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What do people really feel, think and believe about leading brands and advertising campaigns? Whether you work in an agency, or are simply fascinated by marketing, you can delve into reliable research on brand trends and advertising here. Get the real story and the latest innovative thinking about what creates campaign buzz.

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Which beverage brands win with Gen Z, Millennials, Gen X, and Baby Boomers+?
Women holding drink can
Which U.S. hotel brands have the most satisfied customers in 2026?
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Openness to paid social media features varies by how Americans use social media
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Which AI brands have the most satisfied users?
NFL's fantasy football season kicks off: How many Americans are playing in 2026?
Worth a sip: U.S. beverage rankings 2026
What Model Context Protocol (MCP) means for market research
Gen Z hotel rankings: How hotel brand consideration differs by generation
The AI tools winning with each generation: From Gen Z to Baby Boomers
[US webinar] Recommendation champions 2026 - Exploring the brands driving consumer advocacy in the U.S.
U.S. emerging dining brands 2026: Chicken Salad Chick leads YouGov’s momentum ranking
U.S. Biggest Brand Movers 2026
U.S. Advertisers of the Month 2026
Is Farmers Insurance’s all-pink brand refresh resonating with consumers?
Anyone’s guest: U.S. hotel rankings for 2026
U.S. AI brand rankings 2026: ChatGPT leads, but Gemini shows momentum
The gender divide: How U.S. men and women shop differently
Brands Rising Among Gen Z in the U.S. in 2026
FIFA World Cup 2026: North America built the stage. The attention went everywhere
Post-tournament analysis: The 16 brands that won FIFA World Cup 2026
First look: which emerging dining brands are breaking through with U.S. consumers?
OOH effectiveness: Americans frequently notice out-of-home advertising, many act on what they see
Did Levi’s and Gillette’s unofficial FIFA World Cup plays pay off?
Searching for answers: How AI is changing online discovery in ​2026
The top five sponsor brands gaining among FIFA World Cup fans in the U.S.
See the 48 brands winning with U.S. FIFA World Cup fans
86% of fans say live sports are becoming a luxury experience
Influencer marketing insights: One in four Americans discover products through influencers in 2026
[US livestream] The new search journey: How AI is changing online discovery
Which podcast genres are most popular among men and women in the U.S.?
More than meets the ear: U.S. podcast ads report 2026
Politics, participation and the FIFA World Cup 2026: What U.S. sports fans think
[On-demand US session] Skip happens: Why podcast ads still earn trust
Flying high: U.S. airline rankings 2026
What Americans want AI companies to know: 13 key themes based on 1K+ conversations
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