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Agencies

What do people really feel, think and believe about leading brands and advertising campaigns? Whether you work in an agency, or are simply fascinated by marketing, you can delve into reliable research on brand trends and advertising here. Get the real story and the latest innovative thinking about what creates campaign buzz.

What the UK public wants AI companies to know: 14 key themes based on 1K+ conversations
Photo by Yuichiro Chino
UK Advertisers of the Month 2026
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UK Biggest Brand Movers 2026
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[On-demand UK webinar] Who’s flying high? A look at the airlines winning across the UK
UK auto rankings 2026: ​Driving brand preference
The year, wrapped: How do consumers really feel about annual recaps from brands?
How to target World Cup audiences: activating fan segments for smarter ad campaigns
Business sentiment tracker: Two in five businesses say AI adoption is important for future growth
[On-demand UK webinar] UK's favourite auto brands: Who attracts attention, and who earns loyalty?
[On-demand UK webinar] Insights without the team: Market research 101
UK Biggest Brand Movers - April 2026
How Spikes makes advertising effectiveness measurable with YouGov
Best bites 2026: UK quick service restaurant rankings
How Priority Partnerships turned survey data into industry authority
[On-demand UK webinar] Debt, savings, and investing in 2026: The new consumer squeeze
How to measure customer satisfaction with market research
[On-demand UK webinar] The UK’s best QSR brands: who’s winning in 2026
Forever young? Great Britain anti-ageing report 2026
UK Biggest Brand Movers - March 2026
Top threads: UK fashion retailer rankings 2026
[On demand UK webinar] AI-conducted interviews: A new approach to brand tracking
UK Biggest Brand Movers - February 2026
Top in tech: UK consumer electronics rankings 2026
Global brand health rankings reveal utility wins every time
[On-demand UK webinar] Understanding the new health and wellbeing consumer
From awareness to action: how effectively do the world’s top brands convert?
Brand performance: What's driving Netflix's global success in 2026?
Where UK beauty ads land: the channels regular make-up users notice most
Which brands saw the biggest gains in Ad Awareness over Christmas 2025?
How fitness-focused Brits trying to lose weight engage with social media and video
What types of ads worry British parents most?
[On-demand GB webinar] YouGov Best Brand Rankings 2026 - Great Britain edition
UK Biggest Brand Movers - December 2025
Globetrotter guide: GB international traveler outlook 2026
Brits are happy to use AI but still don’t trust it
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