en-us Switch to the US site - Take me there

Submit an inquiry

Prefer email? We'll come back to you within 24 hours.

Get in touch

Book a demo

Ready to hear more?

Schedule a time

Call me

Prefer a call? We'll call you back within 24 hours.

Get in touch

Business

Access YouGov products and services as a business.

Sign inRegister as a client

Members

Take surveys and earn points as a member of the YouGov panel.

Sign inRegister as a member
Search icon

Entertainment, arts, and media

What’s behind the headlines? On everyone’s movie watchlist? The hottest cultural trend? If you’re interested in films, music, the news, or the arts, discover the latest research below. Reveal the real story behind news stories, entertainment buzz and cultural influences with our free public data.

Subscribe
YouGov Behavioral: Top Film & TV (US & UK, November 2025)
null
Report
Celebrities in gambling ads: A double-edged bet for brand image
null
Article
UK Biggest Brand Movers - December 2025
Man and woman in car driving
Article
How to connect research data with AI-driven audience activation
Guide
UK media & agencies round-up: trends and insights 2025
Article
YouGov Behavioral: Top Film & TV (US & UK, October 2025)
Report
The most-streamed TV shows for October 2025: Monsters, The Big Bang Theory, and Friends
Article
77% of Brits say streaming has replaced music TV channels
Article
UK Biggest Brand Movers - November 2025
Article
YouGov Behavioral: Digital Gamblers - Demographics, Psychographic & Behavioral Insights
Report
The most-streamed TV in the UK, September 2025: The Big Bang Theory, Friends, and Wednesday
Article
UK Biggest Brand Movers - October 2025
Article
YouGov Behavioral: Top Film & TV (US & UK, September 2025)
Report
Would British bettors consider AI for gambling and betting decisions?
Article
The most-streamed TV in the UK, July 2025: Friends, The Big Bang Theory, and Squid Game
Article
UK Biggest Brand Movers - September 2025
Article
YouGov Behavioral: Top Film & TV (US & UK, August 2025)
Report
How cinema format shapes snack spending and choices in Britain
Article
How Excel London secured new partnerships with YouGov’s audience intelligence
Case Study
UK Biggest Brand Movers - August 2025
Article
[UK] Charity champions 2025: What’s driving donations in the UK
Article
YouGov Behavioral: The Comedy Report - Audience Demand, Motivations and Demographics
Report
UK Biggest Brand Movers - July 2025
Article
Are podcasts going visual?
Article
Who Bets on Tennis? Profiling the UK’s Tennis Betting Audience
Article
Behind the wristbands - UK festival goer report 2025
Report
UK Biggest Brand Movers - June 2025
Article
How brands can win over Britain’s supplement consumers
Article
Who reads and buys books in print?
Article
UK soft drink brand rankings 2025
Report
Redefining the FIFA Club World Cup: A new generation drives soccer fandom
Article
Jewellery finds a new audience in British men. Here's what they are buying & why
Article
UK report - Star power: The role of individual athletes on sports fandom
Report
What tech devices do Brits take on summer holiday – and why?
Article
What do Brits really think about Father’s Day?
Article
Subscribe to our newsletter
Stay informed about the latest trends, insights, and developments in your sector.
Subscribe

Media and entertainment solutions

Market research for media & entertainment - understand your customers and see how YouGov helps brands unlock insights with real consumer data.
Explore solutions