UK Advertisers of the Month 2026

Every month, YouGov identifies the brands generating the strongest surge in Ad Awareness scores in the UK.

Using data from YouGov BrandIndex, our daily brand tracking solution, we measure Ad Awareness, the percentage of consumers who have seen an advertisement for a brand in the past two weeks. The brands featured here recorded the largest increase in Ad Awareness in the latest month compared to the previous month.

Top 10 UK Advertisers of the Month: May 2026

1. Santander – 6.0 percentage-point increase (from 9.8% in April to 15.8% in May)
2. Argos – 4.9 percentage-point increase (from 18.8% in April to 23.7% in May)
3. Currys – 3.8 percentage-point increase (from 17.7% in April to 21.5% in May)
4. Oral-B – 3.7 percentage-point increase (from 16.6% in April to 20.3% in May)
5. Diet Coke – 3.6 percentage-point increase (from 8.3% in April to 11.9% in May)
6. Ben & Jerry's – 3.5 percentage-point increase (from 10.8% in April to 14.3% in May)
7. Cruzcampo – 3.5 percentage-point increase (from 1.6% in April to 5.1% in May)
8. Swatch – 3.5 percentage-point increase (from 1.5% in April to 5.0% in May)
9. Stella Artois – 3.2 percentage-point increase (from 5.3% in April to 8.5% in May)
10. BT – 3.1 percentage-point increase (from 6.9% in April to 10.0% in May)

Methodology:

YouGov BrandIndex collects data on thousands of brands every day. Ad Awareness is based on the question: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?"

Rankings in this article are based on change in Ad Awareness. To qualify as top improvers, a minimum base size of 300 (n) is required. In cases where the change in scores is the same between two brands, the current scores are used as a secondary metric to determine their ranking.

Brands tracked across multiple sectors are ranked based on their highest-performing sector. Both parent and child brands, such as Google and YouTube, are included to allow for greater granularity in performance tracking.