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Agencies

What do people really feel, think and believe about leading brands and advertising campaigns? Whether you work in an agency, or are simply fascinated by marketing, you can delve into reliable research on brand trends and advertising here. Get the real story and the latest innovative thinking about what creates campaign buzz.

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Where UK beauty ads land: the channels regular make-up users notice most
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Article
Which brands saw the biggest gains in Ad Awareness over Christmas 2025?
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How fitness-focused Brits trying to lose weight engage with social media and video
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What types of ads worry British parents most?
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[GB webinar] YouGov Best Brand Rankings 2026 - Great Britain edition
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UK Biggest Brand Movers - December 2025
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Globetrotter guide: GB international traveler outlook 2026
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Brits are happy to use AI but still don’t trust it
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Which Christmas ads are winning UK consumers so far in 2025?
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How to connect research data with AI-driven audience activation
Guide
How Ogilvy helped Zurich Insurance explore the role of empathy in customer experience
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UK media & agencies round-up: trends and insights 2025
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[On-demand UK webinar] GB International traveller outlook: Trip trends for 2026
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October 2025: Consumer confidence rises for the first time since May
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The most-streamed TV shows for October 2025: Monsters, The Big Bang Theory, and Friends
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The road ahead: UK next-gen car outlook 2025
Report
77% of Brits say streaming has replaced music TV channels
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What drives British shoppers: quality, brand reputation, or sustainable packaging?
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Christmas on a budget: how Britons are planning their 2025 holiday meals
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UK Biggest Brand Movers - November 2025
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UK Advertisers of the Month for October: Vinted, Polestar and TikTok Shop
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[Event] Auto Breakfast: Disruption, Data & Opportunity in the UK Car Market
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[On-demand webinar] Banking on choice: The banks top of mind with consumers
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Dining out Report 2025 UK
Report
The most-streamed TV in the UK, September 2025: The Big Bang Theory, Friends, and Wednesday
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UK Biggest Brand Movers - October 2025
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EE’s Safer SIMs campaign boosts brand health – especially among parents
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How GB consumers shop for autumn: Spending trends & habits
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Halloween spending & shopping trends 2025 in Britain
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Beauty standards:​ UK personal care brand rankings 2025
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Enabling accessibility for visually impaired panellists
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YouGov’s Panel Promise: what it is and why it matters
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[Webinar] Beauty standards: Top personal care brands revealed
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Participation in mega-sale events like Black Friday remains strong, but interest declines
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Cart of the deal: Britain’s appetite for Black Friday & Cyber Monday 2025
Report
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