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Agencies

What do people really feel, think and believe about leading brands and advertising campaigns? Whether you work in an agency, or are simply fascinated by marketing, you can delve into reliable research on brand trends and advertising here. Get the real story and the latest innovative thinking about what creates campaign buzz.

Gamified ads in US: Gen Z leads in exposure and openness
US Biggest Brand Movers - October 2025
[Webinar] Dining out on a budget: How rising costs are changing America’s appetite
YouGov’s Panel Promise: what it is and why it matters
[Webinar] Beauty standards: America's top personal care brands revealed
What drives Americans' streaming choices in 2025
The most-streamed TV in the US, July 2025: Untamed, Sullivan’s Crossing, and Animal Kingdom
[Webinar] America’s Black Friday & Cyber Monday outlook
US Biggest Brand Movers - September 2025
Americans push back on Cracker Barrel’s logo rebrand: news survey
US Advertisers of the Month for July: State Farm, Liberty Mutual, and Amazon Prime
US Biggest Brand Movers - August 2025
What do Americans think culture means? [Reality checks ft. Sabrina Lynch]
Is 'Main Character Energy' empowering or narcissistic? [Reality checks ft. Mary Redondo]
US Biggest Brand Movers - July 2025
US Advertisers of the Month for June: Nintendo Switch, Dunkin', and Starbucks
How Americans are celebrating July 4th this year and what will be on the grill
[US] Brand crushes: Who are the world's most recommended brands?
Can JCPenney turn heads again? A look at its “Yes, JCPenney” campaign
US Advertisers of the Month for May 2025:Tempur-Pedic, Dior, and MONOPOLY GO!
Redefining the FIFA Club World Cup: A new generation drives soccer fandom
US Biggest Brand Movers - June 2025
Are Americans polite to ChatGPT? [Reality checks]
What's America's most overrated condiment? [Reality checks]
Pacing the Passion for Grand Slam Track
Employment enjoyment: US job satisfaction report 2025
NFL Draft makes a Buzz – how does it compare to non-sporting events?
Which US ice cream brands scream the loudest this summer?
US Advertisers of the Month for April 2025: Lowe's, PowerBall and Mega Millions
Are US TikTok users turning to TikTok Shop?
US consumer sentiment ahead of the Nintendo Switch 2 launch
US Biggest Brand Movers - May 2025
Which section of a printed newspaper do readers read most?
Subaru, Taco Bell, The Sims: brand heroes for LGB audiences
Divided outlook: How Americans see the economy—and their wallets—in 2025
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