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Agencies

What do people really feel, think and believe about leading brands and advertising campaigns? Whether you work in an agency, or are simply fascinated by marketing, you can delve into reliable research on brand trends and advertising here. Get the real story and the latest innovative thinking about what creates campaign buzz.

Flying high: U.S. airline rankings 2026
women in plane
What Americans want AI companies to know: 13 key themes based on 1K+ conversations
Photo by Yuichiro Chino
Mother’s Day campaigns that caught consumers’ attention
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One in five TikTok users in the U.S. are Baby Boomers, but who are they?
Soccer is gaining ground in the U.S. ahead of the FIFA World Cup
Consumer concern: Americans increasingly concerned about ingredient safety in everyday products
U.S. Advertisers of the Month 2026
Grassroots Sponsorships in Canada
Driving brand preference: U.S. auto rankings 2026
How to target World Cup audiences: activating fan segments for smarter ad campaigns
Home ground advantage: 2026 FIFA World Cup could transform soccer fan engagement in the U.S.
U.S. Biggest Brand Movers 2026
[On-demand US webinar] Who’s flying high? A look at the airlines winning across the U.S.
How do Americans use AI in 2026? [Reality checks ft. Taylor Lorenz & Gina King, live at HumanX]
Getting by or getting ahead? U.S. debt, investment, and savings report 2026​
[On-demand US webinar] America's favorite auto brands: Who attracts attention, and who earns loyalty?
Trust in the age of generative AI
US Biggest Brand Movers - April 2026
How Spikes makes advertising effectiveness measurable with YouGov
Best bites 2026: U.S. restaurant brand rankings
Best bites 2026: Canada QSR rankings
How brands can reach Gen Z: Where they spend time and what drives discovery
How Priority Partnerships turned survey data into industry authority
[On-demand US webinar] Debt, savings, and investing in 2026: The new consumer squeeze
How to measure customer satisfaction with market research
[On-demand US webinar] America’s favorite restaurant brands: Who’s winning in 2026?
How did CeraVe’s brand perception and Ad Awareness grow?
Forever young? U.S. anti-aging report 2026
US Biggest Brand Movers - March 2026
[On demand US webinar] The age of anti-aging: What U.S. consumers are doing to stay young
[US-recording] From smart homes to smartphones: The tech brands Americans love
Shohei Ohtani driving Japanese sports fans’ interest in Major League Baseball and the World Baseball Classic
The ad plays that paid off on Super Bowl Sunday 2026
[On-demand US webinar] Sport tourism appetite: What drives fans to travel in 2026?
[On demand US webinar] AI-conducted interviews: A new approach to brand tracking
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