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Agencies

What do people really feel, think and believe about leading brands and advertising campaigns? Whether you work in an agency, or are simply fascinated by marketing, you can delve into reliable research on brand trends and advertising here. Get the real story and the latest innovative thinking about what creates campaign buzz.

How brands can rebuild trust with UK consumers after losing it
The most-streamed TV in the UK, July 2025: Friends, The Big Bang Theory, and Squid Game
UK Biggest Brand Movers - September 2025
Screens, streams, and scrolls: Media consumption in Britain in 2025
Have Trump tariffs affected willingness to invest in the stock market?
What differentiates Britain’s electric vehicle owners from other car owners?
UK Biggest Brand Movers - April 2025
Easter 2025 travel plans: Who’s travelling, where they're going, and what they’ll spend
How clean are Brits? New YouGov survey reveals hygiene habits
How Britons plan to celebrate Easter 2025
March Advertisers of the Month in UK: Cadbury Creme Egg, Disney+ and Shark
What makes British Samsung Galaxy owners different from other smartphone owners?
Who buys Ben & Jerry’s?
How ready are UK businesses for new ESG rules?
How the UK Plans to Celebrate Mother’s Day in 2025
After a shaky start to the year, consumer confidence bounced back in February 2025
UK Biggest Brand Movers - March 2025
Consumer buying preferences for vehicles in Britain: Key insights from YouGov CategoryView
Big chains vs local favourites: Where Britons get their fast-food fix
Challenges faced when cancelling mobile, broadband and streaming services
UK Advertisers of the Month for February: Cadbury Creme Egg, webuyanycar.com, and Gillette
Audiobooks vs. podcasts – How the audiences differ in Britain
Do working professionals prefer VR workspaces over traditional offices?
UK Biggest Brand Movers - February 2025
Do the British public trust search engine AI summaries?
YouGov/Cebr consumer confidence index registers biggest drop in retrospective business activity measures since the start of the pandemic
What drives Metaverse engagement? Insights from British consumers
Live streaming – Who watches, where, and why
January UK Advertisers of the month: On the Beach, Center Parcs and Booking.com
From awareness to sales: The top-performing UK travel brands
UK travel Ad Awareness: Top brands driving consumer attention
The changing landscape of alcohol and non-alcoholic drink preferences in the UK
Physical health tops 2025 New Year’s resolutions for Britons
Sponsored content – Will Britons fall for it in 2025?
UK Biggest Brand Movers - January 2025
December UK Advertisers of the month: Jaguar, Baileys and Coca-Cola