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Customer feedback: turning data into action
Pinpoint the areas of improvement that drive consumer loyalty with customer satisfaction research.
Keep shoppers returning to buy your products or services with customer surveys that shed light on loyalty, retention, and competitive benchmarking. Research intelligence powers brands to improve customer experience, supporting improvements in brand image and long-term growth.
Access the real views and attitudes of your current customer and target audience with research data you can trust. Discover when and why consumers switch, then develop future-thinking strategies to protect your business.
Trust us to deliver accurate research on satisfaction that reflects the truth behind customer loyalty, so you can establish better brand connections.
27,000+
brands tracked
Behavioral and
opinion data combined
45+ industries
unpacked in detail
Improving brand performance through customer experience
Analyze your customer at any time with quality data on what your audience thinks, wants, buys and does. YouGov’s research peels back the layers of perception to help you understand the ‘why’.
Satisfaction under the microscope
Track general impression, recommendation, satisfaction, quality, value, corporate reputation, and overall brand health, with always-on, daily research data on important metrics.
The story behind the scores
Go from numbers to narratives and unpack enduring pain points to deliver true moments of delight. Satisfaction insights range from quick surveys and always-on NPS tracking to bespoke studies on your brand.
The real deal on how customers feel
Don’t lose touch. Gain unfiltered impressions and sentiment snapshots about your customers and competitors. YouGov’s customer survey services will help you diagnose any issues affecting your brand health and take meaningful action to change the narrative for the better.
YouGov BrandIndex
Discover our flagship tool: daily brand and competitor tracking across 16 metrics.Competitor monitoring
Understand your competitors through the eyes of the people who know them best.Identify, size & profile your ideal customer
Audience analysis on segments that will be most receptive to your products and services.Measure campaign performance and attribution
Evaluate campaign success and ROI to optimize your strategy.Why2Buy
Uncover the motivations and barriers behind FMCG purchases to effectively reach shoppers.Not sure what solution you need? Let's chat.
Get in touch
Customer satisfaction research case studies
Experience real impact; see how leading brands have improved loyalty and retention at key stages of the customer journey with YouGov expertise.
"YouGov’s offering has enabled us to independently and efficiently conduct internal surveys with the necessary know-how. Today, BRACK.CH has additional valuable insights into our customers, which were only made possible through the use of YouGov."
Meet our experts
Learn the language of customer loyalty
How do you stop the switch? In these expert-authored editorial articles, learn more about how customer satisfaction and improving loyalty are shaping brand activities.
Customer satisfaction FAQs
How does YouGov analyze customer satisfaction?
Tracking customer satisfaction helps you get the answers you need to drive change and loyalty. It’s about measuring the after-effect of your customers’ recent experiences, through more than just a pop-up. YouGov data can easily identify your customers to track satisfaction meaningfully.
YouGov BrandIndex is updated daily, asking recent, current and former customer status, and tracking satisfaction. We can also re-contact your customers to ask follow-up questions about their perceptions.
Ask about their recent experiences with your brand, what channels they engaged with you on, how they felt about these interactions and their overall satisfaction. Discover their opinion about your brand and whether they’d recommend it. You can also track social sentiment online, on social media and product review platforms.
Trust YouGov’s customer satisfaction market research
Get a pure reflection of people’s real-life opinions, behaviors and experiences with YouGov’s broad and representative panel, giving you access to smaller, hard-to-reach groups.
