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Entertainment, arts, and media

What’s behind the headlines? On everyone’s movie watchlist? The hottest cultural trend? If you’re interested in films, music, the news, or the arts, discover the latest research below. Reveal the real story behind news stories, entertainment buzz and cultural influences with our free public data.

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Global brand health rankings reveal utility wins every time
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From awareness to action: how effectively do the world’s top brands convert?
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Brand performance: What's driving Netflix's global success in 2026?
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How Brits discover new TV shows
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[On-demand GB webinar] YouGov Best Brand Rankings 2026 - Great Britain edition
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YouGov Behavioral: Top Film & TV (US & UK, November 2025)
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Celebrities in gambling ads: A double-edged bet for brand image
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UK Biggest Brand Movers - December 2025
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How to connect research data with AI-driven audience activation
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UK media & agencies round-up: trends and insights 2025
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YouGov Behavioral: Top Film & TV (US & UK, October 2025)
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The most-streamed TV shows for October 2025: Monsters, The Big Bang Theory, and Friends
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77% of Brits say streaming has replaced music TV channels
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UK Biggest Brand Movers - November 2025
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YouGov Behavioral: Digital Gamblers - Demographics, Psychographic & Behavioral Insights
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The most-streamed TV in the UK, September 2025: The Big Bang Theory, Friends, and Wednesday
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UK Biggest Brand Movers - October 2025
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YouGov Behavioral: Top Film & TV (US & UK, September 2025)
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Would British bettors consider AI for gambling and betting decisions?
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The most-streamed TV in the UK, July 2025: Friends, The Big Bang Theory, and Squid Game
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UK Biggest Brand Movers - September 2025
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YouGov Behavioral: Top Film & TV (US & UK, August 2025)
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How cinema format shapes snack spending and choices in Britain
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How Excel London secured new partnerships with YouGov’s audience intelligence
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UK Biggest Brand Movers - August 2025
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[UK] Charity champions 2025: What’s driving donations in the UK
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YouGov Behavioral: The Comedy Report - Audience Demand, Motivations and Demographics
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UK Biggest Brand Movers - July 2025
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Are podcasts going visual?
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Who Bets on Tennis? Profiling the UK’s Tennis Betting Audience
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Behind the wristbands - UK festival goer report 2025
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UK Biggest Brand Movers - June 2025
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How brands can win over Britain’s supplement consumers
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Who reads and buys books in print?
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