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YouGov Why2Buy

What’s the ‘why’ or ‘why not’ behind FMCG purchases? Uncover motivations and barriers behind purchases to reach shoppers more effectively. Boost your product development, promotional strategies, and shopper engagement with real intelligence.

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Straight to check out, or walk on buy?

Send customized shopper surveys to your audience with YouGov’s accurate consumer panel. You’ll benefit from:

  • Expertise you can trust

Decades of experience in FMCG research with a representative panel of verified shoppers.

  • Your questions, your answers

Get the exact intelligence you need on why shoppers buy your products and why they don’t.

  • The full picture

Understand shopper behavior with the combined power of purchase and attitudinal data.

  • Results you can really use

Enhance retail performance and react quickly to emerging trends, shaping your strategy with data.

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Dig deep to understand shoppers

Want to know what’s really going on in shoppers’ heads? Run surveys that ask exactly what you want to know from the exact people you need to hear from, using a verified shopper panel.

The best part? Survey answers connected with actual purchase data. Get an unfiltered view of what drives customers; YouGov’s consumer panels track shopping habits over time, alongside attitudinal data.

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From insights to impact

Use intelligence from Why2Buy to:

  • Decode purchase decisions

Uncover what drives consumers to buy so that you can better address their real needs.

  • Sharpen product development

Use detailed consumer feedback to refine and develop products the market actually wants.

  • Elevate marketing strategies

Fine-tune campaigns with genuine insights into shopper behavior, for precise targeting and higher engagement.

  • Improve shopper engagement

Create more relevant, personalized shopper experiences, backed by rich shopper intelligence.

  • Spot tomorrow’s opportunities today

Stay ahead of emerging trends and capitalize on fresh opportunities.

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Why YouGov?

Benefit 1

16 European markets.

Benefit 2

Precision reach to target specific shopper segments.

Benefit 3

Integrated survey and purchase data for richer insights.

Real brands, real results

True insight means going below the surface. Explore how leading brands use Why2Buy to enhance their understanding of shopper behavior – combining purchase data with usage, attitudes, and needs.

Unilever

"Working with YouGov feels like a genuine partnership. Our YouGov team takes ownership in the success of our product launches, sharing excitement when they see our new products go live. They go above and beyond by providing valuable customer insights that help us optimize our product launches."

Willeke Brokking, CMI Lead Home Care, Unilever

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Whatever your research needs, YouGov can help.

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