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Customer feedback: turning data into action
Keep shoppers returning to buy your products or services. Hear who's saying 'that's a brand for me' with metrics and customer feedback surveys that shed light on loyalty, retention, and competitive benchmarking.
Pinpoint areas of improvement and enhance customer experiences, supporting brand image and long-term growth with robust customer satisfaction research.
Discover the real views and attitudes of your current customers and target audience. Learn about when and why consumers switch, then develop future-thinking strategies to protect your business.
Establish better brand connections. Trust YouGov to deliver accurate research on satisfaction that reflects the truth behind customer opinion.
27,000+
brands tracked
Behavioral and
opinion data combined
45+ industries
unpacked in detail
Peel back the layers of perception
Analyze your customer 24/7 with the highest quality data across thousands of brands on what your audience thinks, wants, buys and does.
YouGov research helps you understand the ‘why’ so you can boost brand performance through more engaging customer experiences.
Satisfaction under the microscope
With always-on research data on important metrics, freshly delivered by our dedicated panel of over 30 million registered members, you can track:
- Impression
- Recommendation
- Satisfaction
- Quality
- Value
- Reputation
- Brand health
- And many more
The story behind the scores
Go from numbers to narratives and unpack enduring pain points to deliver true moments of delight.
Satisfaction insights, delivered using proven and trusted methodology, range from quick surveys and always-on NPS tracking to bespoke brand studies.
The real deal on how customers feel
Don’t lose touch with poor quality data. Your brand reputation is at stake. Gain unfiltered impressions and sentiment snapshots about your customers and competitors.
YouGov’s trusted customer survey services get straight to the heart of any issues affecting your brand health. So you can take meaningful action to change the narrative for the better.
YouGov BrandIndex
Discover our flagship tool: daily brand and competitor tracking across 16 metrics.Competitor monitoring
Understand your competitors through the eyes of the people who know them best.Identify, size & profile your ideal customer
Audience analysis on segments that will be most receptive to your products and services.Measure campaign performance and attribution
Evaluate campaign success and ROI to optimize your strategy.Why2Buy
Uncover the motivations and barriers behind FMCG purchases to effectively reach shoppers.Not sure what solution you need? Let's chat.
Get in touch
Customer satisfaction research case studies
Experience real impact; see how leading brands have improved loyalty and retention at key stages of the customer journey with YouGov expertise.
"YouGov’s offering has enabled us to independently and efficiently conduct internal surveys with the necessary know-how. Today, BRACK.CH has additional valuable insights into our customers, which were only made possible through the use of YouGov."
Meet our experts
Learn the language of customer loyalty
How do you stop the switch? In these expert-authored editorial articles, learn more about how customer satisfaction and improving loyalty are shaping brand activities.
Customer satisfaction FAQs
How does YouGov analyze customer satisfaction?
Tracking customer satisfaction helps you get the answers you need to drive change and loyalty. It’s about measuring the after-effect of your customers’ recent experiences, through more than just a pop-up. YouGov data can easily identify your customers to track satisfaction meaningfully.
YouGov BrandIndex is updated daily, asking recent, current and former customer status, and tracking satisfaction. We can also re-contact your customers to ask follow-up questions about their perceptions.
Ask about their recent experiences with your brand, what channels they engaged with you on, how they felt about these interactions and their overall satisfaction. Discover their opinion about your brand and whether they’d recommend it. You can also track social sentiment online, on social media and product review platforms.
Trust YouGov’s customer satisfaction market research
Get a pure reflection of people’s real-life opinions, behaviors and experiences with YouGov’s broad and representative panel, giving you access to smaller, hard-to-reach groups.
