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What do people really feel, think and believe about leading brands and advertising campaigns? Whether you work in an agency, or are simply fascinated by marketing, you can delve into reliable research on brand trends and advertising here. Get the real story and the latest innovative thinking about what creates campaign buzz.

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[UK webinar] Recommendation champions 2026 - Exploring the brands driving consumer advocacy in the UK
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Have the Grand Theft Auto VI leaks affected excitement among British gamers?
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John Lewis MD Peter Ruis steps down – what has his tenure done for the brand’s public image?
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What Model Context Protocol (MCP) means for market research
Britain’s electric vehicle owners bring their appetite for technology into the home
BT’s Ad Awareness hits two-year high following ‘Behind Brilliant Things’ campaign
UK Biggest Brand Movers 2026
UK Advertisers of the Month 2026
Business Sentiment Tracker: Business confidence falls in Q2 2026
Brands Rising Among Gen Z in the UK in 2026
The gender divide: How British men and women shop differently
FIFA World Cup 2026: The top 5 brand sponsors based on Advertiser Impact Score (AIS)
OOH effectiveness: Britons frequently notice out-of-home advertising, and many act on what they see
The UK's sporting super weekend: What happens when every major event competes for attention?
June 2026 consumer confidence: A slight uptick
Who are Great Britain’s true crime podcast listeners?
[GB on-demand webinar] The new search journey: How AI is changing online discovery
Which podcast genres are most popular among men and women in Great Britain?
YouGov/Cebr consumer confidence index records largest monthly increase since 2021
More than meets the ear: Great Britain podcast ads report 2026
As OpenAI reportedly prepares an IPO, what do the public make of ChatGPT?
FIFA World Cup 2026 sponsorship: Will Brits notice, and where?
[On-Demand Great Britain webinar] Skip happens: Why podcast ads still earn trust
What the UK public wants AI companies to know: 14 key themes based on 1K+ conversations
[On-demand UK webinar] Who’s flying high? A look at the airlines winning across the UK
UK auto rankings 2026: ​Driving brand preference
The year, wrapped: How do consumers really feel about annual recaps from brands?
How to target World Cup audiences: activating fan segments for smarter ad campaigns
Business sentiment tracker: Two in five businesses say AI adoption is important for future growth
[On-demand UK webinar] UK's favourite auto brands: Who attracts attention, and who earns loyalty?
[On-demand UK webinar] Insights without the team: Market research 101
UK Biggest Brand Movers - April 2026
How Spikes makes advertising effectiveness measurable with YouGov
Best bites 2026: UK quick service restaurant rankings
How Priority Partnerships turned survey data into industry authority
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