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Brand and campaign tracking solutions for data-driven insights

True brand health is a journey, not a quick fix. Connect to a real, accurate view of your brand in the market through our engaged panel, meaningful metrics, and razor-sharp expert analysis.

Brand tracking measurement - Brand & campaign tracking - Into

Track competitors and campaign performance with our brand tracking solutions

Face the facts, not the fads – see your brand clearly through our panel’s eyes.

Brand health tracking is the continuous measurement of the perception of your brand with the audiences that really matter. Using intelligence from tools that monitor brand performance against metrics like advertising awareness, loyalty, purchase consideration, and recommendation, you can seriously boost your brand health.

For true depth and breadth of insights, you need accurate historical data sourced from our industry-leading panel. It’s real-life data to inform smart decisions when your brand health depends on it.

27,000+

US brands tracked

29 million+

registered panel members

45+

industries unpacked in detail

Why

You can’t afford to make decisions with bad data

There’s too much at stake. Let’s put your brand in context with accuracy to discover the truth about:

  • How people think about your brand
  • Where they see your brand
  • Why shoppers believe in your brand.

Get invaluable intelligence from the global leader in daily brand tracking.

How

Vividly real views

Explore real views about what real people think about your brand through our exceptionally representative panel.

Let’s unpack your true brand value with accurate data.

What

Track what matters, prove what works

Outsmart the competition with superior brand tracking that’s tailored to your industry and tackles your core metrics head-on.

From always-on data to custom brand trackers, we’ll flex to meet your objectives so you can demonstrate the value of your investment to stakeholders.

Brand monitoring case studies

Providing over 1,000 insight and brand teams with brand tracking and measurement that really delivers. Take a peek at our brand tracking case studies.

Fox Sports Logo
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Hamptons
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Timezone

“YouGov's brand tracking let us quickly, accurately and objectively show the positive brand impact that our FIFA World Cup advertising partners obtained.”

- Dan Urban, Vice President of Ad Sales Research, FOX Sports

View case study

Meet our experts

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Angel Wong
Data Planning & Strategy Director
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Johannes Nau
Senior Product Manager - Data Products
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Jen Garside
Global Head of Sector & Product Marketing

Boost your understanding of brand health tracking

Read our hot takes and how-tos, with insights from brand experts who share the freshest data and discuss the latest trends.

Brand monitoring FAQs

Are YouGov’s brand monitoring services right for my business?

Yes, every business can benefit from a better understanding of its brand. We track brands across every core market to present accurate, powerful intelligence. Whatever your goals across awareness, consideration, and recognition, we can help.

What brand tracking metrics should I be measuring?

Different brand health metrics might be essential for your brand depending on your focus and targets. Learn more about how to track your brand health with our helpful how-to guide.

YouGov’s always-on flagship brand tracking tool, BrandIndex, offers 16 core metrics across media and communication, brand perception and the purchase funnel:

  • Advertising awareness
  • Aided brand awareness
  • Attention
  • Buzz
  • Word of mouth exposure
  • Impression
  • Customer satisfaction
  • Quality
  • Value
  • Corporate reputation
  • Recommendation
  • Index (overall brand health)
  • Purchase intent
  • Consideration
  • Current customer
  • Former customer

Is tracking brand awareness important?

If you want to understand your market presence and how effectively your marketing, campaigns and message are reaching your potential audience, measuring brand awareness is key. Learn more in our guide on how to measure brand awareness.

Can YouGov’s brand tracking software give me a real-time view into campaign performance?

Tracking the impact of a particular campaign is always best via always-on brand tracking to understand where you were before, during and after your campaign and see the impact on overall brand health.

Demonstrate the value of your campaign to your business with YouGov’s brand monitoring solutions, via our advertising awareness score or by running surveys to your target audience or those who’ve seen the campaign.

Can I get brand monitoring that’s bespoke to my brand?

From quick brand health checks to always-on tracking, and custom solutions that cover your business objectives, YouGov offers a range of brand tracking solutions to suit every business. If you need something tailored to you, our experts are on hand! Get in touch to learn more.

Trust YouGov’s brand monitoring services

Reality check: every decision you make impacts your brand, so you should ground it in real data on your audience. Leading organizations place their confidence in YouGov’s always-on, market leading intelligence tools and brand health tracking expertise.