[EU webinar] Beyond the price tag - How value and quality shape fashion brand consideration

Fashion is deeply personal, but when it comes to choosing a brand, what matters most? For some shoppers, value is key. For others, quality defines the decision. Understanding how these perceptions influence consideration is critical for brands competing in today’s crowded market.

To gain insight on this, join our webinar on Wednesday, 11 March at 10am GMT / 11am CET where YouGov experts will explore the brands who are winning over fashion-obsessed consumers.

In YouGov’s latest fashion rankings report, we analyse which brands Europeans are most likely to consider and how those rankings compare across value and quality perceptions.

Drawing on data from YouGov BrandIndex and YouGov Profiles, this session will also explore how brand consideration shifts by generation and gender, and we'll take a deeper look at the consumer profiles of select brands in Spain, Sweden and the UK.

The webinar will cover:

• The most considered fashion brands among European consumers
• Which brands are perceived as the best value and the best quality, and where perceptions diverge
• How purchase consideration varies by generation and gender
• Profiles of consumers who consider the top-ranked brands

Don’t miss out on this exclusive insight into the top fashion brands in Spain, Sweden and the UK for 2026.

Meet the speakers

Anne Dannisboe Iversen, Head of Data Products Team, YouGov Nordics

Anne Dannisboe Iversen is heading up the Data Products team in the Nordics and is part of the Nordic leadership team. Since starting in the market research business more than 25 years ago, Anne has been driven by transforming data and insights into action and direction for companies and people. She has worked with YouGov’s data products since the launch in the Nordics in 2008, has deep expertise across BrandIndex and Profiles and can discuss their use cases for understanding business development all day long.

Charlotte Smith, Senior Account Manager, YouGov UK

Charlotte Smith has spent 4 years in varying Account Manager roles, working with some of the leading consumer brands. Prior to becoming the Senior Account Manager of the Consumer Brands, Charlotte spend 5 years working as a researcher in our fast turnaround team. Before joining YouGov, Charlotte worked at various agencies as both qualitative and quantitative researcher, working with household names.

Elisenda Font, Associate Manager, YouGov Spain

Elisenda Font is a Associate Manager at YouGov Spain with over six years of experience in market research. She specializes in the Travel, FMCG, and Retail sectors, delivering strategic insights for leading brands. Elisenda has worked extensively in international environments, and is also an expert in Corporate Social Responsibility (CSR), having contributed to sustainability-focused projects that align data-driven strategies with ethical and environmental impact.

YouGov

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