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Agencies

What do people really feel, think and believe about leading brands and advertising campaigns? Whether you work in an agency, or are simply fascinated by marketing, you can delve into reliable research on brand trends and advertising here. Get the real story and the latest innovative thinking about what creates campaign buzz.

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Is Farmers Insurance’s all-pink brand refresh resonating with consumers?
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Anyone’s guest: U.S. hotel rankings for 2026
man in hotel lobby
YouGov’s U.S. AI brand rankings 2026: ChatGPT leads, but Gemini shows momentum
person on laptop typing to AI assistant
The gender divide: How U.S. men and women shop differently
Brands Rising Among Gen Z in the U.S. in 2026
FIFA World Cup 2026: North America built the stage. The attention went everywhere
Post-tournament analysis: The 16 brands that won FIFA World Cup 2026
First look: which emerging dining brands are breaking through with U.S. consumers?
OOH effectiveness: Americans frequently notice out-of-home advertising, many act on what they see
Did Levi’s and Gillette’s unofficial FIFA World Cup plays pay off?
U.S. Advertisers of the Month 2026
U.S. Biggest Brand Movers 2026
Searching for answers: How AI is changing online discovery in ​2026
The top five sponsor brands gaining among FIFA World Cup fans in the U.S.
See the 48 brands winning with U.S. FIFA World Cup fans
86% of fans say live sports are becoming a luxury experience
Influencer marketing insights: One in four Americans discover products through influencers in 2026
[US livestream] The new search journey: How AI is changing online discovery
Which podcast genres are most popular among men and women in the U.S.?
More than meets the ear: U.S. podcast ads report 2026
Politics, participation and the FIFA World Cup 2026: What U.S. sports fans think
[On-demand US session] Skip happens: Why podcast ads still earn trust
Flying high: U.S. airline rankings 2026
What Americans want AI companies to know: 13 key themes based on 1K+ conversations
Mother’s Day campaigns that caught consumers’ attention
One in five TikTok users in the U.S. are Baby Boomers, but who are they?
Soccer is gaining ground in the U.S. ahead of the FIFA World Cup
Consumer concern: Americans increasingly concerned about ingredient safety in everyday products
Grassroots Sponsorships in Canada
Driving brand preference: U.S. auto rankings 2026
How to target World Cup audiences: activating fan segments for smarter ad campaigns
Home ground advantage: 2026 FIFA World Cup could transform soccer fan engagement in the U.S.
[On-demand US webinar] Who’s flying high? A look at the airlines winning across the U.S.
How do Americans use AI in 2026? [Reality checks ft. Taylor Lorenz & Gina King, live at HumanX]
Getting by or getting ahead? U.S. debt, investment, and savings report 2026​
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