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Agencies

What do people really feel, think and believe about leading brands and advertising campaigns? Whether you work in an agency, or are simply fascinated by marketing, you can delve into reliable research on brand trends and advertising here. Get the real story and the latest innovative thinking about what creates campaign buzz.

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UK Biggest Brand Movers - December 2025
Man and woman in car driving
Article
Globetrotter guide: GB international traveler outlook 2026
Women traveling
Report
Brits are happy to use AI but still don’t trust it
computer confusion
Article
Which Christmas ads are winning UK consumers so far in 2025?
Article
How to connect research data with AI-driven audience activation
Guide
How Ogilvy helped Zurich Insurance explore the role of empathy in customer experience
Case Study
UK media & agencies round-up: trends and insights 2025
Article
[On-demand UK webinar] GB International traveller outlook: Trip trends for 2026
Article
October 2025: Consumer confidence rises for the first time since May
Article
The most-streamed TV shows for October 2025: Monsters, The Big Bang Theory, and Friends
Article
The road ahead: UK next-gen car outlook 2025
Report
77% of Brits say streaming has replaced music TV channels
Article
What drives British shoppers: quality, brand reputation, or sustainable packaging?
Article
Christmas on a budget: how Britons are planning their 2025 holiday meals
Article
UK Biggest Brand Movers - November 2025
Article
UK Advertisers of the Month for October: Vinted, Polestar and TikTok Shop
Article
[Event] Auto Breakfast: Disruption, Data & Opportunity in the UK Car Market
Article
[On-demand webinar] Banking on choice: The banks top of mind with consumers
Article
Dining out Report 2025 UK
Report
The most-streamed TV in the UK, September 2025: The Big Bang Theory, Friends, and Wednesday
Article
UK Biggest Brand Movers - October 2025
Article
EE’s Safer SIMs campaign boosts brand health – especially among parents
Article
How GB consumers shop for autumn: Spending trends & habits
Article
Halloween spending & shopping trends 2025 in Britain
Article
Beauty standards:​ UK personal care brand rankings 2025
Report
Enabling accessibility for visually impaired panellists
Article
YouGov’s Panel Promise: what it is and why it matters
Article
[Webinar] Beauty standards: Top personal care brands revealed
Article
Participation in mega-sale events like Black Friday remains strong, but interest declines
Article
Cart of the deal: Britain’s appetite for Black Friday & Cyber Monday 2025
Report
From signal to discovery: The resilient brand advantage 2025
Report
How brands can rebuild trust with UK consumers after losing it
Article
UK Biggest Brand Movers - September 2025
Article
Consumer confidence stagnated in August 2025
Article
How Britons’ baking habits shape appliance choices
Article
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