en-us Switch to the US site - Take me there

Business

Access YouGov products and services as a business.

Sign inRegister as a client

Members

Take surveys and earn points as a member of the YouGov panel.

Sign inRegister as a member

Articles

Discover the latest fresh thinking about the world’s most exciting brands, accompanied by some fascinating facts. Prepare to immerse yourself in engaging editorial articles about the topics that matter to you most. It’s no secret, YouGov helps you stay in touch with reality.

Australians overwhelmingly support stronger gun laws following Bondi attack
null
Indonesia & Thailand travel trends - Luxury vs budget travellers
Opened suitcase with travel belongings
Nearly half of Australians would spend the holidays alone in the absence of their usual company
mom holiday stress christmas
Half of Singaporeans would spend the year-end holidays alone in the absence of their usual company
Season’s eatings: the top Christmas foods in Britain, the US, Germany, and France
Leisure and entertainment trends and insights 2025
Travel insights and trends 2025
Sports trends and insights roundup 2025
Brands with the biggest Word-of-Mouth surge in APAC: November 2025
APAC Biggest Brand Movers - November 2025
Thailand advertisers of the month for November: TikTok, Coca-Cola and M150
Egypt Advertisers of the month for November: Amazon Prime, LinkedIn and YouTube
[APAC-ME webinar] International traveler outlook: Trip trends for 2026
Hong Kong travellers reassess international trips amid rising costs and changing destination perceptions
Singapore’s international travellers rethink global travel amid rising costs and shifting destination perceptions
Volkswagen leads as Norway’s Advertiser of the Month
NetOnNet tops the list – YouGov’s Advertiser of the Month in Sweden
YouGov’s Advertiser of the Month in Finland: Coca-Cola takes the crown
Power claims the spotlight as YouGov’s Advertiser of the Month in Denmark
Christmas 2025 Retailer Appreciation Awards in The Netherlands
GLP-1 and the Nordic way: How weight-loss medicine fits into structured lifestyles
Canadian Advertisers of the Month for November: Air Canada, Telus, and Nescafé
Malaysia Airlines’ November campaign boosts brand health in Malaysia & Singapore
[On-demand APAC Webinar] From likes to loyalty: Winning Gen Z in quick service dining in Australia
Inside the luxury buyer journey – Conversion funnel insights for Dior, Chanel and Gucci beauty
Who really drives the holiday basket?
Xiaomi’s brand health strengthens in Indonesia as perceptions improve beyond its user base
UAE’s vegan and vegetarian diners eat out more often – and discover new restaurants differently
Nordic Behavior Change Digest - Get ahead of the 2026 shopper landscape
Two Singapores: Why heavy and light social media users need different marketing strategies
UAE's Biggest Brand Movers: October 2025
KSA's Biggest Brand Movers: October 2025
India's Biggest Brand Movers: October 2025
Panel power-up: YouGov Sweden doubles its shopper panel with passive data integration
APAC Biggest Brand Movers - October 2025
No matter your research needs, YouGov can help
Our connected data ecosystem was built to bring answers to your burning questions.
Get in touch

Real stories, real impact

Discover how we’ve helped professionals tackle the trickiest research challenges, and how we could support you too, with our latest case studies.

Vauxhall-Logo
TikTok Logo
Fox Sports Logo
havas4

“With YouGov’s rapid pre-test capabilities we are able to gain a valuable understanding of consumer sentiment so we can make data-informed, strategic marketing decisions before the ad launches on TV.”

Clare White, Head of Marketing Communications 

View case study

Trust YouGov with your research

Researchers rely on YouGov to help them solve complex data requirements. From targeting hard to reach audiences, to multi-wave or recontacting surveys, you’ll be able to draw powerful insights for powerful outcomes.