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Surveys, market research and brand tracking for retail and consumer
11,600+
consumer brands tracked globally
29million+
registered respondents
2million+
profiling points
17+
years of comparable data
With retail, it’s all in the detail
To reach your ideal audience effectively and meaningfully, the depth of real, reliable data about the shopper journey is critical. Understand the why behind the buy. And see how your campaigns influence consumer opinions and behaviors in real time.
Unpack consumer behavior
Know who buys what, where, how much, how often, and why with shopper intelligence.Monitor your brand across metrics that matter
Deep brand health tracking in your sector to improve awareness, consideration, loyalty and more.Identify, size & profile your ideal customer
Audience analysis on segments that will be most receptive to your products and services.Run market research to your audience
From quick surveys to custom research – work with our experts for actionable intelligence.Market and category intelligence
Understand shifts in consumer behavior, track market trends, and uncover key segments to stay relevant.Not sure what solution you need? Let's chat.
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Real stories, real impact
From campaign planning and evaluation to sponsorship and partnership measurement, discover how our intelligence has helped retail brands fill baskets with our case studies.
"Working with YouGov feels like a genuine partnership. Our YouGov team takes ownership in the success of our product launches, sharing excitement when they see our new products go live. They go above and beyond by providing valuable customer insights that help us optimize our product launches."
Willeke Brokking, CMI Lead Home Care, Unilever
Meet our retail and consumer experts
Peek inside the shopping basket
Future-proof your strategy and get the inside track on shopping preferences and purchasing decisions with the latest editorial articles.
Trust YouGov with your retail and consumer research
Why work with YouGov for your retail and consumer research?
Leading retail and consumer organizations are using our data-driven intelligence for accurate decision-making that enhances brand reach, fosters consumer advocacy, and improves ROI. Let’s go beyond the shelf and understand shopper behavior like never before.
