United Kingdom 
United States 
Italia 
Deutschland 
France 
International 
Surveys, market research and brand tracking for technology
1,400+
tech brands tracked globally
29million+
registered respondents
2million+
profiling points
17+
years of comparable data
Creating bandwidth for brilliance
What specs do your audience really care about? What’s the impact of reviews? Which ads resonate? What’s driving the next switch? Finding clear answers is the ultimate way to future-proof your strategy. With our range of research solutions, you’re covered.
Monitor your brand across metrics that matter
Deep brand health tracking in your sector to improve awareness, consideration, loyalty and more.Identify, size & profile your ideal customer
Audience analysis on segments that will be most receptive to your products and services.Run market research to your audience
From quick surveys to custom research – work with our experts for actionable intelligence.Testing for campaigns that hit home
Test ads, reach your target audience & perfect performance.Unpack consumer behavior
Know who buys what, where, how much, how often, and why with shopper intelligence.Not sure what solution you need? Let's chat.
Get in touch
Real stories, real impact
Read our case studies to see how our robust tech and telco intelligence helps power strategic decisions and create head-turning campaigns.
"We aspire to be the leading European telecommunications provider. YouGov's brand tracking provides essential insights for making the right decisions for expanding the brand.”
Ulrich Klenke, Chief Brand Officer at Deutsche Telekom
Meet our technology research experts
Decoding the digital world
Learn more about consumer behavior, opinion, competitors, emerging trends and innovation with practical insights and tech articles authored by industry experts.
Trust YouGov with your technology research
Why work with YouGov for your technology research? Global organizations, telco companies and smaller tech providers rely on YouGov to access real-world data and expertise. A proprietary panel powers pioneering technologies, helping our clients find actionable intelligence.
