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Agencies

What do people really feel, think and believe about leading brands and advertising campaigns? Whether you work in an agency, or are simply fascinated by marketing, you can delve into reliable research on brand trends and advertising here. Get the real story and the latest innovative thinking about what creates campaign buzz.

Global brand health rankings reveal utility wins every time
rankings trophies
[UK webinar] Understanding the new health and wellbeing consumer
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From awareness to action: how effectively do the world’s top brands convert?
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Brand performance: What's driving Netflix's global success in 2026?
Where UK beauty ads land: the channels regular make-up users notice most
Which brands saw the biggest gains in Ad Awareness over Christmas 2025?
How fitness-focused Brits trying to lose weight engage with social media and video
What types of ads worry British parents most?
[On-demand GB webinar] YouGov Best Brand Rankings 2026 - Great Britain edition
UK Biggest Brand Movers - December 2025
Globetrotter guide: GB international traveler outlook 2026
Brits are happy to use AI but still don’t trust it
Which Christmas ads are winning UK consumers so far in 2025?
How to connect research data with AI-driven audience activation
How Ogilvy helped Zurich Insurance explore the role of empathy in customer experience
UK media & agencies round-up: trends and insights 2025
[On-demand UK webinar] GB International traveller outlook: Trip trends for 2026
October 2025: Consumer confidence rises for the first time since May
The most-streamed TV shows for October 2025: Monsters, The Big Bang Theory, and Friends
The road ahead: UK next-gen car outlook 2025
77% of Brits say streaming has replaced music TV channels
What drives British shoppers: quality, brand reputation, or sustainable packaging?
Christmas on a budget: how Britons are planning their 2025 holiday meals
UK Biggest Brand Movers - November 2025
UK Advertisers of the Month for October: Vinted, Polestar and TikTok Shop
[Event] Auto Breakfast: Disruption, Data & Opportunity in the UK Car Market
[On-demand webinar] Banking on choice: The banks top of mind with consumers
Dining out Report 2025 UK
Consumer confidence was static in September 2025
The most-streamed TV in the UK, September 2025: The Big Bang Theory, Friends, and Wednesday
UK Biggest Brand Movers - October 2025
EE’s Safer SIMs campaign boosts brand health – especially among parents
How GB consumers shop for autumn: Spending trends & habits
Halloween spending & shopping trends 2025 in Britain
Beauty standards:​ UK personal care brand rankings 2025
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