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Agencies

What do people really feel, think and believe about leading brands and advertising campaigns? Whether you work in an agency, or are simply fascinated by marketing, you can delve into reliable research on brand trends and advertising here. Get the real story and the latest innovative thinking about what creates campaign buzz.

US Biggest Brand Movers - December 2025
Smiling women creating a heart with their hands
Globetrotter guide: US international traveler outlook 2026
Women traveling
Finding the next Romostradamus: What the data tells us
Photo by Sinenkiy
Most Americans use AI but still don’t trust it
Which holiday ads are gaining the most attention in the US so far in 2025?
US media & agencies round up 2025
How to connect research data with AI-driven audience activation
How Ogilvy helped Zurich Insurance explore the role of empathy in customer experience
Where beauty ads land: the channels regular make-up users in the U.S. notice this holiday season
[On-demand US webinar] US International traveler outlook: Trip trends for 2026
The most-streamed TV shows for October 2025: Monsters, Nurse Jackie, and Nobody Wants This
The road ahead: US next-gen car outlook 2025
What do Americans think of regulating unhealthy food advertising to kids?
What America's Gen Z really wants from brands: Values, ethics & authenticity
2025 holiday spending: most US adults are cooking more, spending less
WNBA Playoffs Signal Cultural Breakthrough Among Young Fans
[On-demand US webinar] Emerging auto brands: Stalled or gaining speed?
US Biggest Brand Movers - November 2025
US banking rankings: YouGov's best banks 2025
Gamified ads in US: Gen Z leads in exposure and openness
Rising costs are changing how Americans dine out
Check, please: US dining out report 2025​
Why US consumer interest in Black Friday & Cyber Monday is cooling (2025 trends)
The most-streamed TV in the US, September 2025: Wednesday, Orphan Black, and Black Rabbit
[On-demand webinar] Banking on choice: The banks top of mind with Americans
US consumers react to Ben & Jerry’s leadership change and brand activism
Holiday shopping 2025: What Americans buy, spend, and value at Christmas
US Biggest Brand Movers - October 2025
[Webinar] Dining out on a budget: How rising costs are changing America’s appetite
Beauty standards: US personal care brand rankings 2025
Enabling accessibility for visually impaired panellists
YouGov’s Panel Promise: what it is and why it matters
Inside the park: MLB report 2025
Who’s responsible for an AI agent’s purchase mistake? [ft. Michael Nevski]
[Webinar] Beauty standards: America's top personal care brands revealed
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