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Articles

Discover the latest fresh thinking about the world’s most exciting brands, accompanied by some fascinating facts. Prepare to immerse yourself in engaging editorial articles about the topics that matter to you most. It’s no secret, YouGov helps you stay in touch with reality.

What truly drives Polish shoppers’ decisions?
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What drives responsible shopping in FMCG?
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Webinar: Navigating the Norwegian out-of-home market
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RSPCA leads YouGov’s 2026 Charity Rankings in Australia
APAC Biggest Brand Movers - January 2026
January 2026 saw an increase in consumer confidence
[APAC Webinar] From smart homes to smartphones: The tech brands consumers in APAC love
[EU webinar] From smart homes to smartphones: The tech brands Europeans love
Confidence in Singapore government rises but cost of living remains top public concern
[EU webinar] Sport tourism appetite: What drives fans to travel in 2026?
Australia Advertisers of the Month 2026
Saudi Arabia Advertisers of the Month 2026
Aldi's brand evolution in Australia: Trust, value and loyalty
India Advertisers of the Month 2026
Canada Advertisers of the Month 2026
Sweden Advertisers of the Month 2026
Finland Advertisers of the Month 2026
Norway Advertisers of the Month 2026
Denmark Advertisers of the Month 2026
Belgian FMCG Trends in Q4 2025: Frequency falls, bigger promos: Smart saving or shifting behaviour?
Tech takeover: What is driving the success of tech brands on a global scale
Winter 2025 Retailer Appreciation Report: how Belgian shoppers' expectations are evolving and who stands out
adidas vs Nike: A close race in global brand perception
Reaching real FMCG buyers: How to optimize campaigns with purchase behavior insights
UAE Advertisers of the Month 2026
Indonesia Advertisers of the Month 2026
Thailand Advertisers of the Month 2026
Singapore Advertisers of the Month 2026
YouGov BrandIndex Voices released: Groundbreaking AI-powered qualitative tool delivers the ‘why’ behind brand tracking – at scale
Global brand health rankings reveal utility wins every time
YouGov Best Brand Rankings 2026: Malaysia
Ramadan 2026 consumer insights: 5 key findings across Indonesia, Malaysia, Saudi Arabia, Türkiye and the UAE
Heated Rivalry – Influence of sports shows on fandom and LGBTQIA+ representation
More than tennis: the innovations redefining this year’s Australian Open
Best brand rankings: Why Toyota is a global automotive powerhouse in 2026
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