Travel decisions rarely follow a straight path. From blocking their calendars and setting a budget to shortlisting destinations and comparing booking options, consumers face a range of decisions that influence if and how a trip ultimately goes ahead.
Drawing on daily surveys, YouGov’s Great Britain travel outlook webinar will explore the many facets of vacation planning impacting 2027 leisure travel.
Join the webinar on Tuesday, 17 November, at 11am GMT for a deep dive into the data with YouGov’s travel industry experts, Richard Moller and Mike Oldroyd.
During the session, we will explore:
- What factors matter most for choosing where, when, and how to book travel in 2027
- How travellers are using AI assistants and chatbots as they make decisions
- The biggest challenges and uncertainties British consumers face when planning a vacation
- How travellers’ original trip plans change throughout the decision-making process
- What causes travellers to book, postpone, and/or abandon their trips
Speakers
Mike Oldroyd, Account Director, YouGov
Mike Oldroyd is an Account Director within the Consumer Brands team, with a focus on supporting YouGov’s Automotive clients. He has worked with clients across a range of research solutions from syndicated platforms to fully bespoke global trackers.
He has been at YouGov since 2020 and has over 10 years experience working for Research and Consultancy firms.
Richard Moller, Research Director - Consumer, YouGov
Rich has 20+ years research experience working within both large and small research agencies. He has worked across a multitude of sectors with both quantitative and qualitative methodologies, specialising in consumer and food service insight. He has had specific experience in the QSR, working on brand segmentations and tracking for leading brands within the category, building his knowledge in this space.
YouGov
YouGov is a global market research and analytics company, providing insights into what the world really thinks, does, wants and buys.
To do so, we connect daily with our engaged members around the world to gather their thoughts, behaviors, and opinions. This commitment to real-time interactions with real people enables us to ensure that our research data is powered by reality.
As a YouGov member, your opinions and behaviors are valued and rewarded. Whether you’re answering questions or scanning your shopping, the data you share helps companies, brands, and governments to better understand your reality and make decisions that support your needs.
