United Kingdom 
United States 
Deutschland 
France 
España 
Italia 
International 
Fast, reliable data:
Global reach
Stellar support
Get coverage
Speed
Quality
Credibility
Boost your business with rapid research
Optimize your PR strategy:
- Gain top-tier media coverage, maximising sell-in with reputable data at the heart of your story
- Fuel thought-leadership with trend-setting insights
- Handle crisis management
Pitch your way to success:
- Understand market and industry trends, give your pitch credibility with customer insights from verified panel members and easily add data visualization to your presentation
- Hit tight client deadlines, with real-time results
Be customer-centric:
- Test before you invest - ask your audience what they think, testing concepts, ads or campaigns pre-launch
- Size your market, trial your products, develop pricing models, evaluate campaign success
Connected data, easy access
YouGov Surveys are part of an ever-growing source of constantly evolving, connected intelligence.
Explore and research with Omnibus surveys, then easily connect to YouGov's other solutions; plan your strategy, activate campaigns, track brand health and more. Our single-source, proprietary panel means you can Re-Contact respondents from any past survey.
A truly 360° view of your audience, accessible in custom dashboard views, CSV exports, or AI agent conversations.
Omnibus ratecards
Global Omnibus research services
Global
Australia
Brazil
Canada
China
Denmark
Egypt
Finland
France
Germany
Hong Kong
India
Indonesia
Italy
Malaysia
Mexico
New Zealand
Norway
Philippines
Saudi Arabia
Singapore
Spain
Sweden
Switzerland
Taiwan
Thailand
UAE
UK
USA
VietnamChildren & Parents Omnibus
Use our omnibus services to survey children, teenagers or parents.
Children & Parents Omnibus
Use our omnibus services to survey children, teenagers or parents.International Omnibus
Reach a global audience with representative or targeted research samples in over 70 markets.International Omnibus
Reach a global audience with representative or targeted research samples in over 70 markets.Targeted Research
Reach the respondents you need with YouGov's fast-turnaround Field & Tab research.Targeted Research
Reach the respondents you need with YouGov's fast-turnaround Field & Tab research.Why YouGov?
Hear from the top businesses who back their bets with research.
“YouGov was extremely prompt in delivering the project. They were very receptive to our suggested changes and provided sound advice on how we could reduce bias."
PACT (Plastic ACTion) Initiative
Surveys: Serviced FAQs
Can YouGov enable advanced skip logic and survey programming at scale?
YouGov Surveys supports complex questionnaire logic including dynamic piping, quota management, randomization, and multi-level branching. This helps brands further improve survey engagement by asking relevant and personal questions. Our scripting capabilities enable sophisticated research designs while maintaining a high-quality respondent experience across large-scale studies.
Does YouGov offer advanced targeting and screening options?
YouGov Surveys enables precise audience targeting and screening through our proprietary panel of over 30 million registered members globally. When respondents join the panel, YouGov collects a variety of profiling variables including demographics, behaviors, attitudes, brand usage, and media consumption. These collected variables are then reconfirmed every 3-6 months.
This foundation of profiling data then unlocks precise targeting and screening in fieldwork, allowing you to reach exactly the right respondents while maintaining sample quality and survey efficiency.
What makes this targeting advanced is the quality and verification of YouGov’s panel. All panel members are fully verified, with identities and locations authenticated through multiple checks at registration and continuously revalidated over time. This commitment to data quality is why YouGov was named the most trusted market research provider globally, based on 3rd party research in August 2025.
This allows you to confidently reach exactly the audiences you specify, even for detailed or hard-to-reach criteria. Read more on our panel quality page.
Does YouGov provide integrated survey scripting and data visualization?
YouGov Surveys offers end-to-end survey solutions from questionnaire design through data visualization. We can deliver surveys and research in the tier that suits your business needs, from rapid research surveys to bespoke, complex data delivery.
YouGov combines flexible survey programming with survey scripting tools, real-time data visualization dashboards, crosstab builders, and significance testing, enabling seamless workflow from data collection to insight delivery.
How do I align survey results with marketing mix and attribution models?
YouGov’s survey data can be integrated with Marketing Mix Models or MMM frameworks to provide attitudinal context for marketing performance, alongside your other data sources or survey results. Our brand tracking reveals how marketing activities influence brand perceptions, while our attribution surveys directly measure which touchpoints influence purchase decisions.