United Kingdom 
United States 
Deutschland 
France 
España 
Italia 
International 
Surveys, market research and brand tracking for retail and consumer
11,600+
consumer brands tracked globally
30million+
registered respondents
2million+
profiling points
17+
years of comparable data
With retail, it’s all in the detail
To reach your ideal audience effectively and meaningfully, the depth of real, reliable data about the shopper journey is critical. Understand the why behind the buy. And see how your campaigns influence consumer opinions and behaviors in real time.
Unpack consumer behavior
Know who buys what, where, how much, how often, and why with shopper intelligence.Monitor your brand across metrics that matter
Deep brand health tracking in your sector to improve awareness, consideration, loyalty and more.Identify, size & profile your ideal customer
Audience analysis on segments that will be most receptive to your products and services.Run market research to your audience
From quick surveys to custom research – work with our experts for actionable intelligence.Market and category intelligence
Understand shifts in consumer behavior, track market trends, and uncover key segments to stay relevant.Not sure what solution you need? Let's chat.
Get in touch
Real stories, real impact
From campaign planning and evaluation to sponsorship and partnership measurement, discover how our intelligence has helped retail brands fill baskets with our case studies.
"Working with YouGov feels like a genuine partnership. Our YouGov team takes ownership in the success of our product launches, sharing excitement when they see our new products go live. They go above and beyond by providing valuable customer insights that help us optimize our product launches."
Willeke Brokking, CMI Lead Home Care, Unilever
Peek inside the shopping basket
Future-proof your strategy and get the inside track on shopping preferences and purchasing decisions with the latest editorial articles.
Consumer FAQs
Where can I find sector-specific consumer trend reports?
YouGov publishes regular consumer trend reports across industries including retail, finance, technology, media, healthcare, and CPG. Our reports are written by editorial experts drawing on the trusted insights coming straight from our brand tracking, audience intelligence, and research survey.
These consumer trend reports are free to download and cite. They identify emerging trends, shifting consumer priorities, and category-specific insights.
Where can I access global trend data on consumer attitudes?
YouGov Ratings tracks emerging consumer trends across markets, from sustainability attitudes to technology adoption and social values.
Available publicly in the US and UK, YouGov Ratings asks the public about their opinions on thousands of things, ranging from brands to products to companies to people, to create representative popularity scores.
Our ratings coverage reveals how consumer mindsets are evolving and how trends vary by country, generation, and demographic group. Clients with access to YouGov Profiles can further segment this data by psychographics, media consumption habits, brand preferences, and more.
Trust YouGov with your retail and consumer research
Why work with YouGov for your retail and consumer research?
Leading retail and consumer organizations are using our data-driven intelligence for accurate decision-making that enhances brand reach, fosters consumer advocacy, and improves ROI. Let’s go beyond the shelf and understand shopper behavior like never before.
