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Precision market research services for effective campaigns
For the ultimate analysis, high-quality, accurate data is really important, helping you to tailor your approach and meet business objectives.
Build surveys and polls independently or with expert support using our rapid, easy-to-use services. Submit questions to nationally representative audiences with an omnibus survey or survey a target audience choosing from thousands of profiling datapoints.
Need something bespoke? Get unique, tailored solutions and work hand-in-hand with our award-winning experts on custom research. YouGov provides end-to-end support across quantitative and qualitative methods, from design to delivery.
Quality market research services
Data quality and accuracy means decisions you can trust. From self-serve and serviced surveys to custom research, you can rely on YouGov’s unmatched, market-leading research services.
Real answers from real audiences
Not all online market research surveys are created equally. From Gen Pop to niche audiences, consumers to businesses, reach real people in your audience, in over 70 markets, with YouGov’s proprietary panel.
Cost-effective, panel-powered insights
Whether you need real-time intelligence or deep insight reports built around your unique goals, YouGov’s flexible market research tools deliver reliable data. Expert researchers help with your sample framing, questionnaire design, analysis reports, and much more.
Robust market research analysis for every budget
Don’t stumble in the dark; shine a light on your consumers, your brands, your industry and much more. Transform gut feelings into informed decisions with actionable data.
Surveys: Serviced
Quick-turnaround, researcher-supported omnibus and targeted Field & Tab research.Custom Research
Bespoke market research with end-to-end expert support.Surveys: Self-serve
24/7 survey-building research platform with exceptional speed.Monitor your brand across metrics that matter
Deep brand health tracking in your sector to improve awareness, consideration, loyalty and more.Unpack consumer behavior
Know who buys what, where, how much, how often, and why with shopper intelligence.Not sure what solution you need? Let's chat.
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Market research case studies
Learn how leading brands build research surveys and get essential, high-impact intelligence and data analysis when they work with YouGov.
"We have worked with YouGov for almost a decade, and rely on their expertise, speed and responsiveness to understand consumer sentiment in real time, and secure clear, actionable data to support storytelling with media..."
Vice President, Corporate Communications, Visa
Meet our experts
Real-world approaches to market research
Immerse yourself in how-to articles from our research experts. Learn about best-practice approaches to market research, worth their weight in market share.
Market research survey FAQs
How do I know what market research tier is right for me?
Not sure what kind of market research you need? Our experts are on hand to unpack your objectives and advise on the best, most cost-effective solution for reaching your goals. Please get in touch via the link above.
What’s the quickest way to run a simple market research survey?
YouGov Surveys: Self-serve is our most cost-effective rapid research option, with results in as little as 24 hours. It’s super simple, too. In three easy steps, you can:
- Define your audience
- Build your questions
- Launch your survey.
High-quality research couldn’t be easier.
Can I create market research surveys myself?
Yes, one of our popular services is YouGov Surveys: Self-serve; a panel-powered survey building platform. With prices starting from £0.50p/$1.00 per survey completed, it’s our fastest and most cost-effective way to survey a target audience.
Survey the general population and granular audiences from our market-leading panel in the US and GB. Easily select from millions of profiling datapoints to understand exactly what your target audience think.
Build and launch surveys in as little as 10 minutes, with multiple question types available and logic, language and consistency reviewed for free by our team. Watch the results roll in, in real-time.
How do I create market research surveys for the first time?
Extremely easy-to-use, YouGov Surveys: Self-serve is built for non-researchers, and includes an easy how-to demo video to take you through the process step-by-step with detailed FAQs offering best practice advice. The platform also has a live chat function and pop-up guidance. The assistance provided is focused on three areas.
- Navigating the platform
- Technical assistance
- Basic research questions.
Client support doesn’t include:
- Consultation on research approaches
- Methodologies
- Recommendations on the best survey approach for a particular research problem.
If you need an extra helping hand, we recommend our YouGov Surveys: Serviced option.
Can I get support with my market research surveys?
Absolutely. YouGov Surveys: Serviced offers fast-turnaround omnibus surveys and targeted field and tab research, supported by our expert researchers.
Work with YouGov’s research team to build and design your survey, ask as many questions as you need, and get detailed insights in as little as 24 hours. Through an extensive range of representative and targeted samples, you can conduct research in 70+ international markets that can be quoted publicly as YouGov research.
What are YouGov’s custom research capabilities and areas of expertise?
YouGov has expert data scientists and research academics who can conduct bespoke projects tailored to your needs. Custom research is just that – whatever your unique research requirements, we’re here to help.
YouGov’s areas of research expertise include, but aren’t limited to:
Quantitative research (ad hoc and tracking)
- Qualitative research (in-person and online)
- Custom Trackers
- Key driver analysis
Dynamic segmentation
- Journey mapping and market flows
- Visual storytelling
- Advanced analytics
Plus, our sector and industry specialists are experts in:
- Market opportunity
- Brand positioning
- Comms evaluation
- Product development
- Customer tracking
- Brand health.
Trust YouGov’s market research tools
Open up a world of real-time data and reliable expertise with market research analysis powered by reality. Join the leading brands that trust YouGov’s unique panel philosophy and unmatched intelligence. YouGov nurtures millions of panel members across every demographic, so you can rely on an unparalleled representative, proprietary sample.
