Which tech brands do UK consumers really value in 2026?Download report

As cost-of-living pressures continue to shape spending, the reality is that tech purchase decisions are no longer driven by innovation alone. Perceived value plays a defining role in how brands compete across crowded consumer electronics categories.

YouGov’s Top in tech: UK consumer electronics rankings 2026 report provides a clear view of the brands leading the market, and those gaining momentum, across four key categories: Mobile devices, consumer electricals, domestic appliances and home office & computing.

Drawing on YouGov BrandIndex survey data collected throughout 2025, the report highlights how consumer perceptions differ by category, gender, and generation, and what that means for brands looking to stay competitive in the UK tech landscape.

Download the report to discover:

  • The most considered consumer tech brands in the UK across major categories
  • Which brands are seen as offering the best value for money
  • The fastest-improving tech brands year on year
  • How consideration differs by gender and generation
  • What shifting perceptions signal for future growth
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