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Entertainment, arts, and media

What’s behind the headlines? On everyone’s movie watchlist? The hottest cultural trend? If you’re interested in films, music, the news, or the arts, discover the latest research below. Reveal the real story behind news stories, entertainment buzz and cultural influences with our free public data.

Would British bettors consider AI for gambling and betting decisions?
The most-streamed TV in the UK, July 2025: Friends, The Big Bang Theory, and Squid Game
UK Biggest Brand Movers - September 2025
YouGov Behavioral: Top Film & TV (US & UK, August 2025)
How cinema format shapes snack spending and choices in Britain
How Excel London secured new partnerships with YouGov’s audience intelligence
Who’s buying lab-grown diamonds in the UK?
The most-streamed TV in the UK, March 2025: The Big Bang Theory, Adolescence, and Friends
What differentiates Britain’s electric vehicle owners from other car owners?
UK Biggest Brand Movers - April 2025
The most-streamed TV in the UK, February 2025: The Big Bang Theory, Friends, and The Office
A deep dive into British customer service preferences
Theme parks in Britain – Who’s going and how often?
How ready are UK businesses for new ESG rules?
How the UK Plans to Celebrate Mother’s Day in 2025
abrdn re-rebrands to aberdeen - but what do people think of the change?
Two in five football fans would subscribe to “Premflix”
After a shaky start to the year, consumer confidence bounced back in February 2025
UK Biggest Brand Movers - March 2025
Challenges faced when cancelling mobile, broadband and streaming services
The Big Bang Theory, Friends, and Squid Game: The Most-Streamed TV in the UK, January 2025
Audiobooks vs. podcasts – How the audiences differ in Britain
Do working professionals prefer VR workspaces over traditional offices?
Do Britons care if a film uses artificial intelligence?
Bowling Over Cricket Fans: Effective Marketing Strategies for Brands
UK Biggest Brand Movers - February 2025
Do the British public trust search engine AI summaries?
YouGov/Cebr consumer confidence index registers biggest drop in retrospective business activity measures since the start of the pandemic
What drives Metaverse engagement? Insights from British consumers
Live streaming – Who watches, where, and why
Bet365: What drives the appeal for one of UK’s leading betting sites?
Nintendo offers first look at the Switch 2 - but do British gamers plan to buy it?
How BRACK.CH built a high-impact research function with YouGov
How BLKJ Havas boosted campaign effectiveness with YouGov
The Big Bang Theory, Black Doves, and Friends: The most-streamed TV in the UK, December 2024
Physical health tops 2025 New Year’s resolutions for Britons