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Agencies

What do people really feel, think and believe about leading brands and advertising campaigns? Whether you work in an agency, or are simply fascinated by marketing, you can delve into reliable research on brand trends and advertising here. Get the real story and the latest innovative thinking about what creates campaign buzz.

[Webinar] Beauty standards: America's top personal care brands revealed
What drives Americans' streaming choices in 2025
The most-streamed TV in the US, July 2025: Untamed, Sullivan’s Crossing, and Animal Kingdom
[Webinar] America’s Black Friday & Cyber Monday outlook
US Biggest Brand Movers - September 2025
Americans push back on Cracker Barrel’s logo rebrand: news survey
Screens, streams, and scrolls: State of US media consumption in 2025
US Biggest Brand Movers - August 2025
What do Americans think culture means? [Reality checks ft. Sabrina Lynch]
Is 'Main Character Energy' empowering or narcissistic? [Reality checks ft. Mary Redondo]
US Biggest Brand Movers - July 2025
US report - YouGov’s Most Recommended​ Brands 2025
US Advertisers of the Month for May 2025:Tempur-Pedic, Dior, and MONOPOLY GO!
Redefining the FIFA Club World Cup: A new generation drives soccer fandom
US Biggest Brand Movers - June 2025
Are Americans polite to ChatGPT? [Reality checks]
What's America's most overrated condiment? [Reality checks]
Pacing the Passion for Grand Slam Track
US Advertisers of the Month for April 2025: Lowe's, PowerBall and Mega Millions
US Biggest Brand Movers - May 2025
Which section of a printed newspaper do readers read most?
Subaru, Taco Bell, The Sims: brand heroes for LGB audiences
Divided outlook: How Americans see the economy—and their wallets—in 2025
US Advertisers of the Month for March, 2025: Ace Hardware, iPhone, and Tesla
US Biggest Brand Movers - April 2025
How often do Americans use streaming subscriptions?
[Webinar] Five tech-driven ad channels reshaping consumer engagement
America's most persuasive brands: 2025 rankings
What are the impediments to the EV shift among environmentalist Americans?
MLS gains momentum as fan interest and league perception surge
What drives diners? How price, cuisine, and ethics shape restaurant choices
US Advertisers of the Month for February 2025: Doritos, Poppi and Cheerios
US Biggest Brand Movers - March 2025
Should AI-generated search summaries replace traditional search?
From rebrand to controversy - Bumble’s brand health struggles in 2024-2025
Two in five American employees open to virtual reality workspaces