Every month, YouGov identifies the brands generating the strongest surge in Ad Awareness scores in the UK.

Using data from YouGov BrandIndex, our daily brand tracking solution, we measure Ad Awareness, the percentage of consumers who have seen an advertisement for a brand in the past two weeks. The brands featured here recorded the largest increase in Ad Awareness in the latest month compared to the previous month.

Top 10 UK Advertisers of the Month: August 2026

  1. Škoda – 5.8 point increase (from 8.4% in July to 14.2% in August)
  2. BBC – 5.4 point increase (from 17.1% in July to 22.5% in August)
  3. Oak Furnitureland – 4.0 point increase (from 7.6% in July to 11.6% in August)
  4. Tesco Petrol – 4.0 point increase (from 4.0% in July to 8.0% in August)
  5. Jaffa Cakes – 3.9 point increase (from 4.2% in July to 8.1% in August)
  6. Old Mout – 3.7 point increase (from 1.6% in July to 5.3% in August)
  7. Sensodyne – 3.6 point increase (from 9.7% in July to 13.3% in August)
  8. Pets at Home – 3.4 point increase (from 8.2% in July to 11.6% in August)
  9. Listerine – 3.2 point increase (from 3.3% in July to 6.5% in August)
  10. Apple Watch – 3.1 point increase (from 11.8% in July to 14.9% in August)

Škoda rises with Šhhhkoda campaign

Škoda’s Ad Awareness rose from 8.4% in July to 14.2% in August, a 5.8-point increase. The gain coincides with the rollout of Škoda's Šhhhkoda campaign. The campaign asks “What makes a Škoda, Šhhhkoda?“, highlighting the brand's 'Šhhhmart', 'Šhhhpacious', and 'Šhhhtylish' features.

BBC gains amid high-profile brand advertising

BBC’s Ad Awareness increased from 17.1% to 22.5%, a 5.4-point rise. The increase followed the late-July launch of “What Has The BBC Ever Done For Me?“, fronted by Romesh Ranganathan and featuring numerous BBC personalities. The campaign subsequently ran in different lengths and formats across the BBC’s channels, suggesting continued exposure to the broadcaster’s unusually prominent self-promotion contributed to August’s gain.

Oak Furnitureland rises during Bank Holiday promotion

Oak Furnitureland’s Ad Awareness increased from 7.6% in July to 11.6% in August, a 4.0-point rise. The movement coincides with its August Bank Holiday Sale, including a late-month “Big Weekend Sale”, alongside the retailer’s ongoing TV and digital advertising. The timing suggests heightened promotional messaging around a major furniture-shopping weekend may have helped lift advertising recall.

Tesco Petrol rises amid fuel-saving promotion

Tesco Petrol’s Ad Awareness doubled from 4.0% in July to 8.0% in August, a 4.0-point increase. The movement aligns particularly closely with Tesco’s fuel coupon activity: shoppers spending at least £60 in-store between August 17 and 31 received a coupon for use on fuel. The direct link between grocery purchasing and a petrol incentive provides a plausible driver of greater visibility for Tesco’s fuel offer.

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Top 10 UK Advertisers of the Month: July 2026

  1. Haribo – 6.8 point increase (from 12.2% in June to 19.0% in July)
  2. Samsung – 6.1 point increase (from 14.0% in June to 20.1% in July)
  3. Compare the Market – 5.1 point increase (from 19.6% in June to 24.7% in July)
  4. Budweiser – 5.0 point increase (from 7.6% in June to 12.6% in July)
  5. Lynx – 4.9 point increase (from 11.6% in June to 16.5% in July)
  6. WhatsApp – 4.9 point increase (from 4.7% in June to 9.6% in July)
  7. Tesco Whoosh – 4.8 point increase (from 15.6% in June to 20.4% in July)
  8. Walkers – 4.3 point increase (from 19.3% in June to 23.6% in July)
  9. Apple – 4.3 point increase (from 17.5% in June to 21.8% in July)
  10. Grand Theft Auto – 4.2 point increase (from 6.6% in June to 10.8% in July)

Samsung in the spotlight alongside Galaxy Unpacked

Samsung’s Ad Awareness climbed from 14.0% in June to 20.1% in July, up 6.1 points. The movement aligned closely with the build-up to Galaxy Unpacked in London on 22 July, which was supported by teasers, registration activity and a global livestream for its new foldable and wearable range. Samsung then extended the launch through The Fold Inn, a short-term Soho experience offering hands-on access to the devices.

FIFA World Cup activation coincides with Budweiser’s visibility

Budweiser’s Ad Awareness rose from 7.6% in June to 12.6% in July, a 5.0-point increase. The timing appears consistent with sustained exposure to its “Let It Pour” FIFA World Cup platform during the tournament’s knockout stages, combining film, fan events and merchandise. UK activity extended the idea through an interactive England mural in London and the Bud Bus retailer tour, keeping the sponsorship visible across outdoor, retail and fan-facing settings.

Lynx’s sees a rise amid FIFA World Cup push

Lynx’s Ad Awareness increased from 11.6% in June to 16.5% in July, up 4.9 points. The rise aligns with its £5.4m FIFA World Cup campaign, which combined limited-edition products, refreshed packs and new variants with a creator-led programme involving The Sidemen and a large volume of social content. In-store displays and retail media would have likely reinforced that exposure as the tournament progressed through July.

Top 10 UK Advertisers of the Month: June 2026

  1. Google Gemini – 7.2 point increase (from 11.3% in May to 18.5% in June)
  2. Nationwide – 6.2 point increase (from 17.9% in May to 24.1% in June)
  3. Coca-Cola – 5.9 point increase (from 13.9% in May to 19.8% in June)
  4. Amazon – 4.7 point increase (from 28.8% in May to 33.5% in June)
  5. Walkers – 4.6 point increase (from 14.7% in May to 19.3% in June)
  6. Quorn – 4.6 point increase (from 5.6% in May to 10.2% in June)
  7. trivago – 4.5 point increase (from 20.6% in May to 25.1% in June)
  8. McDonald's – 4.3 point increase (from 38.7% in May to 43.0% in June)
  9. Morrisons – 4.2 point increase (from 13.5% in May to 17.7% in June)
  10. Hawkstone – 4.1 point increase (from 5.3% in May to 9.4% in June)
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Top 10 UK Advertisers of the Month: May 2026

  1. Santander – 6.0 point increase (from 9.8% in April to 15.8% in May)
  2. Argos – 4.8 point increase (from 18.8% in April to 23.7% in May)
  3. Currys – 3.8 point increase (from 17.7% in April to 21.5% in May)
  4. Oral-B – 3.7 point increase (from 16.6% in April to 20.3% in May)
  5. Diet Coke – 3.6 point increase (from 8.3% in April to 11.9% in May)
  6. Ben & Jerry's – 3.5 point increase (from 10.8% in April to 14.3% in May)
  7. Cruzcampo – 3.5 point increase (from 1.6% in April to 5.1% in May)
  8. Swatch – 3.5 point increase (from 1.5% in April to 5.0% in May)
  9. Stella Artois – 3.2 point increase (from 5.3% in April to 8.5% in May)
  10. BT – 3.1 point increase (from 6.9% in April to 10.0% in May)
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Methodology:

YouGov BrandIndex collects data on thousands of brands every day. Ad Awareness is based on the question: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?"

Rankings in this article are based on change in Ad Awareness. To qualify as top improvers, a minimum base size of 300 (n) is required. In cases where the change in scores is the same between two brands, the current scores are used as a secondary metric to determine their ranking.

Brands tracked across multiple sectors are ranked based on their highest-performing sector. Both parent and child brands, such as Google and YouTube, are included to allow for greater granularity in performance tracking.

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The data analysis in this article was created with the assistance of AI.

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