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Articles

Discover the latest fresh thinking about the world’s most exciting brands, accompanied by some fascinating facts. Prepare to immerse yourself in engaging editorial articles about the topics that matter to you most. It’s no secret, YouGov helps you stay in touch with reality.

Canadian Advertisers of the Month for November: Air Canada, Telus, and Nescafé
Malaysia Airlines’ November campaign boosts brand health in Malaysia & Singapore
[On-demand APAC Webinar] From likes to loyalty: Winning Gen Z in quick service dining in Australia
Inside the luxury buyer journey – Conversion funnel insights for Dior, Chanel and Gucci beauty
Xiaomi’s brand health strengthens in Indonesia as perceptions improve beyond its user base
UAE’s vegan and vegetarian diners eat out more often – and discover new restaurants differently
Nordic Behavior Change Digest - Get ahead of the 2026 shopper landscape
Two Singapores: Why heavy and light social media users need different marketing strategies
UAE's Biggest Brand Movers: October 2025
KSA's Biggest Brand Movers: October 2025
India's Biggest Brand Movers: October 2025
Panel power-up: YouGov Sweden doubles its shopper panel with passive data integration
APAC Biggest Brand Movers - October 2025
Weight and see: Belgian shoppers’ shortcut to health
Japanese automakers lead on perceived quality and value among Indonesians
Two-thirds of UAE’s near-term car buyers are open to emerging brands, with BYD and Jetour leading the choices
Exploring UAE consumers’ shift toward sustainability
SpareBank 1 leads the charge – Norwegian YouGov’s Advertiser of the Month
Samsung surges ahead – YouGov’s Advertiser of the Month in Denmark
YouGov’s Advertiser of the Month in Finland: Ruutu rises to the top
Billy’s takes the lead as Advertiser of the Month in Sweden
Comfort-first and quality-focused – How fashion preferences vary by age in Thailand
Poland: The deposit return system was introduced in Poland on October 1, 2025
Trend Reality in Ukraine
Brands with the biggest Word-of-Mouth surge in APAC: October 2025
FMCG Insights Calendar 2025
Sustainability in times of instability: how Dutch brands can lead with purpose
Wellbeing with a smile: Health trends among Dutch FMCG shoppers
Thailand's Advertisers of the Month for October: Makro, Lotus’s and H&M
What Shapes Our Worldview? Insights from CEE Consumers
UAE Advertisers of the Month for October 2025: Global Village, Emaar, and Puck
Bulgaria: Where Wellness Meets Purpose
Master of budget optimization!
Fall just got hotter!
YouGov Norway launches real-time next-gen consumer panel for FMCG shopper intelligence
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