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Agencies

What do people really feel, think and believe about leading brands and advertising campaigns? Whether you work in an agency, or are simply fascinated by marketing, you can delve into reliable research on brand trends and advertising here. Get the real story and the latest innovative thinking about what creates campaign buzz.

Shohei Ohtani driving Japanese sports fans’ interest in Major League Baseball and the World Baseball Classic
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The ad plays that paid off on Super Bowl Sunday 2026
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[US webinar] Sport tourism appetite: What drives fans to travel in 2026?
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U.S. Biggest Brand Movers - February 2026
U.S. Advertisers of the Month 2026
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Global brand health rankings reveal utility wins every time
NFL brand health peaks as the league heads into the Super Bowl
From awareness to action: how effectively do the world’s top brands convert?
How many Americans went into debt for Christmas 2025?
Which brands saw the biggest gains in Ad Awareness over Christmas 2025? (US Edition)
How brands can win with TikTok’s multi-platform audience
How fitness brands can reach weight-management-focused consumers in the US
[On-demand US webinar] YouGov Best Brand Rankings 2026 - US edition
US Biggest Brand Movers - December 2025
Globetrotter guide: US international traveler outlook 2026
Finding the next Romostradamus: What the data tells us
Most Americans use AI but still don’t trust it
Which holiday ads are gaining the most attention in the US so far in 2025?
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How to connect research data with AI-driven audience activation
How Ogilvy helped Zurich Insurance explore the role of empathy in customer experience
Where beauty ads land: the channels regular make-up users in the U.S. notice this holiday season
[On-demand US webinar] US International traveler outlook: Trip trends for 2026
The most-streamed TV shows for October 2025: Monsters, Nurse Jackie, and Nobody Wants This
The road ahead: US next-gen car outlook 2025
What do Americans think of regulating unhealthy food advertising to kids?
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