Media & entertainment

The data from Profiles has been used to onboard our first four partners that we have announced and continues to receive positive feedback as we continue to build momentum for the partnership programme.

What’s unique about YouGov’s offer is the speed of its response and the robustness of its data. As a department, we never know if we’re going to be asked ad hoc questions, so knowing that we can contact YouGov at a moment’s notice so that we can get the data and responses by the next day is a huge benefit to us.

YouGov’s insights on our previous brand tracker significantly deepened our understanding of each brand within its respective market, providing a comprehensive view of market dynamics. Additionally, the YouGov platform empowers our regional teams to conduct their own analyses with flexibility, allowing for deeper dives into the data as needed.

YouGov has been an outstanding partner for our Digital News Report, the largest ongoing international study of news and media use across the world.

"YouGov’s research empowers us to create more impactful campaigns. From pitches to live executions, a partnership with YouGov has given us a goldmine of invaluable insights..."

"It was a delight to work with the YouGov team. Any inaugural report from a new division would be a high-pressure task, but the YouGov team succeeded with an incredible amount of grace."

How a major TV broadcaster measured brand impact associated with events via YouGov Surveys