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Category intelligence reports to power business insights
Reach beyond your own organization to understand the landscape you operate in. Accurate data reveals the real dynamics shaping your industry or category, which can be transformed into actionable insights.
With reliable market intelligence about demographic, psychographic, and behavioral data, you can understand audience purchasing patterns and behavior within your category.
YouGov’s market intelligence solutions will help your company identify emerging trends in your sector, quantify your market with precision, spot growth opportunities and detect signs of market disruption.
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Reality-based market intelligence solutions
Combined brand, audience and sector data that’s perfect for industry or category-specific tracking. Our market intelligence gives you a holistic view of your brand within the wider market.
Illuminating market realities
Shine a light on your category with opinion data on millions of attitudes and verified behavioral data on shopping trips and consumption. Guide growth with rich, unmatched intelligence.
Understand consumers in detail
Always-on data or category intelligence reports on consumer behavior, our experts will tailor delivery to your needs. Monitor how market trends evolve to stay ahead in a rapidly changing world.
Market intelligence for a constantly evolving reality
Don’t just react to market changes – anticipate them. YouGov’s solutions provide actionable data on your industry. Use audience insights to better understand wider market trends, changing consumer preferences, market sizing, growth opportunities, and any potential threats.
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Brand, industry, and audience tracking.Run market research to your audience
From quick surveys to custom research – work with our experts for actionable intelligence.Unpack consumer behavior
Know who buys what, where, how much, how often, and why with shopper intelligence.Monitor your brand across metrics that matter
Deep brand health tracking in your sector to improve awareness, consideration, loyalty and more.Identify, size & profile your ideal customer
Audience analysis on segments that will be most receptive to your products and services.Not sure what solution you need? Let's chat.
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Market intelligence success stories
How do leading brands gain a strategic advantage? With trending market data that allows them to spot and act on opportunities. See our latest client success stories.
"It was a delight to work with the YouGov team. Any inaugural report from a new division would be a high-pressure task, but the YouGov team succeeded with an incredible amount of grace."
Diana Lee, Director of Research & Analysis
Meet our experts
Market patterns that reveal reality
When it comes to intelligence about your market, the real value lies not just in data collection but in extracting meaningful patterns. Read the latest editorial articles on market changes.
Trust YouGov’s market intelligence solutions
Connect brand, audience and market intelligence with YouGov’s trusted solutions. The world’s top brands, media owners, and agencies make smarter decisions every day with our data.
