All-time music artists
- 1.Queen80%
- 2.ABBA76%
- 3.Freddie Mercury75%
- 4.Dolly Parton75%
- 5.Fleetwood Mac74%
Airlines
- 1.British Airways59%
- 2.EasyJet55%
- 3.Virgin Atlantic54%
- 4.Emirates48%
- 5.TUI Airways47%
Watch brands
- 1.Rolex52%
- 2.Casio51%
- 3.Swatch46%
- 4.Tiffany & Co Watches42%
- 5.TAG Heuer40%
News & politics magazines (print and digital)
- 1.Radio Times41%
- 2.Time33%
- 3.Private Eye29%
- 4.The Economist29%
- 5.The Spectator18%
Science & technology magazines (print and digital)
- 1.National Geographic53%
- 2.Nature30%
- 3.What Car28%
- 4.New Scientist27%
- 5.Geographical19%
Sports magazines (print and digital)
- 1.Match of The Day30%
- 2.FourFourTwo22%
- 3.Sports Illustrated20%
- 4.Golf Monthly12%
- 5.Golf Magazine12%
Lifestyle & fashion magazines (print and digital)
- 1.Good Food38%
- 2.Country Life36%
- 3.Homes and Gardens36%
- 4.National Geographic Traveller36%
- 5.Good Housekeeping35%
Magazines (print and digital)
- 1.National Geographic53%
- 2.Radio Times41%
- 3.Rolling Stone40%
- 4.Good Food38%
- 5.Top Gear Magazine38%
Plays
- 1.Peter Pan59%
- 2.Romeo and Juliet54%
- 3.We Will Rock You53%
- 4.Macbeth47%
- 5.A Midsummer Night's Dream46%
Cities
- 1.York81%
- 2.Edinburgh68%
- 3.Cambridge63%
- 4.Oxford62%
- 5.London58%
UK prime ministers
- 1.Winston Churchill67%
- 2.Robert Peel42%
- 3.Margaret Thatcher42%
- 4.Duke of Wellington37%
- 5.Harold Macmillan34%
Mexican dishes
- 1.Fajitas74%
- 2.Chili con carne67%
- 3.Burritos66%
- 4.Salsa64%
- 5.Nachos64%
Italian dishes
- 1.Garlic Bread88%
- 2.Lasagne82%
- 3.Macaroni and cheese74%
- 4.Pizza Margherita 74%
- 5.Spaghetti With Meatballs70%
British dishes
- 1.Roast Chicken88%
- 2.Chips88%
- 3.Fish and Chips81%
- 4.Soup81%
- 5.Beans on Toast80%
Sport events
- 1.Olympics69%
- 2.Paralympics65%
- 3.FIFA World Cup56%
- 4.The London Marathon56%
- 5.Commonwealth Games54%
Art events
- 1.Edinburgh Festival Fringe50%
- 2.BAFTA44%
- 3.Cannes Film Festival38%
- 4.Rio de Janeiro Carnival35%
- 5.Eurovision Song Contest35%
National and religious events
- 1.Christmas76%
- 2.Boxing Day76%
- 3.Shrove Tuesday70%
- 4.Mother's Day69%
- 5.Remembrance Sunday68%
Cat breeds
- 1.Siberian54%
- 2.Bengal49%
- 3.British Shorthair47%
- 4.Desert Lynx41%
- 5.Himalayan41%
Christmas movies
- 1.Home Alone78%
- 2.Die Hard64%
- 3.Elf63%
- 4.The Snowman (1982)62%
- 5.How the Grinch Stole Christmas!57%
Dog breeds
- 1.Labrador Retriever82%
- 2.Golden Retriever78%
- 3.Cocker Spaniel72%
- 4.Collie71%
- 5.Border Collie71%
Social activities
- 1.Spending time with friends85%
- 2.Watching movies at home85%
- 3.Spending time with my family83%
- 4.Walking the dog77%
- 5.Stand-up comedy77%
Newspapers
- 1.Financial Times33%
- 2.The Times33%
- 3.The Sunday Mirror30%
- 4.Daily Mail29%
- 5.The Guardian28%
Pixar movies
- 1.Toy Story85%
- 2.Toy Story 271%
- 3.Finding Nemo70%
- 4.Monsters, Inc.69%
- 5.Toy Story 367%
DC Extended Universe movies
- 1.Wonder Woman39%
- 2.Aquaman35%
- 3.Batman v Superman: Dawn of Justice35%
- 4.Suicide Squad26%
- 5.Man of Steel24%
Fast and Furious movies
- 1.The Fast and the Furious49%
- 2.Fast & Furious47%
- 3.The Fast and the Furious: Tokyo Drift36%
- 4.2 Fast 2 Furious32%
- 5.Fast & Furious 629%
Musicals
- 1.The Lion King71%
- 2.Shrek57%
- 3.Beauty and the Beast55%
- 4.Joseph and the Amazing Tehnicolour Dreamcoat55%
- 5.Chitty Chitty Bang Bang54%
X-Men movies
- 1.Deadpool57%
- 2.X-Men51%
- 3.X-Men Origins: Wolverine40%
- 4.Deadpool 237%
- 5.X-Men: First Class35%
James Bond movies
- 1.Skyfall61%
- 2.Casino Royale60%
- 3.Goldfinger56%
- 4.From Russia with Love53%
- 5.Diamonds Are Forever52%
Harry Potter movies
- 1.Harry Potter and the Chamber of Secrets66%
- 2.Harry Potter and the Prisoner of Azkaban64%
- 3.Harry Potter and the Order of the Phoenix64%
- 4.Harry Potter and the Philosopher's Stone63%
- 5.Harry Potter and the Deathly Hallows: Part 160%
Star Trek movies
- 1.Star Trek46%
- 2.Star Trek Beyond41%
- 3.Star Trek IV: The Voyage Home37%
- 4.Star Trek: The Motion Picture34%
- 5.Star Trek: First Contact32%
Universities
- 1.The Open University66%
- 2.University of Cambridge55%
- 3.King's College London53%
- 4.Harvard University51%
- 5.University of Oxford50%
Star Wars movies
- 1.Star Wars Episode V: The Empire Strikes Back50%
- 2.Star Wars Episode IV: A New Hope49%
- 3.Star Wars Episode VII: The Force Awakens43%
- 4.Star Wars Episode I: The Phantom Menace41%
- 5.Star Wars Episode VI: Return of the Jedi41%
Marvel movies
- 1.The Incredible Hulk54%
- 2.Guardians of the Galaxy54%
- 3.Iron Man51%
- 4.Iron Man 251%
- 5.Spider-Man: Homecoming50%
Columnists
- 1.Simon Calder30%
- 2.Katie Hopkins27%
- 3.Mariella Frostrup22%
- 4.Dan Wootton19%
- 5.Gary Bushell19%
Historical figures
- 1.Albert Einstein80%
- 2.Alexander Fleming75%
- 3.Charles Darwin73%
- 4.Martin Luther King, Jr.68%
- 5.Queen Victoria68%
Vegetables
- 1.New Potatoes90%
- 2.Carrots87%
- 3.Potatoes87%
- 4.Onions82%
- 5.Cherry Tomatoes81%