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From concept to market: tailored research solutions
Identifying gaps in the market with accurate, unbiased market research for new product development and design can be gold-dust when revealing what consumers crave.
It’s the reality check you need to validate concepts before investing – from market sizing, competitive and trend analysis, to pricing and consumer research, concept screening and prototype testing.
Innovation isn’t a nice-to-have. It’s the lifeblood that nourishes and strengthens a brand. YouGov’s market research for new product development gives you the intelligence to identify, and bridge the gap between, consumer needs and launch success. If you’re designing a new product for retail or business customers, we’ll help you get it right for your target audience.
The ultimate market research for product development
Want to run a survey directly to your target audience, the whole population, or need bespoke conjoint analysis or custom research to spot trends in shopper data? Our intelligence supports decision-making for brands looking to add lines, introduce a first-of-its-kind product, or improve existing ranges.
Market whispers to product wonders
Uncover genuine consumer needs, check brand fit, test concepts and find pricing sweet spots with quality market research: real data on your target audiences to inform product design.
From idea to launch-ready
Unlock deeper insights on the ‘why’ behind audience responses with AI-powered language analysis. From need identification and market analysis to concept testing and prototype evaluation, our research will get you go-to-market ready.
Smart product concept testing that delivers
Power your decision-making with intelligence that boosts launch success. Understand customer needs so you can create new products that resonate with your target audience or shopper. It’s all about testing concepts early and refining product designs to determine what they really want.
Surveys: Serviced
Quick-turnaround, researcher-supported omnibus and targeted Field & Tab research.Media, comms & channel strategy
Develop messaging that resonates, and reach your audience where they’re most receptive.Identify, size & profile your ideal customer
Audience analysis on segments that will be most receptive to your products and services.Run market research to your audience
From quick surveys to custom research – work with our experts for actionable intelligence.Unpack consumer behavior
Know who buys what, where, how much, how often, and why with shopper intelligence.Not sure what solution you need? Let's chat.
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New product development case studies
See how we've delivered essential intelligence for leading brands seeking to develop and launch new products effectively.
“We needed to make an urgent and critical business decision that required a robust evidence base to support it. YouGov Surveys' speed and service over the Christmas period allowed us to make that decision with confidence.”
Rebecca Hargadon, Marketing Manager at Mizkan Euro
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Insight-driven innovation
Discover the research strategies that translate great ideas into market leaders with the latest editorial articles on new product development research.
Market research for product development FAQs
How does YouGov conduct conjoint analysis to measure how consumers value new product features?
Conjoint analysis is a research approach that measures how consumers value the features of products and services. It uses real-life scenarios and identifies the feature combinations to maximize consumer preference. Market decisions are modelled and predicted using statistical techniques.
Respondents are asked to compare different features and how they value each one. This information aids the development of strategies for products, features and pricing. The typical output is preference, showing potential market share, but survey participants can also be asked volume questions. YouGov is uniquely skilled in this volume-based conjoint approach. When directly modelled we make sales predictions with great precision and accuracy.
What is the implicit reaction test and how does it track emotional responses?
Conventional surveys ask questions and collect responses to generate useful data. But there is often a missing dimension: the emotion. People hold many opinions, but only act on some of them, and that can be down to emotional response.
Implicit reaction tests use additional measures, such as the speed of choice. We react more quickly when something matters to us. This tells us much more, suggesting the issue has higher salience and provokes stronger emotions. Using this method repeatedly allows YouGov to add this powerful dimension to our analysis.
Trust YouGov’s market research for new product development
Global brands rely on our data to provide real answers from real people, no matter how niche. We put the consumer at the center of product design by combining survey insights with purchase behavior. Our market research experts work to generate trustworthy intelligence to shape precise product development decisions.
