s Australia Consumer bank rankings 2025
DBS Bank tops satisfaction and consideration in YouGov’s Singapore Consumer bank rankings 2025
[Webinar] Reality & resilience: The shopper’s balancing act​
The Winners of the Out of Home Formula Report 2025 in The Netherlands
Reports & Save the Dates in BENELUX
Dutch Shopper Trends Q3 2025: What’s Gaining, What’s Fading
[Webinar] Emerging auto brands: Stalled or gaining speed?
Sustainable but skeptical: how Belgian shoppers balance green choices and everyday reality
From growth to caution: Belgian FMCG Trends in Q3 2025
KSA's Biggest Brand Movers: September 2025
UAE's Biggest Brand Movers: September 2025
India's Biggest Brand Movers: September 2025
[On-demand webinar] Banking on choice: The banks top of mind with APAC consumers
YouGov set to revolutionize Finnish FMCG market with innovative shopper panel
Crossing the FMCG line: How price and preference shape border shopping in Belgium & the Netherlands
Which brands are the top performers of Q3 2025 in Belgium?
[On-demand webinar] Banking on choice: The banks top of mind with consumers
Changing habits, not costs, shift UAE’s dining trends in 2025
Singaporeans rethink dining out amid rising costs, but appetite remains strong
From animal to plant-based: How is protein consumption evolving in Belgium?
Shopee and Lazada remain Thailand’s most recommended e-commerce brands as new competitors emerge
Do Indonesians prefer their own islands to global destinations?
Sportswear brands are winning big in Saudi Arabia
Which sports do sports bettors follow?
Will a publicly-owned Greater Anglia stay on the right track?
Summer 2025: Which travel destinations saw the biggest improvements compared to Summer 2024?
Consumer confidence was static in September 2025
Sainsbury’s deal to sell Argos falls through – but will the retailer find another buyer?
Egypt's Advertisers of the Month for September: Amazon, Mall of Egypt and Maggi
Singapore’s Advertisers of the Month for September: iPhone, Chanel and Decathlon
[Webinar] Stop guessing: how to quantify what truly drives category growth and value
Apple Takes the Crown – YouGov’s Advertiser of the Month in Denmark
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