Is the new generation of carmakers gaining traction with UK car buyers?Download report

Britain’s auto market is shifting gears. As EV adoption accelerates and new players challenge long-established names, the industry faces a defining moment: can next-gen car brands earn British trust, and sales?

YouGov’s GB next-gen car outlook 2025 report reveals how emerging brands like Jaecoo, Polestar, and BYD are cutting through with consumers, what drives their appeal, and what still holds buyers back.

Download the full report to discover:

  • How do age, gender, and income shape car-buying plans?
  • Which emerging brands are most recognized in Britain?
  • Who are Britain’s near-term car buyers, and what do they want?
  • What motivates Brits to consider new brands, and what holds them back?
  • How do perceptions of quality and value differ by country of origin?
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