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Market intelligence solutions

Unpack consumer behavior in your market or category. Gain a clear understanding by tracking trends in real-life consumer behavior to identify potential optimizations.

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Category intelligence reports to power business insights

Reach beyond your own organization to understand the landscape you operate in. Accurate data reveals the real dynamics shaping your industry or category, which can be transformed into actionable insights.

With reliable market intelligence about demographic, psychographic, and behavioral data, you can understand audience purchasing patterns and behavior within your category.

YouGov’s market intelligence solutions will help your company identify emerging trends in your sector, quantify your market with precision, spot growth opportunities and detect signs of market disruption.

Why

Reality-based market intelligence solutions

Combined brand, audience and sector data that’s perfect for industry or category-specific tracking. Our market intelligence gives you a holistic view of your brand within the wider market.

How

Illuminating market realities

Shine a light on your category with opinion data on millions of attitudes and verified behavioral data on shopping trips and consumption. Guide growth with rich, unmatched intelligence.

What

Understand consumers in detail

Always-on data or category intelligence reports on consumer behavior, our experts will tailor delivery to your needs. Monitor how market trends evolve to stay ahead in a rapidly changing world.

Market intelligence success stories

How do leading brands gain a strategic advantage? With trending market data that allows them to spot and act on opportunities. See our latest client success stories.

Business of Fashion
Unilever
Windflower
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"It was a delight to work with the YouGov team. Any inaugural report from a new division would be a high-pressure task, but the YouGov team succeeded with an incredible amount of grace."

Diana Lee, Director of Research & Analysis

View case study

Meet our experts

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Charlie Taylor
Head of US Client Services
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Darren Yaxley
Associate Director, Reputation
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Justin Marshall
Head of Digital, Media, and Technology
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Sarika Rana
Director- Consumer Research

Market patterns that reveal reality

When it comes to intelligence about your market, the real value lies not just in data collection but in extracting meaningful patterns. Read the latest editorial articles on market changes.

Trust YouGov’s market intelligence solutions

Connect brand, audience and market intelligence with YouGov’s trusted solutions. The world’s top brands, media owners, and agencies make smarter decisions every day with our data.