White papers and research reports

How Allison+Partners used audience insights to inform TikTok's campaign launch with YouGov Surveys

“YouGov's brand tracking let us quickly, accurately and objectively show the positive brand impact that our FIFA World Cup advertising partners obtained.”

"...YouGov has a global reach and connected data capabilities which has enabled us to integrate their data at a respondent level into our data and tech platform, Converged, in markets around the world. "

“Thanks to robust tools and support provided by specialists, YouGov finally allows us to appreciate our brand investments. The combination of BrandIndex and ad-hoc surveys helps us understand the impact of our campaigns in real time as well as measure their long-term effects. Today, it is an essential tool for the development of the Cheerz brand and the achievement of our objective: to be a love brand on the online photo printing market.”

"Working with YouGov feels like a genuine partnership. Our YouGov team takes ownership in the success of our product launches, sharing excitement when they see our new products go live. They go above and beyond by providing valuable customer insights that help us optimize our product launches."

This shopper segmentation is a very useful framework for our strategic projects. YouGov has contributed well to the process of developing an actionable segmentation, which enables us to make better choices in portfolio, pack, pricing, and promotions.

"We have worked with YouGov for almost a decade, and rely on their expertise, speed and responsiveness to understand consumer sentiment in real time, and secure clear, actionable data to support storytelling with media..."