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Customer success stories

Real stories are always more meaningful. We’ve curated a selection of impactful case studies to showcase how we tackle the trickiest research challenges, so you can understand how we might help you. Real brands. Real issues. And real solutions that power brands and inform decision-making.

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Solutions
How Johnny’s BBQ Buddies tripled its buyer base with YouGov Shopper Segmentation
Case Study
How Priority Partnerships turned survey data into industry authority
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How World Netball measures global netball participation using YouGov Sport
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How Kärcher measures global product ownership with YouGov
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How Estrella maintains category leadership with shopper behavioral data
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How Homes.com generated 51k page views to their report using YouGov research
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How Fairtrade quantifies label value with YouGov’s Shopper Intelligence
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How Harlequins powered partner growth with YouGov’s audience intelligence
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How Ogilvy helped Zurich Insurance explore the role of empathy in customer experience
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How Podium Analytics tracks public perceptions of sports injury
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How Excel London secured new partnerships with YouGov’s audience intelligence
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How Vion reversed stagnant category growth with YouGov
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How Coca-Cola Europacific Partners grows its shopper base
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How GambleAware used YouGov insights to tackle gambling harms
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How BRACK.CH built a high-impact research function with YouGov
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How BLKJ Havas boosted campaign effectiveness with YouGov
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How TEEG improved customer engagement with YouGov
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How Consensys scored global media coverage with YouGov insights
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How YouGov delivered insights on the plant-based market
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How Starlight Children’s Foundation created its best-performing campaign
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How Havas Village built a connected insights and audience platform with YouGov
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How Visa understood consumer sentiment with YouGov
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How CPG brand optimized marketing campaigns with YouGov
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How health & wellness brand tracked awareness and consumer perceptions with YouGov
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How leading American fashion retailer understood target personas in-depth with YouGov
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How new American activewear player measured brand awareness with YouGov
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How Mando-Connect became a thought-leader in loyalty marketing with YouGov
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How Bank Jago secured its position as a leading digital banking service with YouGov insights
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How Loacker optimized market performance and improved global strategies with YouGov insights
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From greenhouse to market: Harvest House drives growth with a data-driven approach
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How Cheerz achieved a 12pt increase in brand awareness with YouGov
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How Edelman used YouGov data to back their Cannes Lion award winning campaign
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Creating a new framework for crisis management with YouGov
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How Premiership Rugby scored new partnerships with YouGov’s audience intelligence
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How CRED tracked growth and boosted market positioning with YouGov
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