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Agencies

What do people really feel, think and believe about leading brands and advertising campaigns? Whether you work in an agency, or are simply fascinated by marketing, you can delve into reliable research on brand trends and advertising here. Get the real story and the latest innovative thinking about what creates campaign buzz.

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How many Americans went into debt for Christmas 2025?
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Which brands saw the biggest gains in Ad Awareness over Christmas 2025? (US Edition)
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How brands can win with TikTok’s multi-platform audience
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[US webinar] YouGov Best Brand Rankings 2026 - US edition
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US Biggest Brand Movers - December 2025
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US media & agencies round up 2025
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How to connect research data with AI-driven audience activation
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How Ogilvy helped Zurich Insurance explore the role of empathy in customer experience
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[On-demand US webinar] US International traveler outlook: Trip trends for 2026
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The most-streamed TV shows for October 2025: Monsters, Nurse Jackie, and Nobody Wants This
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The road ahead: US next-gen car outlook 2025
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What do Americans think of regulating unhealthy food advertising to kids?
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What America's Gen Z really wants from brands: Values, ethics & authenticity
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2025 holiday spending: most US adults are cooking more, spending less
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US Biggest Brand Movers - November 2025
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US banking rankings: YouGov's best banks 2025
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Gamified ads in US: Gen Z leads in exposure and openness
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Rising costs are changing how Americans dine out
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Check, please: US dining out report 2025​
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Why US consumer interest in Black Friday & Cyber Monday is cooling (2025 trends)
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The most-streamed TV in the US, September 2025: Wednesday, Orphan Black, and Black Rabbit
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[On-demand webinar] Banking on choice: The banks top of mind with Americans
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US consumers react to Ben & Jerry’s leadership change and brand activism
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Holiday shopping 2025: What Americans buy, spend, and value at Christmas
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US Biggest Brand Movers - October 2025
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[Webinar] Dining out on a budget: How rising costs are changing America’s appetite
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Beauty standards: US personal care brand rankings 2025
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