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Customer satisfaction surveys, research and analysis tools

What’s the reality gap between your customers’ expectations and their experience? Understand real satisfaction levels to create exceptional experiences and build loyalty.

Shopper consumer intelligence - Customer satisfaction - Intro

Customer feedback: turning data into action

Pinpoint the areas of improvement that drive consumer loyalty with customer satisfaction research.

Keep shoppers returning to buy your products or services with customer surveys that shed light on loyalty, retention, and competitive benchmarking. Research intelligence powers brands to improve customer experience, supporting improvements in brand image and long-term growth.

Access the real views and attitudes of your current customer and target audience with research data you can trust. Discover when and why consumers switch, then develop future-thinking strategies to protect your business.

Trust us to deliver accurate research on satisfaction that reflects the truth behind customer loyalty, so you can establish better brand connections.

Why

Improving brand performance through customer experience

Analyze your customer at any time with quality data on what your audience thinks, wants, buys and does. YouGov’s research peels back the layers of perception to help you understand the ‘why’.

How

Satisfaction under the microscope

Track general impression, recommendation, satisfaction, quality, value, corporate reputation, and overall brand health, with always-on, daily research data on important metrics.

What

The story behind the scores

Go from numbers to narratives and unpack enduring pain points to deliver true moments of delight. Satisfaction insights range from quick surveys and always-on NPS tracking to bespoke studies on your brand.

Customer satisfaction research case studies

Experience real impact; see how leading brands have improved loyalty and retention at key stages of the customer journey with YouGov expertise.

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Unilever
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Timezone

YouGov’s offering has enabled us to independently and efficiently conduct internal surveys with the necessary know-how. Today, BRACK.CH has additional valuable insights into our customers, which were only made possible through the use of YouGov.

View case study

Meet our experts

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Russell Feldman
Head of Client Services
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Franziska Rumpel
Global Project Manager

Customer satisfaction FAQs

How does YouGov analyze customer satisfaction?

Tracking customer satisfaction helps you get the answers you need to drive change and loyalty. It’s about measuring the after-effect of your customers’ recent experiences, through more than just a pop-up. YouGov data can easily identify your customers to track satisfaction meaningfully.

YouGov BrandIndex is updated daily, asking recent, current and former customer status, and tracking satisfaction. We can also re-contact your customers to ask follow-up questions about their perceptions.

Ask about their recent experiences with your brand, what channels they engaged with you on, how they felt about these interactions and their overall satisfaction. Discover their opinion about your brand and whether they’d recommend it. You can also track social sentiment online, on social media and product review platforms.

Trust YouGov’s customer satisfaction market research

Get a pure reflection of people’s real-life opinions, behaviors and experiences with YouGov’s broad and representative panel, giving you access to smaller, hard-to-reach groups.