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Campaigns built on quality audience data work harder, driving better results.
How do you bridge the gap between media planning and reaching the right audience?
It’s not just picking channels. It’s about building attitudinal and behavioral audience segments and targeting the exact consumers you’ve defined with industry-leading intelligence. The result? Truly tailored marketing experiences delivered to target audience segments across media channels – at scale and without losing granularity.
Connecting panel data to pioneering technology, YouGov’s targeted advertising tools allow you to create lookalike audiences, refine ad targeting, and activate campaigns that reach and resonate with the right people.
30 million +
registered panel members
Precise
look-a-like modelling
Millions
of opinion, purchase and behavior datapoints
Audience activation for elevated outcomes
Based on millions of datapoints, with YouGov, you can imagine your ideal campaign audience – and then connect with them.
Audiences created with YouGov’s high-quality panel and shopping basket data can be turned into a real-life addressable audience for precision ad targeting.
Don't waste time with multiple providers
Remove doubt and deliver the right message at the right moment. Create an audience using YouGov’s syndicated data or your custom research and activate instantly.
We’ll build an accurate scaled model of your seed audience and push them to your buying platform.
Execute campaigns that truly resonate
Make connections. Speed up conversions. With audience activation using YouGov's unrivaled breadth and depth of data, you can precisely reach segments defined by:
- Purchase behavior
- Lifestyle
- Demographics
- Life stage
- Attitudes, and much more
Level-up your targeting
Make precision targeting a reality and improve your targeted advertising game.
Explore our activation products, tools and market research solutions for audience profiling and custom research.
Audience data
Meet objectives with addressable audiences available for ad targeting.Shopper Media Solutions
Make smart decisions tailored to target shopper groups, from campaign planning to activation and evaluation.Identify, size & profile your ideal customer
Audience analysis on segments that will be most receptive to your products and services.Run market research to your audience
From quick surveys to custom research – work with our experts for actionable intelligence.Unpack consumer behavior
Know who buys what, where, how much, how often, and why with shopper intelligence.Not sure what solution you need? Let's chat.
Get in touch
Audience activation case studies
Take a look at our success stories and discover the amazing things clients have accomplished with highly targeted advertising campaigns.
“The affluential segmentation that we were able to build out using YouGov’s solution gave us a unique way to reach those in the best position to donate... It is now an integral part of our always-on outreach programme across display & continues to deliver extremely an strong ROAS for our client.”
Michael Loizou, Business Director, OMD
Meet our experts
Excellent execution = campaign success decoded
Navigate the nuances of audience activation and campaign success with our expert articles.
Audience activation FAQs
What platforms can I activate my audience via?
Common platforms include, but are not limited to: Google DV360, The Trade Desk, Adform, Adition, Facebook, Instagram, TikTok, PubMatic, Amazon, and Nexxon, as well as various CTV platforms.
What markets is audience activation available in?
Audience activation based on opinion data is available in: US, UK, Germany, France, Italy, Spain, Australia, Austria, Belgium, Brazil, Canada, Denmark, Finland, India, Indonesia, Malaysia, Mexico, Netherlands, Norway, Singapore, Sweden, Switzerland and Thailand.
Audience activation based on purchase data is available in Germany, Italy, Poland, Belgium, and the Netherlands.
How does audience activation work in the YouGov platform?
When you click the ‘activate’ button, we’ll confirm your audience, then we’ll send a seed audience to an activation partner who connects it to their own data and extends this audience via lookalike modelling. This is then pushed to the relevant buying platform where you want to start buying audiences as part of your ad campaign.
How long does it take to create custom audiences?
It takes one to two weeks from the audience request for you to see your new addressable audience in the buying platform.
Trust YouGov’s targeting advertising solutions
Why do the top brands rely on YouGov’s targeted advertising tools? Because campaigns built on quality data work harder and drive better results.
