Every month, YouGov identifies the brands generating the strongest surge in Ad Awareness scores in the UK.

Using data from YouGov BrandIndex, our daily brand tracking solution, we measure Ad Awareness, the percentage of consumers who have seen an advertisement for a brand in the past two weeks. The brands featured here recorded the largest increase in Ad Awareness in the latest month compared to the previous month.

Top 10 UK Advertisers of the Month: July 2026

  1. Haribo – 6.8 point increase (from 12.2% in June to 19.0% in July)
  2. Samsung – 6.1 point increase (from 14.0% in June to 20.1% in July)
  3. Compare the Market – 5.1 point increase (from 19.6% in June to 24.7% in July)
  4. Budweiser – 5.0 point increase (from 7.6% in June to 12.6% in July)
  5. Lynx – 4.9 point increase (from 11.6% in June to 16.5% in July)
  6. WhatsApp – 4.9 point increase (from 4.7% in June to 9.6% in July)
  7. Tesco Whoosh – 4.8 point increase (from 15.6% in June to 20.4% in July)
  8. Walkers – 4.3 point increase (from 19.3% in June to 23.6% in July)
  9. Apple – 4.3 point increase (from 17.5% in June to 21.8% in July)
  10. Grand Theft Auto – 4.2 point increase (from 6.6% in June to 10.8% in July)

Samsung in the spotlight alongside Galaxy Unpacked

Samsung’s Ad Awareness climbed from 14.0% in June to 20.1% in July, up 6.1 points. The movement aligned closely with the build-up to Galaxy Unpacked in London on 22 July, which was supported by teasers, registration activity and a global livestream for its new foldable and wearable range. Samsung then extended the launch through The Fold Inn, a short-term Soho experience offering hands-on access to the devices.

FIFA World Cup activation coincides with Budweiser’s visibility

Budweiser’s Ad Awareness rose from 7.6% in June to 12.6% in July, a 5.0-point increase. The timing appears consistent with sustained exposure to its “Let It Pour” FIFA World Cup platform during the tournament’s knockout stages, combining film, fan events and merchandise. UK activity extended the idea through an interactive England mural in London and the Bud Bus retailer tour, keeping the sponsorship visible across outdoor, retail and fan-facing settings.

Lynx’s sees a rise amid FIFA World Cup push

Lynx’s Ad Awareness increased from 11.6% in June to 16.5% in July, up 4.9 points. The rise aligns with its £5.4m FIFA World Cup campaign, which combined limited-edition products, refreshed packs and new variants with a creator-led programme involving The Sidemen and a large volume of social content. In-store displays and retail media would have likely reinforced that exposure as the tournament progressed through July.

Explore brand trackingGet in touch

Top 10 UK Advertisers of the Month: June 2026

  1. Google Gemini – 7.2 point increase (from 11.3% in May to 18.5% in June)
  2. Nationwide – 6.2 point increase (from 17.9% in May to 24.1% in June)
  3. Coca-Cola – 5.9 point increase (from 13.9% in May to 19.8% in June)
  4. Amazon – 4.7 point increase (from 28.8% in May to 33.5% in June)
  5. Walkers – 4.6 point increase (from 14.7% in May to 19.3% in June)
  6. Quorn – 4.6 point increase (from 5.6% in May to 10.2% in June)
  7. trivago – 4.5 point increase (from 20.6% in May to 25.1% in June)
  8. McDonald's – 4.3 point increase (from 38.7% in May to 43.0% in June)
  9. Morrisons – 4.2 point increase (from 13.5% in May to 17.7% in June)
  10. Hawkstone – 4.1 point increase (from 5.3% in May to 9.4% in June)
null

Top 10 UK Advertisers of the Month: May 2026

  1. Santander – 6.0 point increase (from 9.8% in April to 15.8% in May)
  2. Argos – 4.8 point increase (from 18.8% in April to 23.7% in May)
  3. Currys – 3.8 point increase (from 17.7% in April to 21.5% in May)
  4. Oral-B – 3.7 point increase (from 16.6% in April to 20.3% in May)
  5. Diet Coke – 3.6 point increase (from 8.3% in April to 11.9% in May)
  6. Ben & Jerry's – 3.5 point increase (from 10.8% in April to 14.3% in May)
  7. Cruzcampo – 3.5 point increase (from 1.6% in April to 5.1% in May)
  8. Swatch – 3.5 point increase (from 1.5% in April to 5.0% in May)
  9. Stella Artois – 3.2 point increase (from 5.3% in April to 8.5% in May)
  10. BT – 3.1 point increase (from 6.9% in April to 10.0% in May)
null

Methodology:

YouGov BrandIndex collects data on thousands of brands every day. Ad Awareness is based on the question: “Which of the following consumer brands have you seen an advertisement for in the past two weeks?"

Rankings in this article are based on change in Ad Awareness. To qualify as top improvers, a minimum base size of 300 (n) is required. In cases where the change in scores is the same between two brands, the current scores are used as a secondary metric to determine their ranking.

Brands tracked across multiple sectors are ranked based on their highest-performing sector. Both parent and child brands, such as Google and YouTube, are included to allow for greater granularity in performance tracking.

Track your brand performanceGet in touch

The data analysis in this article was created with the assistance of AI.

Subscribe to the YouGov newsletter