Christien Pheby

Senior Business Journalist

Christien is YouGov's Senior Business Journalist. He writes primarily UK and US-focused content.

Prior to joining YouGov in 2019, Christien worked as a copywriter for a digital PR firm. You can find him on Twitter @cjpheby

Huang out: How has the Nvidia CEO’s affair scandal affected perceptions of the tech giant in the U.S.?

Black Friday and Cyber Monday sales 2026: Are Britons shopping early or holding out?

Consumer Confidence Index October 2026: Confidence falls for the second month running

Half of business leaders expect the 2026 Autumn Budget to leave UK enterprises worse off

What do British sports fans want to see from influencers and content creators?

Pepsi Max is the UK’s most-considered cola brand – but who’s driving the sugar-free surge?

Monzo recruits Olivia Colman for its biggest ad campaign yet – but did it make an impact on the public?

Consumer Confidence Index September 2026: Biggest drop in household financial outlook since April

Man City verdict: What’s the right punishment if the club is found to have broken the Premier League’s financial rules?

Did sponsoring The Hundred 2026 improve perceptions of the competition’s marketing partners?

Which 2026 Premier League clubs have the most local fans?

Consumer Confidence Index August 2026: Overall index increases amid rising optimism around business activity

Have the Grand Theft Auto VI leaks affected excitement among British gamers?

Business Sentiment Tracker: Business confidence falls in Q2 2026

Consumer Confidence Index July 2026: Headline figures see little improvement, but confidence in household finances rises

73% of Britons support UEFA’s FIFA World Cup boycott

Nearly three in ten Britons don’t do any financial planning

Half of Britons have seen AI-generated actors in ads – and they don’t like them

Have Grok’s controversies left it trailing behind other AI brands in the UK?

Consumer Confidence Index June 2026: A slight uptick

Financial confidence in 2026: How are Britons coping with the increased cost of living?

One in nine Britons who watched the UEFA Champions League final did so via an illegal stream

What do Britons think of Ferrari’s new electric car?

Do Manchester City fans think it’s the right time for Pep Guardiola to leave the club?

Will AI replace traditional software tools for small businesses in the UK?

Consumer Confidence Index April 2026: Household finance measures plunge as consumer confidence falls for the second month in a row

Business sentiment tracker: Two in five businesses say AI adoption is important for future growth

Business Sentiment Tracker: Businesses lack confidence in the UK economy – but back themselves to succeed

As GAME prepares to close its remaining physical stores this month, will consumers miss the brand?

Consumer Confidence March 2026: A slight dip

YouGov Business Volatility, Uncertainty, Complexity, and Ambiguity Index (VUCA): January-February 2026

Losing the plot: Should streaming services cater to second screeners?

UK fashion retailer rankings: M&S is the most considered fashion brand

Consumer Confidence February 2026: A slight uptick and rising household finance perceptions

What do the public think of AI-written articles – and should journalists have to disclose how they’ve used the technology?

The Post Office and Fujitsu among the UK’s most improved brands – but is the Mr. Bates effect still lingering?