United Kingdom 
United States 
Deutschland 
France 
España 
Italia 
International 
Competitor monitoring: track, benchmark, and analyze
You know what they say: “Keep your friends close and your competitors closer!”
Monitor the competition to gain market intelligence, spot opportunities, and pinpoint any threats in your industry. Understand how loyal your customers really are and the relationship they have with your competitors using YouGov's competitor monitoring software and services.
Stay one step ahead. From always-on, accurate data that shows your brand health over time to surveying your target audience on their opinions, YouGov market research is the fastest route to understanding the competition.
27,000+
brands tracked
30 million+
registered panel members
16
brand health metrics for benchmarks
Inside tracking on competitors
Competitor momentum builds fast. By the time your sales dip, they’ve already captured share you won’t easily recover. Robust competitor data can quickly turn this around.
YouGov’s pioneering daily competitor tracking helps you measure brand loyalty, retention and loss – revealing what product development or strategic marketing moves will close the gap.
The real competitive edge
Millions of verified consumer opinions and precise behavior patterns are your fast track to understanding the market. You need YouGov's unparalleled intelligence.
Ask the ‘why’ behind perceptions of your brand vs competitors to support you in delivering completely optimized and accurate messaging, positioning and marketing that resonates and converts.
Market realities to market advantages
Rise above your competitors with a comprehensive view of how your industry is evolving daily and over time.
When you know where the market’s moving, you can lead it instead of reacting to it. With over 27,000 brands tracked, YouGov’s globally trusted market research will help you track brand visibility, perception, and health against competitors in your category and beyond.
Find your edge
Get the full picture on what’s driving customer and competitor satisfaction with the most accurate data intelligence. YouGov’s competitor brand tracking solutions will help you understand your unique edge, strengths or weaknesses within your competitor set.
YouGov BrandIndex
Discover our flagship tool: daily brand and competitor tracking across 16 metrics.Monitor your brand across metrics that matter
Deep brand health tracking in your sector to improve awareness, consideration, loyalty and more.PR and crisis management
Navigate complex situations, ensuring you say what matters most, when it matters most.Testing for campaigns that hit home
Test ads, reach your target audience & perfect performance.Identify, size & profile your ideal customer
Audience analysis on segments that will be most receptive to your products and services.Not sure what solution you need? Let's chat.
Get in touch
Competitor tracking case studies
We’ve got a great track-record when it comes to tracking. Discover our proven results and find out how leading brands are outmaneuvering rivals with accurate, impartial intelligence.
"We aspire to be the leading European telecommunications provider. YouGov's brand tracking provides essential insights for making the right decisions for expanding the brand.”
Ulrich Klenke, Chief Brand Officer at Deutsche Telekom
Meet our experts
The secret to success
Really understanding your competition is the key to staying agile and responsive in market. Learn some best-practice tips from our latest research.
FAQs
How can I monitor competitor perception shifts over time?
YouGov BrandIndex tracks competitor brand perceptions over time by capturing daily measurement of their brand health metrics, revealing when competitor brands gain or lose ground on key metrics. With up to 15+ years of historical data, BrandIndex also allows users to place current movements in context, identify longer-term shifts in competitor perceptions, and understand how brands have responded to market changes over time. This unlocks a continuous, longitudinal view of shifts in competitors’ perceptions over time. Our competitive intelligence shows the impact of competitor activities on their brand health, helping you understand competitive threats and opportunities with confidence.
Trust YouGov’s competitor tracking software
Make impactful decisions that help you outperform competitors. We’re trusted to deliver leading-edge, real-world research. YouGov experts, product development teams, pioneering technology and AI tools, deliver rich intelligence – without the noise.
