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Persona development: uncover what drives your audience
From real lives to real loyalty. Who is your ideal customer?
That’s what a customer or buyer persona aims to define. It’s a data-informed representation using precise market research.
With detailed persona development, you can reach your audience in the right places at the right time. It’s the ultimate way to tailor products, services and marketing campaigns.
YouGov's highly accurate audience data will help you create actionable ideal marketing personas that inform a personalized customer experience, ultimately boosting your ROI.
2 million+
profiling variables
29 million+
registered panel members
Actionable data:
demographics, psychographics, behaviors, and needs.
Be more authentic
Unverified data doesn't just waste money, it misdirects your entire strategy. Who wants to spend money on people that don't exist?
Elevate your strategy by creating personas that offer a powerful 360-degree customer view. YouGov's accurate data improves authenticity and effectiveness and is backed by decades of data for unrivaled audience intelligence.
Persona perfection
Through insights shared daily by our engaged panel of over 29 million members, you can build personas with unrivaled granularity. For a deeper understanding of your target audience, choose from:
- Demographics
- Psychographics
- Media consumption
- Behavior
- And hundreds of other data points.
These golden nuggets will help you understand their lifestyle, brand preferences, attitudes to advertising, hobbies and beyond.
Ditch the fictional characters
Create personas that reflect real people and deliver detailed portraits based on the world's most trusted intelligence.
You can even chat to AI versions of customer personas to make informed decisions on campaigns, partnerships and plans.
Reality beats fantasy
Millions of live data points will help you find your perfect audience.
Access trusted, precise intelligence on consumer actions, connecting data on opinions and behaviors through YouGov's market-leading, highly engaged, representative panel.
YouGov Profiles
Discover our flagship audience tool: deep audience understandingMonitor your brand across metrics that matter
Deep brand health tracking in your sector to improve awareness, consideration, loyalty and more.Run market research to your audience
From quick surveys to custom research – work with our experts for actionable intelligence.Testing for campaigns that hit home
Test ads, reach your target audience & perfect performance.Unpack consumer behavior
Know who buys what, where, how much, how often, and why with shopper intelligence.Not sure what solution you need? Let's chat.
Get in touch
The reality of persona creation
When you ground your personas in reality, you develop products, services and messages that truly resonate. Read our success stories to see how leading brands use work with YouGov on customer persona research.
“YouGov allowed us to develop entirely bespoke segments based on our needs and gave us credible data to position ourselves as thought leaders in purpose-based marketing”.
Pete Grant, Planning Director
Meet our experts
Insights into working with audience intelligence
Discover how to develop an ideal customer persona, maximize growth opportunities and drive success, with how-to content for next-level audience understanding and the latest articles on persona work in practice.
Persona development FAQs
How does market research and panel data help to create personas?
Useful, actionable personas rely on real-world data you can trust to make informed decisions. From demographics to deep understanding of media consumption, YouGov’s proprietary, global panel shares information on their behavior and opinions daily.
Learn more with our useful guide on turning audience intelligence into an ideal customer persona to improve your marketing.
Trust YouGov’s persona development services
Global brands rely on our data to create realistic buyer personas that reflect customer preferences, needs and wants. Find out more about how YouGov works to help you shape your strategy.
