All-time music artists
- 1.Freddie Mercury78%
- 2.Queen78%
- 3.ABBA74%
- 4.Fleetwood Mac73%
- 5.Dolly Parton72%
Airlines
- 1.British Airways52%
- 2.Emirates50%
- 3.Jet2.com46%
- 4.Virgin Atlantic44%
- 5.EasyJet43%
Watch brands
- 1.Casio51%
- 2.Rolex46%
- 3.Seiko Watches40%
- 4.Swatch39%
- 5.TAG Heuer38%
News & politics magazines (print and digital)
- 1.Radio Times39%
- 2.Private Eye37%
- 3.Time31%
- 4.The Economist26%
- 5.The Spectator19%
Science & technology magazines (print and digital)
- 1.National Geographic63%
- 2.New Scientist31%
- 3.What Car26%
- 4.Nature22%
- 5.Geographical21%
Sports magazines (print and digital)
- 1.Match of The Day21%
- 2.Sports Illustrated16%
- 3.FourFourTwo14%
- 4.Golf Magazine10%
- 5.TENNIS Magazine9%
Lifestyle & fashion magazines (print and digital)
- 1.Good Food37%
- 2.National Geographic Traveller31%
- 3.Good Housekeeping31%
- 4.Viz28%
- 5.Homes and Gardens27%
Magazines (print and digital)
- 1.National Geographic63%
- 2.Radio Times39%
- 3.Radio Times38%
- 4.Rolling Stone37%
- 5.Good Food37%
Plays
- 1.Romeo and Juliet57%
- 2.Peter Pan55%
- 3.Macbeth55%
- 4.A Midsummer Night's Dream48%
- 5.Shakespeare45%
Cities
- 1.Edinburgh75%
- 2.York75%
- 3.Brighton59%
- 4.London58%
- 5.Cambridge57%
UK prime ministers
- 1.Winston Churchill71%
- 2.Duke of Wellington45%
- 3.Robert Peel40%
- 4.Andy Burnham36%
- 5.Margaret Thatcher36%
Mexican dishes
- 1.Fajitas71%
- 2.Burritos66%
- 3.Nachos65%
- 4.Chili con carne64%
- 5.Salsa58%
Italian dishes
- 1.Garlic Bread84%
- 2.Lasagne83%
- 3.Pizza Margherita 74%
- 4.Spaghetti With Meatballs71%
- 5.Ravioli70%
British dishes
- 1.Roast Chicken87%
- 2.Fish and Chips86%
- 3.English Breakfast82%
- 4.Chips80%
- 5.Soup79%
Sport events
- 1.Olympics67%
- 2.Paralympics62%
- 3.Commonwealth Games56%
- 4.The London Marathon55%
- 5.Wimbledon51%
Art events
- 1.Edinburgh Festival Fringe50%
- 2.BAFTA42%
- 3.Eurovision Song Contest34%
- 4.Notting Hill Carnival32%
- 5.Rio de Janeiro Carnival32%
National and religious events
- 1.Christmas76%
- 2.Remembrance Sunday72%
- 3.Boxing Day68%
- 4.Shrove Tuesday65%
- 5.Easter63%
Cat breeds
- 1.British Shorthair45%
- 2.Bengal45%
- 3.Siberian44%
- 4.Ragdoll43%
- 5.Maine Coon41%
Christmas movies
- 1.Home Alone73%
- 2.Die Hard67%
- 3.The Snowman (1982)63%
- 4.Elf60%
- 5.Home Alone 2: Lost in New York57%
Dog breeds
- 1.Golden Retriever80%
- 2.Labrador Retriever79%
- 3.Border Collie75%
- 4.Collie69%
- 5.St. Bernard66%
Social activities
- 1.Listening to music87%
- 2.Communicating with friends and family83%
- 3.Spending time with friends83%
- 4.Going to restaurants and cafes83%
- 5.Using the Internet82%
Newspapers
- 1.The Guardian37%
- 2.The Times31%
- 3.The Sunday Times30%
- 4.Financial Times28%
- 5.Metro27%
Pixar movies
- 1.Toy Story77%
- 2.Toy Story 271%
- 3.Finding Nemo69%
- 4.Monsters, Inc.64%
- 5.Toy Story 362%
DC Extended Universe movies
- 1.Wonder Woman37%
- 2.Aquaman31%
- 3.Batman v Superman: Dawn of Justice27%
- 4.Man of Steel25%
- 5.Suicide Squad23%
Fast and Furious movies
- 1.Fast & Furious40%
- 2.The Fast and the Furious38%
- 3.The Fast and the Furious: Tokyo Drift34%
- 4.2 Fast 2 Furious32%
- 5.Fast & Furious 630%
Musicals
- 1.The Lion King62%
- 2.Chitty Chitty Bang Bang57%
- 3.Oliver!57%
- 4.The Sound of Music56%
- 5.Mamma Mia!54%
X-Men movies
- 1.Deadpool50%
- 2.X-Men46%
- 3.Deadpool 240%
- 4.X-Men Origins: Wolverine39%
- 5.The Wolverine39%
James Bond movies
- 1.Skyfall63%
- 2.Casino Royale57%
- 3.Goldfinger54%
- 4.Diamonds Are Forever51%
- 5.The Spy Who Loved Me51%
Harry Potter movies
- 1.Harry Potter and the Deathly Hallows: Part 163%
- 2.Harry Potter and the Prisoner of Azkaban63%
- 3.Harry Potter and the Chamber of Secrets59%
- 4.Harry Potter and the Goblet of Fire59%
- 5.Harry Potter and the Order of the Phoenix57%
Star Trek movies
- 1.Star Trek46%
- 2.Star Trek Beyond37%
- 3.Star Trek: The Motion Picture33%
- 4.Star Trek V: The Final Frontier32%
- 5.Star Trek: Generations32%
Universities
- 1.The Open University59%
- 2.University of Cambridge56%
- 3.University of Oxford56%
- 4.King's College London53%
- 5.University of Edinburgh48%
Star Wars movies
- 1.Star Wars Episode V: The Empire Strikes Back51%
- 2.Star Wars Episode IV: A New Hope48%
- 3.Star Wars Episode VI: Return of the Jedi48%
- 4.Star Wars Episode I: The Phantom Menace44%
- 5.Star Wars Episode III: Revenge of the Sith41%
Marvel movies
- 1.Iron Man52%
- 2.Thor50%
- 3.The Avengers (2012)48%
- 4.Guardians of the Galaxy48%
- 5.Iron Man 247%
Columnists
- 1.Simon Calder26%
- 2.Mariella Frostrup22%
- 3.Katie Hopkins20%
- 4.Jay Rayner19%
- 5.Will Self16%
Historical figures
- 1.Marie Curie83%
- 2.Albert Einstein78%
- 3.Winston Churchill71%
- 4.Martin Luther King, Jr.70%
- 5.Charles Darwin65%
Vegetables
- 1.Potatoes90%
- 2.Carrots87%
- 3.Garlic84%
- 4.New Potatoes84%
- 5.Red Onions83%