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What do people really feel, think and believe about leading brands and advertising campaigns? Whether you work in an agency, or are simply fascinated by marketing, you can delve into reliable research on brand trends and advertising here. Get the real story and the latest innovative thinking about what creates campaign buzz.

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How to use YouGov data to activate high-value audiences during the peak holiday season 2026
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More American women are using Reddit – but who are they and how can brands reach them?
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Do Americans trust AI news summaries? [Reality checks ft. Vince Nero]
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Which alcoholic beverage brands are winning over Gen Z, Millennials, Gen X, and Baby Boomers+?
How to use Model Context Protocol (MCP) for market research
Happy hour: U.S. alcoholic beverage rankings 2026
U.S. Biggest Brand Movers 2026
U.S. Advertisers of the Month 2026
YouGov Voices expands: AI qual interviews now available for custom research clients, showing the ‘why’ behind the numbers – at scale
Which beverage brands win with Gen Z, Millennials, Gen X, and Baby Boomers+?
Which U.S. hotel brands have the most satisfied customers in 2026?
Openness to paid social media features varies by how Americans use social media
Which AI brands have the most satisfied users?
NFL's fantasy football season kicks off: How many Americans are playing in 2026?
Worth a sip: U.S. beverage rankings 2026
What Model Context Protocol (MCP) means for market research
Gen Z hotel rankings: How hotel brand consideration differs by generation
The AI tools winning with each generation: From Gen Z to Baby Boomers
[On-demand US webinar] Shopping with AI: 2026 US Black Friday & Cyber Monday outlook
[On-demand US webinar] Recommendation champions 2026 - Exploring the brands driving consumer advocacy in the U.S.
U.S. emerging dining brands 2026: Chicken Salad Chick leads YouGov’s momentum ranking
Is Farmers Insurance’s all-pink brand refresh resonating with consumers?
Anyone’s guest: U.S. hotel rankings for 2026
U.S. AI brand rankings 2026: ChatGPT leads, but Gemini shows momentum
The gender divide: How U.S. men and women shop differently
Brands Rising Among Gen Z in the U.S. in 2026
FIFA World Cup 2026: North America built the stage. The attention went everywhere
Post-tournament analysis: The 16 brands that won FIFA World Cup 2026
First look: which emerging dining brands are breaking through with U.S. consumers?
OOH effectiveness: Americans frequently notice out-of-home advertising, many act on what they see
Did Levi’s and Gillette’s unofficial FIFA World Cup plays pay off?
Searching for answers: How AI is changing online discovery in ​2026
The top five sponsor brands gaining among FIFA World Cup fans in the U.S.
See the 48 brands winning with U.S. FIFA World Cup fans
86% of fans say live sports are becoming a luxury experience
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