Each month, we reveal the top three UK brands showing the biggest uplift in Ad Awareness, based on YouGov BrandIndex, our daily brand tracking solution.

Ad Awareness measures the percentage of consumers who have seen an advertisement for a brand in the past two weeks, with change calculated as the difference between the lowest and highest scores recorded over a four-week period.

UK Advertisers of the Month: March 2026

March’s top advertisers in the UK are Amazon Prime, Apple Mac, and Amazon, each showing significant increases in Ad Awareness score.

  1. Amazon Prime: 9.5 percentage point increase (from 26.8% on March 1 to 36.3% on March 22)
  2. Apple Mac: 6.2 percentage point increase (from 2.9% on March 1 to 9.1% on March 30)
  3. Amazon: 6.2 percentage point increase (from 27.6% on March 1 to 33.8% on March 29)
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Methodology: March 2026

Ad Awareness scores are based on surveys of adults aged 18 and above, conducted between March 1 and March 31, 2026. Each score reflects a rolling four-week average, meaning it is calculated using data from the previous four weeks. It is measured as the difference between the lowest and highest points within the four-week window, with the lowest point occurring before the highest. Only brands with a minimum sample size of 100 respondents are included.

UK Advertisers of the Month: February 2026

February’s top advertisers in the UK are Tesco Whoosh, Cadbury Creme Egg, and Tesco Clubcard, each showing significant increases in Ad Awareness score

  1. Tesco Whoosh: 10.0 percentage-point increase (from 9.16% on February 2 to 19.1% on February 28)
  2. Cadbury Creme Egg: 6.8 percentage-point increase (from 8.8% on February 2 to 15.6% on February 25)
  3. Tesco Clubcard: 4.9 percentage-point increase (from 22.0% on February 2 to 26.8% on February 27)

Methodology: February 2026

Ad Awareness scores are based on surveys of adults aged 18 and above, conducted between February 1 and February 28, 2026. Each score reflects a rolling four-week average, meaning it is calculated using data from the previous four weeks. It is measured as the difference between the lowest and highest points within the four-week window, with the lowest point occurring before the highest. Only brands with a minimum sample size of 100 respondents are included.

UK Advertisers of the Month: January 2026 

January’s top advertisers in the UK are webuyanycar.com, Colgate, and Center Parcs, each showing significant increases in Ad Awareness score.

  1. webuyanycar.com: +10.6 percentage points (from 10.9% on January 3 to 21.5% on January 31)
  2. Colgate: +7.9 percentage points (from 7.8% on January 5 to 15.7% on January 31)
  3. Center Parcs: +7.4 percentage points (from 10.4% on January 1 to 17.8% on January 24)

Methodology: January 2026

Ad Awareness scores are based on surveys of adults aged 18 and above, conducted between January 1 and January 31, 2026. Each score reflects a rolling four-week average, meaning it is calculated using data from the previous four weeks. It is measured as the difference between the lowest and highest points within the four-week window, with the lowest point occurring before the highest. Only brands with a minimum sample size of 100 respondents are included.

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