Comercio minorista y FMCG

This shopper segmentation is a very useful framework for our strategic projects. YouGov has contributed well to the process of developing an actionable segmentation, which enables us to make better choices in portfolio, pack, pricing, and promotions.

The YouGov team supported us in the development of a tailor-made study to get us even closer to our consumer’s perception gaining important insights that have been used for the data-based decisions.

“Profiles is able to provide both a global market view and a very detailed target definition, which enables us to answer to almost any question on the population that we may think of. It’s like having an almost-infinite number of market research projects.”

“We needed to make an urgent and critical business decision that required a robust evidence base to support it. YouGov Surveys' speed and service over the Christmas period allowed us to make that decision with confidence.”

YouGov’s brand tracking has made it possible for us to take the entire business on the journey with us since we rebranded. Visually demonstrating the benefits of investing in our brand over time has helped us better justify our brand marketing spend and strategy

"This essential information helps us deepen our existing relationships with retailers and to build new ones. Crucially, it helps us stay close to the shoppers who buy our tomatoes, sweet peppers and cucumbers."

How leading FMCG brand understood shopper behaviors with YouGov