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49 markets worldwide
30 million+ panel members
2 million+ datapoints
Find & understand your audience
Find your perfect audience. Combine unique filters to build up an outline of your ideal audience, incorporating media consumption, psychographics, demographics and more.
Create a detailed portrait of them. Choose from millions of data variables, collected daily and updated weekly, including brand usage and perception, hobbies and interests, and media.
Target your audience with incredible precision. Pinpoint the channels and mediums they love, and talk to them when they most want to listen.
A world of audience insights, at your fingertips
Intuitive analysis
Connected data
Activate your audience
See what's important
Weekly updates
Make deep comparisons
Why YouGov?
Don't just take our word for it. Join the brands that truly know their audiences and key personas.
“YouGov allowed us to develop entirely bespoke segments based on our needs and gave us credible data to position ourselves as thought leaders in purpose-based marketing”.
Pete Grant, Planning Director
FAQs
Does YouGov Profiles provide insights into media consumption by audience segment?
YouGov Profiles reveals media consumption patterns across TV, digital, social, and print for any audience segment that you define. YouGov data shows which media channels, programs, publications, and platforms your target consumers spend their time on and give their attention to, enabling data-driven media planning and content partnerships.
How do you identify target audience segments based on attitudes and behaviours?
YouGov Profiles helps you identify target audience segments by aggregating detailed psychographic, attitudinal, and behavioural data on millions of registered panel members around the globe.
Our segmentation tools analyse millions of data points to identify distinct audience groups based on values, lifestyle, media habits, and purchase behaviours, which you can easily surface through our conversational AI Agent, the traditional dashboard navigation, API data sharing, or an automatic report builder.
By analysing this rich dataset, YouGov Profiles helps you clearly identify who your real audience is, how to reach them, what motivates them, and much more.
How do I profile high-value consumers for targeting?
YouGov combines purchase behaviour, brand affinity, spending patterns, and lifestyle data to identify high-value consumer segments. Our profiling reveals not just who spends more, but why - including their motivations, values, and brand preferences - enabling more effective audience acquisition and retention strategies.
Does YouGov Profiles support audience activation for advertisers and media planning?
YouGov Profiles delivers comprehensive audience intelligence for media planning, with over 2 million data points covering media consumption, brand affinities, values, and lifestyle. Our data solutions integrate seamlessly with most major ad platforms such as Meta, DV360, The Trade Desk, and more. This enables precise audience targeting and efficient budget allocation.
Learn more about how you can activate your Profiles audiences here .