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Health & pharma

Health is wealth. And knowledge makes you richer. Whether it’s physical and mental health, or drugs and treatments, you can access trusted trend research about health and pharmaceuticals industry on this page. Face reality with a regular dose of free research: articles, reports, and events centered around health and pharma.

Weight loss drugs in Britain: How they’re changing grocery spending, takeaway consumption and food choices
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Global brand health rankings reveal utility wins every time
rankings trophies
[On-demand UK webinar] Understanding the new health and wellbeing consumer
girl doing fitness image
From awareness to action: how effectively do the world’s top brands convert?
Where UK beauty ads land: the channels regular make-up users notice most
How fitness-focused Brits trying to lose weight engage with social media and video
[On-demand GB webinar] YouGov Best Brand Rankings 2026 - Great Britain edition
How Brits use and choose hair conditioner
How active are Brits? A look at the nation’s exercise habits
Cosmetic treatments in Britain: From curiosity to confidence
Scent first, brand later: How Britons buy their perfume
Do Britons think paracetamol is safe for pregnant women, following Donald Trump’s claims?
Young adults and women are more likely to buy beauty advent calendars in Britain
UK skincare trends 2025 – Routines, multi-use products, and what drives purchase
One in seven Britons turned to private healthcare in the last 12 months
How Gen Z in the UK navigates healthcare: Social media, cost and caution
How wellness looks across the US and UK: Similar goals, different habits
Soft drink consumer preferences 2025
Inside the UK hair care market: Concerns, motivations, and market signals
Meet GB women focused on building strength – and how to reach them
Five key insights on how Britons approach self-care
Collagen, ashwagandha, mushroom powders – What’s driving supplement use in the UK
Support for assisted dying unmoved by the debate
Who’s using private healthcare in the UK?
How brands can win over Britain’s supplement consumers
What do Britons think of weight loss jabs?
Dimming the sun; brightening clouds; planting forests: would Britons support geoengineering to combat climate change?
How clean are Brits? New YouGov survey reveals hygiene habits
Most UK adults prefer glasses over contact lenses – Here’s why
Five years after the first lockdowns, how do Britons think the government handled the COVID-19 pandemic?
Reform UK voters are divided in their trust of the COVID-19 vaccine
Five years on, how do Britons feel the COVID-19 pandemic affected them?
Do Britons believe in alien life?
What do NHS workers say are the biggest problems with the health service?
Insights on high-spending make-up consumers in Great Britain
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