UK auto rankings 2026: ​Driving brand preference

Buying a car is one of the biggest decisions consumers make. But long before someone steps into a dealership, brand perception plays a critical role.

From quality and value to reputation and recommendation, the reality is that brand health shapes which car makers make it onto a buyer’s shortlist.

In YouGov’s UK auto rankings 2026, we reveal the brands leading the way with British consumers. Based on always-on data from YouGov BrandIndex, the report explores overall brand health using Index scores, alongside consideration among in-market buyers and satisfaction among customers.

Drawing on responses from nearly 30,000 Brits, the findings show not just who is winning, but why.

Download the full report to learn:

• Which auto brands rank highest for overall brand health based on Index score?
• Which brands Brits are most likely to consider when buying a car?
• Which brands are improving fastest year-on-year, and what is driving that growth?
• Which car makers deliver the highest customer satisfaction?
• Who are today’s car buyers, what do they plan to purchase, and how do preferences differ by generation?
• How are trends like hybrid adoption and SUV demand shaping the market?