- Overall YouGov/Centre for Economic and Business Research (Cebr) consumer confidence index rises (+0.9)
- Both forward-looking (+ 2.5) and retrospective (+2.9) business activity measures increased in August
Consumer confidence increased by 0.9 points movement in August 2026, according to the latest data from YouGov and the Centre for Economics and Business Research (Cebr). Headline figures increased from 105.5 to 106.4 (+0.9) in the first full month of Andy Burnham’s tenure as Prime Minister.
It was another month of positive movements in Britons’ perceptions of their household finances. The measure looking at the past thirty days went up 0.8, from 86.9 to 87.7. Their outlook for the next 12 months increased 1.1, from 88.5 to 89.6. While these moves are positive, it is worth noting that both measures are in negative territory overall.
Mood among workers was more mixed. Business activity measures were more positive, with retrospective and forward-looking business activity measures increasing last month. Scores for the past 30 days increased from 104.9 to 107.8 (+2.9), while outlook jumped from 115.2 to 117.7 (+2.5).
But workers were less enthusiastic about their job security, with measures for the past 30 days showing a drop of -0.8 points from 92.3 to 91.5 to 104.9, while the forward-looking metric saw an increase from 116.1 to 117.3 (+1.2).
House price measures only saw small movements. Retrospective measures moved from 114.6 to 111.6 (+.0.2), while outlook declined slightly from 128.5 to 128.1 (-0.4).
Sam Miley, Head of Forecasting and Thought Leadership, Cebr, said:
“The recent increase in the YouGov/Cebr Consumer Confidence Index was broad-based. The business activity components were the main drivers, off the back of data showing robust growth in the first half of the year. The metric is also showing ongoing momentum. Not since early 2024 has confidence recorded such an extended sequence of improvement. There do remain headwinds, however, notably from inflation and continued geopolitical uncertainty.”
Methodology
YouGov collects consumer confidence data every day, conducting over 6,000 interviews a month.
Respondents answer questions about household finances, property prices, job security and business activity, capturing their views on the past 30 days and on their forecast for the coming 12 months.
Results are presented as scores. A score of <100 represents a negative score; a score of 100 represents a neutral score; a score of >100 represents a positive score.
