Christien Pheby

Senior Business Journalist

Christien is YouGov's Senior Business Journalist. He writes primarily UK and US-focused content.

Prior to joining YouGov in 2019, Christien worked as a copywriter for a digital PR firm. You can find him on Twitter @cjpheby

UK

US

INT

73% of Britons support UEFA’s FIFA World Cup boycott

Nearly three in ten Britons don’t do any financial planning

Half of Britons have seen AI-generated actors in ads – and they don’t like them

Have Grok’s controversies left it trailing behind other AI brands in the UK?

June 2026 consumer confidence: A slight uptick

Financial confidence in 2026: How are Britons coping with the increased cost of living?

One in nine Britons who watched the UEFA Champions League final did so via an illegal stream

What do Britons think of Ferrari’s new electric car?

Do Manchester City fans think it’s the right time for Pep Guardiola to leave the club?

Will AI replace traditional software tools for small businesses in the UK?

April 2026: Household finance measures plunge as consumer confidence falls for the second month in a row

Business sentiment tracker: Two in five businesses say AI adoption is important for future growth

Business Sentiment Tracker: Businesses lack confidence in the UK economy – but back themselves to succeed

As GAME prepares to close its remaining physical stores this month, will consumers miss the brand?

YouGov Business Volatility, Uncertainty, Complexity, and Ambiguity Index (VUCA): January-February 2026

Consumer confidence March 2026: Personal finance outlook at a 28-month low

Losing the plot: Should streaming services cater to second screeners?

UK fashion retailer rankings: M&S is the most considered fashion brand

Consumer confidence rose in February 2026

What do the public think of AI-written articles – and should journalists have to disclose how they’ve used the technology?

The Post Office and Fujitsu among the UK’s most improved brands – but is the Mr. Bates effect still lingering?

Consumer confidence slumped over December 2025

World Cup 2026: What Britons think of 48 teams, late kick-offs and more

What do football fans think of the 3pm blackout in 2025?

October 2025: Consumer confidence rises for the first time since May

Scouse of Fraser: Why Sports Direct chose Liverpool for its new flagship store

Summer 2025: Which travel destinations saw the biggest improvements compared to Summer 2024?

Consumer confidence was static in September 2025

Consumer confidence stagnated in August 2025

Consumer Duty two years on: Have banks gotten better or worse in the eyes of the public?

June 2025: Consumer confidence slightly dips as perceptions of business activity deteriorate

British business leaders on their companies’ PR efforts

What do Brits really think about Father’s Day?

What differentiates Britain’s electric vehicle owners from other car owners?

Consumer confidence sees a slight dip as household finance measures deteriorate

Two in five football fans would subscribe to “Premflix”