All-time music artists
- 1.Freddie Mercury83%
- 2.Queen81%
- 3.Dolly Parton73%
- 4.David Bowie73%
- 5.Tina Turner73%
Airlines
- 1.Emirates55%
- 2.British Airways54%
- 3.Virgin Atlantic51%
- 4.EasyJet51%
- 5.TUI Airways49%
Watch brands
- 1.Rolex55%
- 2.Casio53%
- 3.Swatch50%
- 4.Timex43%
- 5.TAG Heuer42%
News & politics magazines (print and digital)
- 1.Radio Times43%
- 2.Time33%
- 3.Private Eye30%
- 4.The Economist22%
- 5.The Spectator19%
Science & technology magazines (print and digital)
- 1.National Geographic52%
- 2.New Scientist32%
- 3.What Car25%
- 4.Geographical22%
- 5.Nature22%
Sports magazines (print and digital)
- 1.Match of The Day23%
- 2.FourFourTwo18%
- 3.Sports Illustrated16%
- 4.The Cricketer11%
- 5.Slam Magazine10%
Lifestyle & fashion magazines (print and digital)
- 1.Good Food41%
- 2.Vogue38%
- 3.Cosmopolitan32%
- 4.Country Life31%
- 5.Ideal Home30%
Magazines (print and digital)
- 1.National Geographic52%
- 2.Radio Times47%
- 3.Radio Times43%
- 4.Good Food41%
- 5.Rolling Stone40%
Plays
- 1.Peter Pan59%
- 2.Romeo and Juliet58%
- 3.We Will Rock You49%
- 4.Macbeth48%
- 5.A Midsummer Night's Dream46%
Cities
- 1.Edinburgh78%
- 2.York75%
- 3.Cambridge60%
- 4.Liverpool59%
- 5.London59%
UK prime ministers
- 1.Winston Churchill71%
- 2.Duke of Wellington45%
- 3.Margaret Thatcher39%
- 4.Harold Macmillan39%
- 5.Neville Chamberlain36%
Mexican dishes
- 1.Burritos70%
- 2.Chili con carne69%
- 3.Fajitas67%
- 4.Nachos59%
- 5.Salsa54%
Italian dishes
- 1.Garlic Bread80%
- 2.Lasagne78%
- 3.Pizza Margherita 75%
- 4.Spaghetti With Meatballs72%
- 5.Ravioli69%
British dishes
- 1.Roast Chicken90%
- 2.Chips85%
- 3.Fish and Chips83%
- 4.Mashed Potatoes81%
- 5.Soup80%
Sport events
- 1.Olympics71%
- 2.The London Marathon65%
- 3.Paralympics64%
- 4.FIFA World Cup55%
- 5.UEFA EUROs - European Football Championship54%
Art events
- 1.Edinburgh Festival Fringe47%
- 2.BAFTA47%
- 3.Cannes Film Festival40%
- 4.Rio de Janeiro Carnival36%
- 5.Eurovision Song Contest35%
National and religious events
- 1.Christmas78%
- 2.Remembrance Sunday71%
- 3.Easter70%
- 4.Mother's Day69%
- 5.Shrove Tuesday64%
Cat breeds
- 1.British Shorthair52%
- 2.Siberian52%
- 3.Bengal48%
- 4.Himalayan42%
- 5.Ragdoll41%
Christmas movies
- 1.Home Alone75%
- 2.Die Hard69%
- 3.The Snowman (1982)67%
- 4.Home Alone 2: Lost in New York63%
- 5.Elf61%
Dog breeds
- 1.Labrador Retriever81%
- 2.Golden Retriever79%
- 3.Collie70%
- 4.Border Collie68%
- 5.Cocker Spaniel67%
Social activities
- 1.Listening to music85%
- 2.Going to restaurants and cafes84%
- 3.Spending time with friends82%
- 4.Watching movies at home82%
- 5.Visiting historical sites80%
Newspapers
- 1.Metro41%
- 2.The Guardian37%
- 3.The Times34%
- 4.The Sunday Times33%
- 5.The Mail on Sunday27%
Pixar movies
- 1.Toy Story78%
- 2.Toy Story 274%
- 3.Finding Nemo72%
- 4.Monsters, Inc.66%
- 5.Ratatouille63%
DC Extended Universe movies
- 1.Wonder Woman43%
- 2.Suicide Squad31%
- 3.Aquaman30%
- 4.Man of Steel30%
- 5.Justice League (2017)28%
Fast and Furious movies
- 1.The Fast and the Furious40%
- 2.Fast & Furious37%
- 3.2 Fast 2 Furious37%
- 4.Fast & Furious 633%
- 5.The Fast and the Furious: Tokyo Drift30%
Musicals
- 1.The Lion King70%
- 2.Oliver!63%
- 3.Mamma Mia!62%
- 4.Shrek59%
- 5.Chitty Chitty Bang Bang56%
X-Men movies
- 1.Deadpool50%
- 2.X-Men49%
- 3.The Wolverine42%
- 4.Deadpool 241%
- 5.X-Men Origins: Wolverine40%
James Bond movies
- 1.Skyfall65%
- 2.Casino Royale58%
- 3.Goldfinger57%
- 4.From Russia with Love54%
- 5.Diamonds Are Forever52%
Harry Potter movies
- 1.Harry Potter and the Prisoner of Azkaban62%
- 2.Harry Potter and the Order of the Phoenix60%
- 3.Harry Potter and the Chamber of Secrets60%
- 4.Harry Potter and the Deathly Hallows: Part 259%
- 5.Harry Potter and the Half-Blood Prince58%
Star Trek movies
- 1.Star Trek48%
- 2.Star Trek: The Motion Picture37%
- 3.Star Trek: Generations37%
- 4.Star Trek VI: The Undiscovered Country35%
- 5.Star Trek IV: The Voyage Home34%
Universities
- 1.The Open University62%
- 2.University of Cambridge61%
- 3.University of Oxford56%
- 4.King's College London52%
- 5.University College London48%
Star Wars movies
- 1.Star Wars Episode VI: Return of the Jedi51%
- 2.Star Wars Episode V: The Empire Strikes Back50%
- 3.Star Wars Episode I: The Phantom Menace45%
- 4.Star Wars Episode III: Revenge of the Sith43%
- 5.Star Wars Episode II: Attack of the Clones43%
Marvel movies
- 1.The Avengers (2012)53%
- 2.Spider-Man: Far From Home52%
- 3.Iron Man50%
- 4.Guardians of the Galaxy49%
- 5.Thor49%
Columnists
- 1.Simon Calder29%
- 2.Mariella Frostrup28%
- 3.Gary Bushell21%
- 4.Katie Hopkins21%
- 5.Richard Littlejohn19%
Historical figures
- 1.Albert Einstein85%
- 2.Marie Curie82%
- 3.Martin Luther King, Jr.72%
- 4.Winston Churchill71%
- 5.Isaac Newton68%
Vegetables
- 1.Potatoes92%
- 2.New Potatoes88%
- 3.Carrots88%
- 4.Onions79%
- 5.Button Mushrooms79%