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Health & pharma

Understand what’s shaping health and pharma through the lens of real people. Access trusted insights on physical and mental health, treatments, and industry trends, all grounded in continuous consumer data. From emerging shifts to established patterns, explore articles, reports, and events designed to help you stay ahead of change.

How should NHS services be provided?
How should the NHS be funded?
Will the NHS get better or worse?
How good or bad are national NHS services
How good or bad are local NHS services
How the government is handling the issue of health in the UK
How uniform should NHS services be?
AI is becoming part of UK adults' health information journey
At present, the state pension age is due to rise to 68 from 2044. Would you support or oppose bringing the increase forward to 2037?
How Brits feel about getting medical advice from a doctor via video link rather than in person
How many hours Brits sleep at night
Smoking among Brits
Dietary requirements of Brits (e.g. dairy free, halal, kosher etc.)?
How safe Brits feel walking on the street in their area
Multivitamins or dietary supplements consumption among Brits
Do Brits think vaccines have harmful effects which are not being disclosed?
Dietary choices of Brits (e.g. vegeterian, flexitarian, meat-eater etc)?
Do Brits vaccinate their children with the MMR vaccine?
Would you support or oppose senior doctors (consultants) going on strike over pay and pensions?
Health & beauty brands
  1. 1.Boots84%
  2. 2.Superdrug81%
  3. 3.Nivea79%
  4. 4.Andrex79%
  5. 5.Oral-B77%
Charities & organisations
  1. 1.Marie Curie85%
  2. 2.Macmillan Cancer Support81%
  3. 3.St. John Ambulance81%
  4. 4.Cancer Research UK81%
  5. 5.Guide Dogs80%
How Brits feel about the tobacco industry
How Halodoc strengthened its market position in a post-COVID Indonesia with YouGov
Who Brits talk to about their mental health
How happy Brits say they are regarding their weight and body image
More than meets the ear: Great Britain podcast ads report 2026
Would you support or oppose banning NHS staff from wearing political badges on their uniforms?
Would you support or oppose resident doctors (formerly junior doctors) going on strike over pay and job insecurity?
[On-Demand Great Britain webinar] Skip happens: Why podcast ads still earn trust
How harmful, if at all, do you think sustained social media usage (i.e. more than 3 hours a day) is to children under the age of 16?
What do Britons think about weight loss drugs – in their own words
Do you tend to prefer a soft mattress or a firm mattress?
Thinking about the year you were born, do you think that you and people born around the same year as you were lucky or unlucky to have been born when you were?
Which of the following comes closest to your understanding of the benefits and risks of taking weight loss drugs, such as Mounjaro and Ozempic?
How closely are you following news around the hantavirus?
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