United Kingdom 
Italia 
Deutschland 
France 
España 
International 
Join YouGov’s experts on Thursday 29th January at 11:00am GMT for a deep dive into the findings from our annual Best Brand Rankings study, built on surveys of over 6 million consumers across 28 markets.
Drawing on YouGov’s BrandIndex daily tracking of 10,000+ brands over the past year, the Best Brand Rankings 2026 reveal:
- The top 50 brands globally
- The top 10 brands in the UK and other select markets
- The biggest improving brands in the UK
What you’ll learn:
- Which brands topped the rankings, with expert analysis into what drove their success
- How brand preferences differ in the UK compared to the rest of the world
- Emerging trends shaping consumer brand perceptions and buying behaviours
- How to apply YouGov’s six-attribute Index score to inform a smarter 2026 brand strategy
All registrants will receive access to the full report immediately following the webinar.
Don’t miss this opportunity to turn large-scale consumer data into clear, actionable brand insight.
Meet the speakers
Agnieszka Hoffmann, Research Director, YouGov
Ag Hoffmann is an experienced researcher with over 20 years in the field, working across a variety of sectors and a range of research techniques & approaches like segmentations, U&A, brand and campaign tracking and concept testing. She is an advocate of innovative research methodologies believing that as consumer habits evolve, we need to find increasingly new and interesting ways of collecting information that is verifiable and reliable. At YouGov, Ag has been focused on research in the Consumer and Media & Tech sectors, working with clients such as Trainline, Morrisons, Howdens, RDG, Ofcom, Coty and Asda.
Sarah Hutchinson, Key Account Director, Consumer Brands, YouGov
Sarah Hutchinson has spent 20 years in varying Account Manager roles, working with some of the leading consumer brands. Prior to becoming the Key Account Director of the Consumer Brands in early 2021, Sarah spent 2 years as part of the YouGov New Business team and was responsible for YouGov’s BrandIndex and Profiles solutions.
Sarah spent her previous years at data analytics companies, including GlobalData and Verdict and was a founding member of Research & Analytics company Conlumino (now GlobalData Retail).
YouGov
YouGov is a global research data and analytics group that is powered by reality. Thanks to a unique panel comprising millions of highly engaged members across 64 markets, we deliver unsurpassed accuracy, to inform better, more impactful decisions.
When you want unsurpassed accuracy to inform more impactful decisions, you need real-time, real-world data from real people.
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