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Take surveys and earn points as a member of the YouGov panel.

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Real audience intelligence, delivered instantly

YouGov data integrations: API & MCP

Ingest YouGov Profiles data directly into your systems, AI models, dashboards, and client solutions.

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Integrate & automate YouGov’s trusted global data

49 markets worldwide

global & local audience insights

30+ million panel members

sharing details of their lives

2+ million data points

for granular targeting capabilities
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Instant access to unparalleled audience intelligence

  • Seamlessly ingest YouGov data directly into your internal BI tools to inform business strategies.
  • Enable AI agents to work from YouGov's accurate, representative data.
  • Flexibly scale your research operations with your choice of high-velocity queries and search tools.

    Get started
Audience intelligence - Market intelligence

Real audience insights, delivered on your terms

  • Syndicated & custom data APIs - Infuse your custom projects with audience intelligence via flexible "batch" tabulation export APIs.
  • Zero-lag data availability - Instant updates to your internal views when new YouGov data publishes. No manual refresh required.
  • Realtime Crunch Platform APIs - Integrate advanced functionalities directly into your applications with low latency API access.

Interested in integrating YouGov data into your AI workflows? Ask us about our MCP.

Your options for data integrations

Choose data type and delivery method.

Profiles API

Ingest YouGov Profiles data directly into your systems, AI models, dashboards, and client solutions.

Profiles MCP

Ingest YouGov Profiles data directly into your systems, AI models, dashboards, and client solutions.

Profiles RLD

Ingest YouGov Profiles data directly into your systems, AI models, dashboards, and client solutions.
Get in touch

Start intergating trusted YouGov data today

Outline your requirments or request more information
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FAQs

Does YouGov integrate with BI tools for insights delivery?

YouGov data integrates with major business intelligence platforms including Tableau, Power BI, and Looker. Data connectors and export formats enable seamless incorporation of survey insights into existing analytics workflows and executive dashboards.

Is there public documentation for the Profiles API, or do I need credentials to view it?

Profiles API documentation can be accessed by anyone via the links below:

  1. Tabulation API product page
  2. API reference
  3. Developer guide

Does YouGov have an MCP?

Yes, YouGov data integrations clients can access trusted YouGov data in their AI tools and workflows with our MCP. As of Summer 2026, this is available for Profiles and custom research. The BrandIndex MCP is coming soon.

Is there public documentation for the Profiles MCP?

Profiles MCP documentation can be accessed by anyone here.

Explore options for integrating YouGov data into your workflows

See if API, RLD, or MCP options make most sense
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