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Public relations surveys to optimize your campaigns
Looking for ways to rise above the noise and generate PR coverage? Preparing for crisis management with PR grounded in reality, not reactivity?
A compelling PR story requires intelligence that takes you from speculation to substance.
Whether navigating the delicate landscape of crisis management or building thought leadership campaigns, working with unparalleled, accurate data ensures your PR efforts are built on a foundation of trusted intelligence. With YouGov, you’ll prove the value of your PR by measuring the moments that matter.
Creating the perfect hook relies on trustworthy data. Don’t just tell a story – tell a true story.
Fuel your PR with YouGov’s survey research
Your reputation matters too much to count on anything less than honest, accurate data. Always-on tracking of your essential brand health metrics highlights daily changes immediately and puts them into historical context.
From facts to impact
Real-time intelligence helps you navigate complex situations and ensure you say what matters most, when it matters most. Daily data helps you analyze and benchmark PR success, so you can be proactive in your external communications.
Prove your worth
Get deeper, quantifiable insight into the drivers behind consumer behavior and how they connect to overall business performance. You’ll be able to confidently steer stakeholders and make timely decisions.
Reveal truths that demand attention
PR survey research findings are an excellent way to generate coverage and build your media profile. Move from ‘pitch and pray’ to perfect PR planning with headline-grabbing intelligence. Managing your brand’s reputation requires dependable research.
YouGov BrandIndex
Discover our flagship tool: daily brand and competitor tracking across 16 metrics.Competitor monitoring
Understand your competitors through the eyes of the people who know them best.Run market research to your audience
From quick surveys to custom research – work with our experts for actionable intelligence.Testing for campaigns that hit home
Test ads, reach your target audience & perfect performance.Identify, size & profile your ideal customer
Audience analysis on segments that will be most receptive to your products and services.Not sure what solution you need? Let's chat.
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Public relations case studies
Discover how leading brands develop head-turning campaigns or protect their brand reputation with our case studies.
"By leveraging YouGov’s BrandIndex data, we are able to show the actual impact of a reputational event and help provide PR and risk professionals a playbook to plan their response.”
Jim Pierpoint, SVP, Global Risk Management at Bank of America and Lecturer, North Carolina State University
Meet our experts
Data-driven storytelling to elevate your brand
How do the best of the best generate hard-hitting headline ideas, spark debate, analyze crisis events, act when the time’s right, and remain objective? Read our latest articles and research on marketing and agencies.
PR market research platform FAQs
How do I use market research to help generate media coverage?
Using reputable, accurate data in your press releases by conducting market research with a trusted provider can help you generate media coverage. It’s something we do daily at YouGov. See our helpful how-to article on how to use research data for media exposure.
How do I create thought leadership content that generates press coverage?
Quality research data within your thought leadership content can help establish you as a key voice in your industry or market. See our how-to article on top tips for creating a thought-leadership survey that generates media coverage.
How can market research help in a PR crisis?
Market research data, especially always-on tracking of key brand health metrics, can help you to understand the moments that matter. You might know that consumer perception has changed, but what about the ‘why’ behind it? Valuable insights into the drivers behind opinions of your brand are essential in handling a crisis effectively.
With market research, you’ll see how news stories impact your brand health metrics in real-time, with connected data to understand and respond to shifts in public perception. Read our how-to article to understand more about how market research helps crisis communications.
How can market research help with risk management?
Measuring your brand with always-on or historical market research data can help to better manage risk and identify signature indicators. Learn from one of our clients about how they created a new framework for crisis management with YouGov data.
Trust YouGov’s research for PR and crisis management
Don’t be detached from reality. The most impactful PR is grounded in real-world data. Whether it’s exclusive coverage, reaching an international audience, preparing for a crisis, assessing public perception, or testing messages and strategies, YouGov’s got you covered. Unbiased research data that PR teams can trust.
