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“YouGov tools allowed us to add an extra layer of depth to our partnership proposals and helped us sign meaningful sponsors by demonstrating the value that brands can achieve by working with us.”

"YouGov has been our trusted data and insights partner for over 10 years. Their connected data solutions are very intuitive and user friendly and have become essential tools for us when working on our market strategy, planning and evaluation.”

“Thanks to its rich and agile connected tools, YouGov has quickly been identified as a key partner in Back Market’s local and international development. Additionally, the quality of the client service enables our teams across the globe to drive our business with the freshest and most reliable data on the market.”

“YouGov’s assistance and expertise have proved key in progressing insight for our Commercial team. The data provided is used in almost all our conversations with strategic partners..."

“YouGov’s segmentation of adult drinkers in the UK helped Drinkaware understand drinking behavior in the UK in a completely new way. It played a substantial part in the development of our 2017-22 strategic plan.”

"When a pitch or brief comes through, YouGov Profiles is one of the first places we turn to."

"Working with YouGov has helped us demonstrate a strong data-driven story to new and existing partners whilst also enabling us to build stronger partnership propositions for brands."

YouGov’s combination of in-depth audience intelligence and brand tracking have allowed us to become more targeted and better understand the impact of our campaigns. The insights that they have provided us with have been essential to the development and execution of our key marketing initiatives.