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Understanding the 'why' behind FMCG purchases

Why2Buy

Access our quality consumer panel with customized shopper surveys for retailers and manufacturers

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The challenge of decision-making shopper insights

To truly grasp shopper behavior, it’s essential to delve into the decision-making process. Why does a shopper choose one product over another? What factors influence increased or decreased purchases in a specific category? How do different products interact within shopping behaviors? Why2Buy individual surveys are designed to answer these critical questions and much more.

The insights you gain will enhance your understanding of shopper behavior by combining purchase data with usage, attitudes, and needs segmented by target group, empowering you to improve retail performance.

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Benefit from our unique approach when you commission Why2Buy tailored survey solutions

Optimize

product development, in-store marketing, and promotional strategies

Leverage

emerging shopper trends and perfect targeting approaches

Identify

and address any product or portfolio strengths and weaknesses

Why YouGov?

Unilever

"Working with YouGov feels like a genuine partnership. Our YouGov team takes ownership in the success of our product launches, sharing excitement when they see our new products go live. They go above and beyond by providing valuable customer insights that help us optimize our product launches."

Willeke Brokking, CMI Lead Home Care, Unilever

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Take control of your shopper strategy with Why2Buy surveys.

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