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Each month, we reveal the top three UK brands showing the biggest uplift in Ad Awareness, based on YouGov BrandIndex, our daily brand tracking solution.
Ad Awareness measures the percentage of consumers who have seen an advertisement for a brand in the past two weeks, with change calculated as the difference between the lowest and highest scores recorded over a four-week period.
UK Advertisers of the Month: February 2026
February’s top advertisers in the UK are Tesco Whoosh, Cadbury Creme Egg, and Tesco Clubcard, each showing significant increases in Ad Awareness score.
- Tesco Whoosh: 10.0 percentage-point increase (from 9.16% on February 2 to 19.1% on February 28)
- Cadbury Creme Egg: 6.8 percentage-point increase (from 8.8% on February 2 to 15.6% on February 25)
- Tesco Clubcard: 4.9 percentage-point increase (from 22.0% on February 2 to 26.8% on February 27)
Methodology: February 2026
YouGov BrandIndex collects data on thousands of brands every day. Ad Awareness is based on asking: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?”The data reflects a four-week moving average covering the period from February 1 to February 28, 2026 among UK adults aged 18+. The change is calculated as the difference between the lowest and highest scores within that window.
UK Advertisers of the Month: January 2026
January’s top advertisers in the UK are webuyanycar.com, Colgate, and Center Parcs, each showing significant increases in Ad Awareness score.
- webuyanycar.com: +10.6 percentage points (from 10.9% on January 3 to 21.5% on January 31)
- Colgate: +7.9 percentage points (from 7.8% on January 5 to 15.7% on January 31)
- Center Parcs: +7.4 percentage points (from 10.4% on January 1 to 17.8% on January 24)
Methodology: January 2026
YouGov BrandIndex collects data on thousands of brands every day. Ad Awareness is based on asking: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?” The data reflects a four-week moving average covering the period from January 1 to January 31, 2026, among UK adults aged 18+. The change is calculated as the difference between the lowest and highest scores within that window.