Top in tech: India consumer electronics rankings 2026

As cost-of-living pressures continue to influence household spending in India, tech purchase decisions are increasingly shaped by more than innovation alone. Perceived value for money has become a defining factor in how brands compete across India’s crowded consumer electronics categories.

YouGov’s Top in Tech: India consumer electronics rankings 2026 report offers a clear picture of the brands leading the local market and those gaining momentum across this category.

Based on YouGov BrandIndex survey data collected across India throughout 2025, the report reveals how consumer perceptions vary by category, gender and generation, and what this means for brands aiming to stay competitive in the Indian tech landscape.

Download the report to discover:

• The most considered consumer electronics brands in India
• Which brands Indians believe offer the best value for money
• The fastest-improving tech brands year on year
• How brand consideration differs by gender and generation