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Entertainment, arts, and media

What’s behind the headlines? On everyone’s movie watchlist? The hottest cultural trend? If you’re interested in films, music, the news, or the arts, discover the latest research below. Reveal the real story behind news stories, entertainment buzz and cultural influences with our free public data.

How short-form video on social media is impacting TV viewership in 2026
Photo by 10'000 Hours
Most streamed TV shows in the UK 2026
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30 years of Pokémon – how have Britons engaged with the franchise?
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AI in streaming entertainment: UK audiences want assistance, but not AI-generated content
What is Britain’s favourite romcom?
UK Biggest Brand Movers - February 2026
Six Nations adjusts its coverage and scheduling – what did the fans think?
YouGov Behavioral: Top Film & TV (US & UK, January 2026)
Global brand health rankings reveal utility wins every time
From awareness to action: how effectively do the world’s top brands convert?
Brand performance: What's driving Netflix's global success in 2026?
How often do Britons rewatch TV shows?
How popular are the Beckhams?
How Brits discover new TV shows
Don’t get fooled by cheap data: the data quality checklist every buyer needs
[On-demand GB webinar] YouGov Best Brand Rankings 2026 - Great Britain edition
YouGov Behavioral: Top Film & TV (US & UK, November 2025)
Celebrities in gambling ads: A double-edged bet for brand image
UK Biggest Brand Movers - December 2025
How to connect research data with AI-driven audience activation
UK media & agencies round-up: trends and insights 2025
YouGov Behavioral: Top Film & TV (US & UK, October 2025)
The most-streamed TV shows for October 2025: Monsters, The Big Bang Theory, and Friends
77% of Brits say streaming has replaced music TV channels
UK Biggest Brand Movers - November 2025
YouGov Behavioral: Digital Gamblers - Demographics, Psychographic & Behavioral Insights
The most-streamed TV in the UK, September 2025: The Big Bang Theory, Friends, and Wednesday
UK Biggest Brand Movers - October 2025
YouGov Behavioral: Top Film & TV (US & UK, September 2025)
What is Britain’s favourite sitcom?
Would British bettors consider AI for gambling and betting decisions?
The most-streamed TV in the UK, July 2025: Friends, The Big Bang Theory, and Squid Game
UK Biggest Brand Movers - September 2025
YouGov Behavioral: Top Film & TV (US & UK, August 2025)
How cinema format shapes snack spending and choices in Britain
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