Eating out, smarter: How British consumers are navigating rising costsDownload report via YouGov platform

GB Dining Out Report 2025: How rising prices are reshaping Britain’s appetite

Are Brits getting priced out of dining out? What incentives could bring them back?

Dining out remains a fixture of everyday life in Britain — but one under pressure. Nearly 38% of diners say they are eating out less than they did a year ago, citing rising costs and the need to save money.

In YouGov’s GB Dining Out Report 2025, we explore how Brits are adjusting their dining habits, what incentives could entice them back, and which restaurant brands are top of mind.

Download the full report to uncover:

  • What types of restaurants are seeing the biggest drop in visits?
  • What incentives are most likely to bring diners back?
  • How do Gen Z, Millennials, Gen X, and Baby Boomers differ in dining preferences?
  • What are the most considered restaurant brands in Britain?

Who should read this report?

This report is especially relevant for professionals in Foodservice & Hospitality, Marketing & Brand Strategy, Consumer Insights & Research, Restaurant and QSR Brand Management.

Download now to uncover actionable insights and better understand the evolving expectations of British diners.

Download reportGet in touch

This report is part of a broader series available on the YouGov platform, offering comparative insights across six key markets: the UK, Sweden, France, Singapore, the United Arab Emirates, and the United States — providing a global perspective on how dining habits are evolving in response to rising costs and shifting consumer priorities.

YouGov

YouGov is a global market research and analytics company, providing insights into what the world really thinks, does, wants and buys.

To do so, we connect daily with our engaged members around the world to gather their thoughts, behaviors, and opinions. This commitment to real-time interactions with real people enables us to ensure that our research data is powered by reality.

As a YouGov member, your opinions and behaviors are valued and rewarded. Whether you’re answering questions or scanning your shopping, the data you share helps companies, brands, and governments to better understand your reality and make decisions that support your needs.

YouGov /Research Reality