en-us Switch to the US site - Take me there

Submit an inquiry

Prefer email? We'll come back to you within 24 hours.

Get in touch

Book a demo

Ready to hear more?

Schedule a time

Call me

Prefer a call? We'll call you back within 24 hours.

Get in touch

Business

Access YouGov products and services as a business.

Sign inRegister as a client

Members

Take surveys and earn points as a member of the YouGov panel.

Sign inRegister as a member
Search icon

Video voices: Consumer opinions, in their own words

Add qualitative video answers to your next YouGov survey. Video voices are recorded directly by YouGov panellists, providing candid responses that let you go beyond the numbers and understand the “why.”

Contact us

Candid opinions

Authentic feedback, captured on panellists’ own devices

Fast, qualitative insights

Answers in as little as four working days

Flexible formats

Get raw responses, or a curated insight reel

Video voices in action

70% of UK adults have taken or plan to take a trip this year. But how do they choose where to go—and what really drives those decisions?

Video voices captures their thoughts, feelings, and planning process in their own words, adding human depth to the data.

Video voices rate card

We offer video answers in three formats, depending on your presentation needs. Response rates for Video voices vary depending on the topic of the question, audience being surveyed and whether the video responses are being published. For the UK National Omnibus (n=2,000), we guarantee 30 video responses. We also offer an open-ended text response for panellists who decline to record a video, which are delivered within the data tables.

Costs (based on c. 2,000 survey sample)What you’ll receiveInternal use only (industry events and conferences, meetings, debriefs) External use (website, social media, public facing marketing)

Raw responses only

Unedited video clips

Open-ended text responses for those who chose not to record a video (within data tables)

£3,000 for set up and one video question

(Additional video question or English -speaking market: £1,000 per question)

£3,600 for set up and one video question

(Additional video question or English-speaking market: £1,200 per question)

Optional: Curated showreel

In addition to the raw responses, we provide a 3-5 minute thematically organised video reel featuring 8-15 most relevant English-speaking respondents answers, with survey stats, titles, client branding and music overlaid.

Additional £3,000 editing fee

Additional £3,000 editing fee

Notes

  • Costs are for English speaking markets only
  • If non-English speaking markets are of interest a bespoke price will be provided
  • Maximum 3 video questions per market

Have more customised needs?

For larger projects involving multi-question video interviews or with targeted audiences, contact our qualitative research team for a custom research proposal. Speak to a researcher

Surveys: Serviced

Quick-turnaround, researcher-supported omnibus and targeted Field & Tab research.

Qualitative Research

Identify what really matters, in the real words of your customers and audience.