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Agencies

What do people really feel, think and believe about leading brands and advertising campaigns? Whether you work in an agency, or are simply fascinated by marketing, you can delve into reliable research on brand trends and advertising here. Get the real story and the latest innovative thinking about what creates campaign buzz.

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[UK webinar] AI-conducted interviews: A new approach to brand tracking
Data
Article
UK Biggest Brand Movers - February 2026
Man and woman in car driving
Article
Top in tech: UK consumer electronics rankings 2026
Man with smart fridge tech
Report
UK Advertisers of the Month 2026
Article
Global brand health rankings reveal utility wins every time
Article
[On-demand UK webinar] Understanding the new health and wellbeing consumer
Article
From awareness to action: how effectively do the world’s top brands convert?
Article
Brand performance: What's driving Netflix's global success in 2026?
Article
Where UK beauty ads land: the channels regular make-up users notice most
Article
Which brands saw the biggest gains in Ad Awareness over Christmas 2025?
Article
How fitness-focused Brits trying to lose weight engage with social media and video
Article
What types of ads worry British parents most?
Article
[On-demand GB webinar] YouGov Best Brand Rankings 2026 - Great Britain edition
Article
UK Biggest Brand Movers - December 2025
Article
Globetrotter guide: GB international traveler outlook 2026
Report
Brits are happy to use AI but still don’t trust it
Article
Which Christmas ads are winning UK consumers so far in 2025?
Article
How to connect research data with AI-driven audience activation
Guide
How Ogilvy helped Zurich Insurance explore the role of empathy in customer experience
Case Study
UK media & agencies round-up: trends and insights 2025
Article
[On-demand UK webinar] GB International traveller outlook: Trip trends for 2026
Article
October 2025: Consumer confidence rises for the first time since May
Article
The most-streamed TV shows for October 2025: Monsters, The Big Bang Theory, and Friends
Article
The road ahead: UK next-gen car outlook 2025
Report
77% of Brits say streaming has replaced music TV channels
Article
What drives British shoppers: quality, brand reputation, or sustainable packaging?
Article
Christmas on a budget: how Britons are planning their 2025 holiday meals
Article
UK Biggest Brand Movers - November 2025
Article
UK Advertisers of the Month for October: Vinted, Polestar and TikTok Shop
Article
[Event] Auto Breakfast: Disruption, Data & Opportunity in the UK Car Market
Article
[On-demand webinar] Banking on choice: The banks top of mind with consumers
Article
Dining out Report 2025 UK
Report
Consumer confidence was static in September 2025
Article
The most-streamed TV in the UK, September 2025: The Big Bang Theory, Friends, and Wednesday
Article
UK Biggest Brand Movers - October 2025
Article
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